Disrupt or be Disrupted
Jamie Engesser
GM and VP, Emerging Products
@engesserj
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
IOT and Data Powers Better Health
EMR Data
Wearable Devices
Click-stream
Server logs
Sensor
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Medical Research
Claims Codes
Mobile
The Shift to a New Data Architecture
by Thomas H. Davenport
“So this architectural revolution won’t be televised, but it will
be revolutionary. It will bring the power of open-source
tools and big data to large, established firms, but none of the
existing capabilities will go away.
It will combine the cost and processing power advantages of
Hadoop and open-source tools with the ease of access,
governance and security of data management and data
warehousing.”
Source: http://blogs.wsj.com/cio/2015/06/03/the-shift-to-a-new-data-architecture/.
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Traditional World of Data Management – IOT wasn’t considered and
is impossible
Constrains data to specific apps
ERP
CRM
SCM
WEB
No insight across ALL data
Built for structured data
Does not scale (cost and tech)
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
The Future of Data
Actionable Intelligence
SCM
ERP
D ATA AT R E S T
ANYTHING
STORAGE
OF
STORAGE
INTERNET
D AT A I N
MOTION
CRM
Any and all data from
sensors, machines,
geolocation, clicks,
files, social
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
WEB
Collect and curate all data
How We View The “Age of Data”
Internet of
Things
Big Data &
Analytics
MODERN DATA APPS:
Industrial IoT Apps, Intelligent Data
Networks, Cyber Security,
and more
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved

Hadoop is the foundation for managing
big data at rest

Internet of Things opens need to
manage data in motion

Modern applications are fueled by both
data-in-motion & data-at-rest
AGE OF DATA
INTERNET
OF
ANYTHING
Open source is the norm,
and Apache is the center of gravity
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Founded: 2011
IPO: 2014
100% Open Approach = Fastest Path to Innovation
0.80.0
1.1.1
4.4.0
1.7.0
0.10.0
0.6.1
HDP 2.2
2.2
HDP
Dec 2014
2.6.0
0.14.0
0.14.0
0.5.2
4.10.2
1.2.1
0.60.0
0.98.4
4.2.0
1.6.1
0.9.3
HDP 2.1
HDP 2014
2.1
April
April 2014
2.4.0
0.12.1
0.13.0
0.4.0
4.7.2
0.98.0
4.0.0
1.5.1
0.9.1
HDP 2.0
Oct 2013
2.2.0
0.12.0
0.12.0
Pig
Hive
1.5.2
0.8.2
2.1.0
0.6.0
1.4.5
1.5.2
0.8.1
0.5.0
1.4.4
DATA MGMT
DATA ACCESS
Atlas
Falcon
Storm
Accumulo
Phoenix
HBase
Slider
Spark
Solr
Tez
0.96.1
© Hortonworks Inc. 2011 – 2016. All Rights Reserved
4.2.0
0.6.0
0.5.0
1.7.0
3.4.6
4.1.0
0.5.0
0.4.0
1.4.0
1.5.1
3.4.5
4.0.0
0.4.0
1.4.4
1.3.1
1.4.4
3.4.5
3.3.2
GOVERNANCE & INTEGRATION
HADOOP DATA PLATFORM
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3.4.6
Ambari
1.4.6
Kafka
0.5.0
1.0.0
OPERATIONS
Ranger
1.3.1
Knox
5.2.1
Oozie
0.7.0
Zookeeper
1.2.1
Cloudbreak
0.15.0
Flume
2.7.1
Sqoop
HDP 2.3
Hadoop &
YARN
Ongoing Innovation in Apache
SECURITY
#opensource #innovation #winning
The Future of Open Source Survey, 2015

78% run part or all of its operations on OSS and
less than 3% don’t use open source in any way

66% take an open source-first approach

64% participate in open source projects

88% expect to increase contributions to open
source projects over next 2 – 3 years
https://www.blackducksoftware.com/future-of-open-source
Recruit Top Talent
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Attract & Grow
Community
© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Speed Strategic
Areas of Innovation
First Mover
Advantage
Improve Margins &
Grow Revenue
INNOVATION
OPEN
COMMUNITY
THE
INNOVATION
ADVANTAGE
PROPRIETARY
APPROACH
TIME
MAXIMUM COMMUNITY INNOVATION
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Innovation
happens best
not in isolation
but in
collaboration
INNOVATION
OPEN
COMMUNITY
Customers Win
With Open Source
Maximum Choice & Minimum Lock-in
Open community produces widely used, longer lived technology
Faster Pace of Innovation
THE
INNOVATION
ADVANTAGE
Hundreds of developers across hundreds of companies, including
users and vendors
Easier Adoption
Unfettered access to downloads and code
PROPRIETARY
APPROACH
Meaningful Integration
Code transparency enables effective co-engineering partnerships
and deeply integrated solutions
TIME
MAXIMUM COMMUNITY INNOVATION
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Focus on Partnering and Collaboration
Ability to influence enterprise-focused roadmap for maximum
business value and first-mover advantage
How To Think About “Open”
Proprietary IP
This is unique intellectual property that is important to keep
proprietary and protected for business reasons.
Open source, closed/controlled community
This is about intellectual property that you are OK sharing with
others but still want to retain strict controls over.
Ex. public Github repos where your engineers are the only ones
who can checkin code / approve pull requests. Others may
“Github fork” the code, however, to use for their own purposes.
Open source, open community
This is about intellectual property that you are OK sharing with
others and want to participate in and/or drive forward as part of
a broader community that has a defined and consistent
governance model.
Ex. Apache Software Foundation projects are an example of this.
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
MASTER THE VALUE
OF DATA
EVERY BUSINESS
IS A DATA BUSINESS
EMBRACE AN OPEN
APPROACH
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Thank You
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved