E-Challenge:
Employee or Entrepreneur
Beth Goldstein
Marketing Edge
Edge Institute
What We’ll Cover Today
• What brought you here
• Entrepreneur?
• Employee?
• What’s Next?
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Beth Goldstein
Business Growth Consultant
and Founder - Edge Institute
Entrepreneurship & Marketing
Educator
Published Author & Trainer
Small Business Growth
About KICKSTART Your Transition
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Turn to Your Neighbor
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Let’s
Reverse Engineer
Lucky Breaks
The Survey Says…
“Lucky” Business Owners
more heavily
engaged in
key business
growth activities
Everybody’s working hard!
Luck No Impact
Luck Strong Impact
46%
You must work SMART
29%
17%
56%
41%
Perseverance
7%
7%
7%
24%
22%
20%
41%
Clear ©
Value
Expanding
Product
Market
Marketing Edge
Consulting Group,
LLC www.m-edge.com
Proposition
Sales
Development
Research
Business Plan
Sweat Equity is NOT
Enough
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Lessons from Lucky By Design
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Obsolescence is a Constant
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The World Has Evolved – Have YOU???
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Everybody’s Life Tells a Story
©Marketing Edge Consulting Group, LLC
www.m-edge.com
13
Are You Running in Place?
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www.m-edge.com
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Are YOU Ready?
• Identify Your Strengths
• Get Real About
Your Weaknesses
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www.m-edge.com
Are Your Friends & Family?
Launches Can
Wreak Havoc On
Innocent
Bystanders
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www.m-edge.com
Balance Risks & Rewards
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Is There a Market?
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Know Your Competition
• You’re Probably
Not The Only
Player In Town
In Your Face
Competition
Opponents You
Didn’t See
Coming
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Customer Discovery is Critical
• Market Research on a Shoestring Budget
Will They Care – Defining
Your Value Proposition
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Determine Your Business Model
• What’s Your Revenue
Stream?
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Begin by Setting SPECIFIC Goals
I always wanted to be somebody…
I guess I should have been more
specific!
Lilly Tomlin
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Clarity Increases the Odds of Success!
90%
75%
85%
60%
64%
45%
30%
15%
23%
00%
Low Clarity
Medium Clarity
Success Rate
(PDMA Research)
High Clarity
S.M.A.R.T. Goals
Doubling in size every
2-3 years is NOT a
SMART Goal
Specific
Measurable
Actionable
Realistic
Time-Based
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Systems, Rules & Processes
• Build to Last
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Launch – Measure – Review
• Measure results and impact
• Check, recheck and then check one more time
Rinse lather repeat
Hair washing
image?
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www.m-edge.com
Are You an Employee
©Marketing Edge Consulting Group, LLC
www.m-edge.com
What Percent of What We’ve Covered Will
You Remember Tomorrow?
•
•
•
•
80%
65%
45%
30%
©Marketing Edge Consulting Group, LLC
www.m-edge.com
Use It or Lose It - 30% Remembered in 1 Day
Source: Arthur J.
Kohn, Ph.D.,
Fulbright Professor
of Cognitive Science
©Marketing Edge Consulting Group, LLC
www.m-edge.com
You Need a Plan
•
•
•
•
•
Actions
Measures of Success
Tools
Deadline
Who’s Responsible
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www.m-edge.com
Let’s Keep the Dialogue Going…
• FREE Small Biz Growth Newsletter
• www.m-edge.com OR
• Text: 22828
Subject: marketing
Beth Goldstein
Marketing Edge
[email protected]
508.277.1538
www.m-Edge.com
©Marketing Edge Consulting Group, LLC
www.m-edge.com