TO: Ella Morgan
FROM: Nicole Farrugia & Sibel Rafailov, Hospitality Consultants
DATE: November 19th, 2013.
SUBJECT: New Events Program
Project
The project will include comparing and contrasting of the Trump Hotel and the New
Castle Hotel event programs. Our goal is to make the New Castle Events Program
successful and to improve it in any way possible.
Abstract
By moving forward in this project, we will meet all clients to ensure that their event runs
smoothly and successfully. Our focus is to achieve any goals towards the event, to
encourage participation, allow people to have a full experience, and to go above and
beyond the expectations that the client has. Anyone that is participating in this project
must have knowledge in certain areas such as designing, planning, coordinating, and
evaluating the event. We will show our client that we can make any type of event happen
in the way they see it, regardless of the budget they are aiming for by inputting the right
amount of resources and approaching it professionally.
Benefits
The benefits of this project will improve the hotels status and make it more appealing to
its future clients. These benefits include:
-
New business/consumers
Increase in job opportunities
Facilities will be occupied more often
Increase in sales for food and beverage
Hotel will make more profits, and therefore will be able to spend money on
improving facilities such as making conference rooms modern, or expanding the
hotel for event space
Resources Support Required
- Research on your competitors
- Time management for event
- Lighting, audio/visual, catering services, enough space for parking,
photographers, facilities, event space needed, organizing on how the event will be
set or planned, suppliers, booking entertainment, décor, guest list
Background
The Hotel Industry is a competitive market, especially when you are competing with a
well-known hotel such as the Trump Hotel. We want to bring people to our hotel from
all over the world so they can use our event services. We hope to bring in business
travellers, leisure travellers, event service companies, new employees, and future
business that will create more opportunities.
Motivation and Need
In making this event program happen, we plan to have responsible and dedicated
workers, consider time management when working in busy environments, strategize and
divide certain tasks or duties fairly to everyone in the workplace. We will also be setting
deadlines to motivate our staff in completing these tasks and organizing their schedules.
If the timeline of the event is short, we will increase the amount of staff that is working
on the project, to ensure that no one is feeling over pressured. Our objective is to ensure
that we generate a lot of business and to show our competitors clients that we provide
excellent event services. We will exceed our clients’ expectations by displaying a large
amount of attention to detail.
Budget Breakdown
- To startup this event program, we will have to invest an estimate of $30,000
- The money will be spent on items for the event such as cutlery, tables, tablecloths,
chairs, electronics, audio/visual, lighting, stages, décor, staffing and any other
materials or services.
- All staff will be paid $15.00/hour bi-weekly
Work Schedule
By introducing this events program, we will need all the support and extra help in the
workplace. Each employee will have to work at least 40 hours a week. If any employee
is asked to work over time they will be paid and compensated for providing us with the
help we need. We will need all employees to meet deadlines for each event, act
professional, and be able to work in busy environments. Furthermore, we will be
encouraging any volunteer work to prepare for events and to make sure it runs according
to plan. Time management is very important to us, which means we expect all
employees to be responsible in coming in on time and being prepared to work. We will
need employees that are efficient at setting up and cleaning up the event at a fast pace.
Closing Remarks
Our mission is to attract more business to our hotel by creating this event program. There
is an increase in hotels and hotel event programs in Toronto. By creating new, innovative
ideas and improving the hotel and its new event program, we will generate large amounts
of business. Therefore, this will lead to an increase in profits, we will be able to expand
the New Castle Hotel, and will become a large competitor in the industry. The hotel will
be known for creating extravagant events that people from all over the world won’t be
able to resist.