1
TRAVEL & TOURISM
BREEDING BANNERS SINCE 2009
H O W D Y N A M I C D I S P L AY ™ S AT I S F I E S Y I E L D M A N A G E M E N T O B J E C T I V E S
I N THE TRAVEL SECTOR?
ADventori’s Dynamic Display™ solution intelligently and automatically integrates external data feeds in real time, allowing
a brand to refine its message and make its banners more dynamic, based on our 3 categories of data:
• Advertiser data such as product, price, stock, outlets and social feeds focuses on the real goal of the communication:
web-to-store, product information, promotion.
• Contextual data; it’s well-known that weather affects consumption, that geolocation can offer convenience and that
a scheduled message can stimulate an immediate response.
• User data enables the message to be personalized, by tracking information on the page consulted by the user,
or based on target data – whether predictive or factual. The message is impactful and interesting, catching
the user ’s attention.
The Need for Yield Management in Travel & Tourism
With real time price adjustment for flights, train tickets,
hotels, car hire, etc., Yield Management optimizes
occupancy in order to maximize profit.
By mastering this information, and connecting to other
data (geo, weather, retargeting, context) Dynamic
Display™ integrates travel industry Yield Management
into the banners digital consumers see. Travelers can also be
encouraged to book a destination through weather insights,
like temperature and hours of sunshine, for example.
Real time availability information has an immediate impact on
sales.
Location can turn a holiday dream into reality
The dream forms the link between the ad and the trip.
The advertiser can use the viewer ’s location to contextualize the ad and then create the reality. Why advertise “ParisRome” to consumers in Nice or Bordeaux when you can simply advertise “Nice-Rome” at 95€?
Trigger user engagement - they are more likely to click on an offer that appears convenient.
Increase brand awareness - they are more likely to recall that HOP! offers them departures close to home.
©ADventori - C.Ellouk - 11/2013
all rights reserved
www.adventori.com
[email protected]
2
TRAVEL & TOURISM
BREEDING BANNERS SINCE 2009
Remarketing and Interaction
Dynamic Display™ keeps the user in the conversion funnel
by exploiting their navigation data to set up contextual
retargeting.
Re-offering a deal already visited (so potentially ignored or already
purchased) can be much more relevant if we enlarge the deal
catalogue: for example, when the user searched initially for a “club”
destination in the sun, offer a “cruise”, which would otherwise
be missed.
Another technique is to leverage the buying cycle by reminding
a user abandoning a cart for example, that “there are only 4 seats
left” on the trip they were in the process of booking.
An advertiser can use the same information that appears on
the page being consulted to offer a highly contextualized ad in real
time.
Information like the dates of cultural and sporting events that are
close to consumers’ heart means an opportunity to offer the right
transport solution or the right hotel at the location.
Key data
Key data for personalizing banners in TRAVEL & TOURISM:
Advertiser data
User Data
Contextual data
•
•
•
•
•
• Navigation history
• Content of page consulted in real time
•
•
•
•
Departure point // destination
Product catalogue and visuals
Price // dates
Occupancy rates
Outlets
Geolocation
Weather
Events calendar
Season
Key benefits
Personalized banners in TRAVEL & TOURISM allow advertisers to:
•
•
•
•
Impact sales immediately
Trigger user engagement
Increase brand awareness
Display an advertising message directly linked with the page consulted in real time.
How Dynamic Display™ satisfies Yield Management objectives in the TRAVEL & TOURISM sector?
• Personalized offers through Dynamic Display™ enables advertisers to inform the user about availability in real time and
so prompt them to take action, thus enhancing publicity for the offer and its profitability.
• Dynamic Display™ converts an ad into a new acquisition channel, optimizing filling of planes, hotels and trains.
ADventori‘s personalized campaigns for the travel and tourism sector have encouraged a click rate 2 to 3 times higher than the market
average resulting in significant engagement with the brand and the product offered.
©ADventori - C.Ellouk - 11/2013
all rights reserved
www.adventori.com
[email protected]