Job Description
Job Title
Band
Team
Responsible to
Accountable to
Business Insight Manager
7
Business Intelligence Analyst Team
Business Insight Lead
Business Intelligence Customer Lead
Our Vision
To be pivotal in fully supporting the delivery of major improvements in health and wellbeing.
Our Values
Honesty, integrity and transparency in everything
we do
Everyone matters: patients, staff and customers
Highest quality and excellence in our services
Working as partners with our customers
A complete focus on adding value
Job Summary
The purpose of the job is to deliver a high quality and professional analysis and interpretation service to CSU
customers. Act as lead specialist and primary contact for all information requests, manage delivery of meaningful
outputs, lead on specific information projects such as requirements gathering, design, implementation, UAT-ing,
continual review and development of reporting systems from the CSU data warehouse. To collect and manipulate
complex information from multiple sources collection, management, analysis, interpretation and reporting of highly
complex and detailed patient activity, demographic and epidemiological information. Explain the meaning of
analysed data, determine conclusions, significance and implications of findings and communicate these complexities
to end users determine priorities for action and assisting wider understanding.
Key Responsibilities
Information Analysis
 Responsible for the organisation's commitment to efficient and effective analysis of information,
including processes to acquire and validate external information on a regular and consistent basis.
 Lead on the advanced analysis, interpretation and presentation of complex data to support planning
and decision making on health improvement and healthcare commissioning and delivery.
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Use specialist knowledge of NHS data flows and analytical skills to model and forecast data, use indepth interpretation and explanation to report organisational performance, patient flows and clinical
variation to support decision making and improve performance and outcomes.
Specify and apply appropriate analytical tools and presentational techniques, in consultation with
experts if appropriate, with sensitivity to the limitations of the techniques in accordance with
customer needs and conforming to agreed standards.
Utilise specialist technical, statistical and epidemiological skills - including short and long term trend
and forecast analysis, benchmarking, data modelling, contract monitoring, target monitoring and
clinical audit - to support the service planning process and to review the performance of different
services/clinical specialties.
Balance the likelihood of different assumptions relating to information in order to obtain an
adequate solution.
Independently validate external information from multiple sources and derive alternative information
sources.
Analyse, investigate and resolve complex statistical or data queries, issues or problems; and
identify and propose solutions.
Information Management
 Maintain and communicate the organisation's strategy for managing information, ensuring that
uniformly recognised and accepted data definitions and standards are developed and applied.
 Contribute to the development and enhancement of the Data Warehouse reporting environment;
devise appropriate, processes, data schemas and reporting tools and techniques.
 Adapt and redesign information systems to meet the needs of the service whilst maintaining the
principles of professional standards and clarity of purpose.
 Advise on available information to support the operational and business needs of customers
including; the introduction of new and developing services and systems, new mandated datasets
and information returns.
 Use best practice to enhance existing datasets and develop new data collections to support the
changing information needs of customers.
 Identify the impact of relevant statutory, internal or external regulations on the organisation's use of
information and develop strategies for compliance.
 Identify areas of weakness in availability, delivery and quality of information and suggest strategies
for resolution. Critically analyse data and follow up queries and inconsistencies with data providers
and take appropriate action to ensure the integrity of the information process is maintained.
 Exhibit flexibility in order to allow for changes in format, lack of data and delays in receiving
requested information.
 Ensure that all information is subject to standard quality and checking procedures, maintaining and
enhancing the relevant documentation to contribute to the knowledge management and sharing
within the team.
 Develop and maintain a range of analysis templates to be used by the rest of the analysis function.
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Consultancy and Customer Management
Take responsibility for understanding and delivering to customer requirements; collect data, deliver
accurate and timely analysis and problem resolution.
Seek to fully address customer needs, provide specialised assistance and advice as required,
enhancing their capabilities and effectiveness by ensuring that BI outputs and solutions are fit for
purpose, properly understood and appropriately exploited to inform service planning, aid intelligent
decision making and realise cost savings opportunities.
Use expert analytical skills to proactively investigate highly complex and highly sensitive issues and
emerging patterns in the data, profile and forecast trends in patient activity and identify emerging
and declining needs.
Write regular and ad hoc reports to specialist and non-specialist audiences distilling available data
and evidence, identify appropriate opportunities for dissemination of findings and identify and
evaluate whether reports being produced are being used effectively.
