Rick Hubbard
Kazoobie Kazoos
Build Your Own Buzz
and Grow Your Business!
Marketing through community outreach programs such as sponsorships, giveaways, contests and
events can build a buzz about your store and your products. Build a bigger buzz by taking these
promotions to the next level with media attention and social media interaction. These efforts help
you strengthen your existing customer base, discover new customers in unexpected demographics
and increase transactions and traffic. Learn fun, low-cost ways to build your own buzz—and a
bigger business!
People Who Play Kazoo
People Who Make A Living
Playing Music
People
Who Hate
Music
People With Money
People Who Love Music
Music Store Owners
Amateur
Musicians
People Who Perform Music
People With No Money
How many Facebook users does it take to
change a light bulb?
ANSWER:
•1 to change the light bulb and to post that the light bulb has been changed.
•14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently.
•7 to caution about the dangers of changing light bulbs.
•27 to point out spelling/grammar errors in posts about changing light bulbs.
•41 to correct the spelling/grammar flames.
•6 to argue over whether it's "lightbulb" or "light bulb."
•Another 6 to condemn those 6 as anal-retentive.
•2 industry professionals to inform the group that the proper term is "lamp."
•27 to post URLs where one can see examples of different light bulbs.
•12 to post to the group that they will no longer post because they cannot handle the light bulb controversy.
•4 to suggest that posters request the light bulb FAQ.
•44 to ask, "What is an FAQ?"
•2 to post reasons why the light bulb burning out is the result of a government conspiracy.
•4 to say, "Didn't we go through this already a short time ago?"
•43 to say, "Do a Google search on light bulbs."
•1 lurker to respond to the original post 6 months from now and start it all over again.
Buzz – (noun)
An atmosphere of excitement
and activity.
What business are you in?
1. We sell musical instruments and accessories.
2. We service the needs of people interested in music
and music performance.
Marketing
Advertising
($$$$$$$)
Buzz
($)
Sales
($$$$$$$$$$$$$$$$$)
Orchestra
marketing
on a
kazoo
budget
Build Buzz In Your Store
Jam Sessions
Workshops
Product Demos
Celebrity Appearances
Contests
Build Buzz In Your Community
Outreach to Schools
Sponsorships
Festivals
Events
Senior Citizens
Build Buzz In The Cloud
Social Networking
Online Communities
Youtube
Blogs
Email
Meet The Press
Newspapers
Radio / TV
Blogs
Social Media
Positive
Proactive
Patient
Persistent
Build Your Own Buzz
and
Grow Your Business!