Leverage
Strategies
Nigel Flanagan
Senior Organiser
Strategic Campaigning Organising Resources Training
UNI GLOBAL UNION
What is leverage?
The exertion of force by means of a lever
Context
• You have a campaign goal
• Bargaining is not achieving that
goal
• Maybe you lack industrial
strength
• You are looking to mobilise the
work force
• You want to escalate pressure
on the decision makers
What kind of leverage?
• Media campaigns
• Customer campaigns
• Community campaigns
• Shareholder campaigns (capital strategies)
What is your strategy?
Leverage?
Only after we have built our
organisation using issue based
organising
Why?
Does not gain us any members
or improve our organisation
Alerts employers to our
presence
May resolve the issue before
we are ready
Leverage Campaign Mapping
Politicians
Suppliers
Vendors
Competitors
Govt &
Regulators
Customers
Service users
Middle
Management
Parent
Company
Subsidiaries
Employer
Financial
Institutions
Workers
Unions
Owners
Shareholders
Directors
Media
Civil
Society
7
Schiphol Airport, Amsterdam
Kenya – Guarding
Wealth, Living in Poverty
Finally
Make your struggle a community
concern NOT a union/management
conflict
Organise to Win
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