Gain an appreciation of current research work over a substantial area of BI in the Health Service,
and take a leading part in professional activities to promote the CSU.
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Use available resources to gain an up-to-date knowledge of any relevant field and regularly
undertake contextual research activity in the delivery of Business Intelligence.
Identify a range of insight work and generate original and worthwhile ideas in a specialised BI field.
Develop, review and constructively criticise ideas.
Provide specialised advice on epidemiology, health intelligence, statistics and statistical techniques,
health data sets, research, survey design and questionnaire design.
Data Management
 Plan effective information storage, sharing and publishing within the organisation. Assess issues
which might prevent the organisation from making maximum use of its information assets.
 Supervise the further development of the data management and analysis systems.
 Create systems and templates to make future analysis easier.
 Contribute to the development of data sets and processes; communicate with users to ensure data
reflects information needs.
 Develop a detailed understanding of data quality issues and ensure systems are in place to identify
potential issues early, report them and work to understand and resolve.
 Liaise with customers to design, scope, analyse and interpret information for specific projects.
 Propose changes to improve existing systems in terms of quality, timeliness and reliability of data.
 Work, store and transmit data in accordance with data protection, Caldicott Guardian, freedom of
information systems and confidentiality principles.
Technical Specialism
 Provide organisational leadership and guidelines to promote the development and exploitation of
technical knowledge in the organisation.
 Maintain an in-depth knowledge of analytical and data manipulation technical specialisms, and
provide expert advice regarding their application.
 Be the lead specialist for specific datasets and methodologies.
 Demonstrate highly specialist and in depth knowledge of epidemiology, statistics and information
analysis related to health to provide solutions to a range of analytical and methodological issues,
projects and queries. Learning and Development Management
 Determine the learning and development programme and delivery mechanisms needed to grow
staff skills in line with business needs.
 Manage the development and provision of learning, taking account of the strategic aims of the
employing organisation.
 Support the modernisation agenda via the introduction of current and new analytical techniques,
coaching staff at all levels within the organisation in acquiring new skills and knowledge to enable
effective use of information to guide their decision making. This will involve the introduction of
analytical tools and ensuring that staff are familiar and informed with data sources available to them
via the organisations corporate information delivery systems.
 Specify the content and structure of learning and development packages.
 Identify appropriate accreditation and qualification paths, applicable to individuals within the
organisation.
 Provide specialist advice, guidance and assistance on the collection, analysis, presentation and
reporting of information as well as on statistical and epidemiological methods, survey techniques,
data definitions and data quality issues.
 Provide advice in statistical theory and method. Evaluate learning outcomes.
COMMUNICATION
Information Governance, Data Protection and Confidentiality
All staff are expected to:
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ensure the confidentiality and security of all information that is dealt with in the course of performing
your duties in accordance with the requirements of the Data Protection Act 1998 and adhere to the
principles of Caldicott;
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be aware that the CSU has an Information Governance Handbook which provides the framework
and procedures in which information should be managed. They should become familiar with the
“handbook” and keep up to date with any changes that are made, including the completion of
mandatory IG Training on an annual basis. Breaches of the procedures within the “handbook” could
be regarded as gross misconduct and may result in serious disciplinary action being taken, up to
and including dismissal;
comply with and keep up to date with the requirements of legislation such as the Freedom of
Information Act 2000 and Computer Misuse Act 1990;
ensure that your staff maintain that the confidentiality and security of all information that is dealt with
in the course of performing their duties is in accordance with the requirements of the Data
Protection Act 1998 and the principles of Caldicott; and
ensure that your staff are aware of their obligations under legislation such as the Freedom of
Information Act 2000; Computer Misuse Act 1990, and that staff are updated with any changes or
additions relevant to legislation.
Equality and Diversity
The CSU is committed to equality and diversity and works hard to make sure all staff and service users
have access to an environment that is open and a free from discrimination. As a CSU we value the
diversity of our staff and service users, and therefore recognise and appreciate that everyone associated
with the CSU is different and so should be treated in ways that are consistent with their needs and
preferences.
In support of this all staff are required to be aware of the CSU’s Equality and Diversity Policy and the
commitments and responsibilities the CSU has to:
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Eliminate unlawful discrimination, harassment and victimisation and other conduct prohibited by the
Act
Advance equality of opportunity between people who share a protected characteristic and those
who do not.
Foster good relations between people who share a protected characteristic and those who do not
We firmly believe that it makes good business sense to have a workforce representative of the communities
we serve and so encourage applications from all sections of the community.
