MAKE THE GREAT GAME BETTER
WHO WE ARE
Universal Tennis Rating ( UTR ) is a new system for rating tennis
players worldwide.
A basic membership is forever free and available for
any tennis player in the world.
Someday every tennis player may have a UTR,
just as every golfer carries a handicap.
WHO WE ARE
UTR is
expanding
rapidly
Adopted by US College Tennis.
LTA is the first Grand Slam nation partner with UTR.
7 USTA Sections are utilizing UTR.
Doubles ratings coming in the near future.
PROBLEM
technology
advancements
drive consumer
expectations
Participation in sports is declining as consumers have more choice
than ever before.
A tennis system with 2,700 ranking systems is not built for the
modern world.
Consumer expectations around systems are ever growing with
disruptions like UBER, AirBNB, etc.
PROBLEM
The system – not the game – costs us players.
Translates into customers pain...
moving...
travelling...
aging up...
transitioning...
uncertain entry...
frequent restarts...
lack of credit for effort...
unpredictable strength of draw...
SOLUTION
disruption
Consumers are demanding change.
Let's empower them to better manage
their tennis experience, no matter
where or who they play with.
SOLUTION
a simple
idea
More close matches = more FUN.
simple ideas
can disrupt industries
An amazing consumer
experience is now
the expectation.
user
experience
SOLUTION
UTR system is
becoming the
authority on
dynamic ratings
Provide tennis players worldwide a common scale to determine
their level of play.
Measuring competitive levels of tennis players through every stage
of their developmental pathway.
Calculated based on each player’s last 30 match results for
matches played within the last 12 months.
The 16 levels are based on actual games won versus games lost,
without regard for age or gender to determine accurate ratings.
SOLUTION
UTR measures your personal
best, regardless of who wins the match.
SOLUTION
ratings facilitate
player's
experience
Event selection
Seeding
Player development
Player retention
Customer satisfaction
College recruiting
Not just for elite
but for all tennis players.
VISION
IMPLEMENTATION
NETWORK
Someday every tennis player will have a UTR, just as every golfer
carries a handicap.
Is easy and will complement and enhance existing systems
federations and providers use to manage tennis.
The first worldwide network of tennis players with a two-way value
equation: we provide tools and players provide results, which
enable and grow the network.
1 billion fans worldwide
100+ million players worldwide
$5.57 billion industry (TIA)
28 million players
$4 billion industry (TIA)
5.3 million frequent players
350K high school tennis
320K recreational juniors
100K tournament juniors
40K tennis on campus
24K varsity college tennis
MARKET
UTR
MARKET
(UTR)
272,864
204
3.5M
players
countries
results
MARKET
UTR
MARKET
(UTR)
UTR provides ratings for
college tennis players at
2,152
college programs.
MARKET
UTR
MARKET
(UTR)
MARKET
Currently gaining 2,000+ new subscribers per month.
Currently experiencing 8% conversion rate from Forever-Free
Basic to Premium subscriptions.
MARKET
UTR
MARKET
results are added to
the UTR system every
week from around the
globe
ATP
WTA
ITF
USTA
British Tennis- LTA
Tennis Canada
Tennis Europe
ITA
BENEFITS
With UTR as your tool you will have access to the network in
tennis that allows consumer contributions to grow
exponentially, adding value across all levels of tennis and
driving participation.
BENEFITS
No cost to submit federation sanctioned results.
federations
Complements, not replaces, existing rankings.
Easy to use, easy to understand.
Links seniors with juniors, men with women and recreational with club
players- UTR increases the pool of potential competition.
Connects all players through UTR’s global network.
Consumers love the increased connectivity, which results in greater
retention.
BENEFITS
decreasing
the cost
Provides economy of scale to combat shrinking federations'
budgets :
Offers “off the shelf” analytic tools for all federations which
reduce technology development costs.
Reduces the cost to Federations of disengagement when
proprietary tools become outdated.
BENEFITS
Ability to track player's progress.
player
development
Compare against any other country.
Access a precise inventory of every player, at every age, at
every level, which facilitates customized competition at entry
level.
Use UTR analytics to understand how effective current
competitive structures are in created more satisfying matches
between similar level players.
Customers are asking
for tomorrow today!
ADOPTION
how to
begin
Submit sanctioned event results in order to measure UTR rated
and active players.
UTR Team will work with your federation staff to test and then
streamline results submission process.
CONTACT
Bruce Waschuk, CEO
[email protected]
www.universaltennis.com