Safeguarding Children and Adults
All CSU employees are required to act in such a way that at all times safeguards and promotes the health
and well-being of children and vulnerable adults. Familiarisation with and adherence to the policies and
procedures of the Local Safeguarding Boards (Children and Adults) and those of the CSU is an essential
requirement of all employees as is participation in mandatory safeguarding training in accordance with the
employees roles and responsibilities.
Personal Development
The CSU is committed to supporting the development of all staff. All employees have a responsibility to
participate in the personal development process with their manager, which will provide an opportunity to:
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establish and take action towards achieving goals
have a conversation about job role, career aspirations and personal development
align personal aspirations with corporate objectives
agree actions that are underpinned by the CSU’s value base
As part of development, employees have joint responsibility with their line manager for the development of
skills and competencies through identification and participation in training and development activities
relevant to their role.
External Interests
Each member of the CSU’s staff is responsible for ensuring that any external interest they have does not
conflict with the duties of their posts and they must disclose the external interest if this is likely to occur, or if
they are in doubt about a possible conflict of interest.
Health & Safety
In accordance with the Health and Safety at Work Act 1974 and other supplementary legislation, you are
required to take reasonable care to avoid injury during the course of work and co-operate with the CSU and
others in meeting statutory regulations.
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To comply with safety instructions and CSU policies and procedures.
To use in a proper safe manner the equipment and facilities provided.
To refrain from wilful misuse of or interference with anything provided in the interest of health and
safety and any action which might endanger yourself and others.
To report as soon as practical any hazards and defects to your senior manager.
To report as soon as practical accidents and untoward incidents and to ensure that accident forms
are completed.
Smoke Free Policy
In line with the Department of Health guidelines, the CSU operates a strict smoke-free policy. This includes
not permitting the use of E-Cigarettes on the premesis.
Notes & Review
This is not an exhaustive list of duties and responsibilities, and the post holder may be required to
undertake other duties, which fall within the grade of the job, in discussion with their manager. This job
description will be reviewed regularly in the light of changing service requirements and any such changes
will be discussed with the post holder.
This job description is intended as an outline indicator of general areas of activity and will be amended in
the light of the changing needs of the organisation. It will be reviewed in conjunction with the post holder on
an annual basis.
Person Specification
Job Title
Band
Team
Responsible to
Accountable to
Business Insight Manager
7
Business Intelligence Analysis Team
Business Insight Lead
Business Intelligence Customer Lead
Essential
Experience
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Qualifications
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Skills,
Knowledge &
Competencies
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Minimum of 3 years post
qualification experience and
experience in a senior
information role in a multiprofessional complex
organisation. Evidence of
having successfully delivered
analytical support.
Track record of learning and
self-development, including
continuous knowledge
enhancement; updating on
current issues, concepts and
statistical/analytical theory and
techniques.
Evidence of continuing
professional development
Degree level qualification
Postgraduate
qualification/training in relevant
discipline or equivalent
experience
Microsoft Excel and SQL –
Detailed knowledge of various
statistical software packages
databases and spread sheets,
with the knowledge and
experience to undertake
complex data management and
manipulation.
Report writing – Proven ability
to write clear and concise
analytical reports and briefing
papers using a variety of
methodologies for data
visualisation. Excellent
communication skills, with
experience in disseminating
and summarising information
with demonstrable impact.
Data Analysis – Understand the
theoretical knowledge required
for data analysis, the use of
appropriate statistical and
numerical techniques,
methodologies and tools how to
manipulate and interpret data.
Asses
sment
AI
Desirable
Asses
sment
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AI
AI

AI
AI
AIT
AI
AI

NHS Data Knowledge –
Knowledge and experience
of a broad range of health
and NHS data and
terminology. A good
understanding of current
NHS priorities and of the
commissioning cycle.
Develop and maintain an
advanced knowledge and
understanding of NHS
information flows, reporting
requirements and data
dictionary definitions in
relation to information
analysis. Understanding of
clinical indicators and
practice.
AI
Personal
Qualities
Understand how to provide
advice and guidance on
analyses to others from a nonstatistical background.
 Quality – Contribute to
improving quality, collate,
cleanse, quality assure and
input data to ensure that it is
robust, consistent and accurate.
 Data Management – In depth
and thorough specialist
knowledge about the benefits
that can be obtained from
information systems.
 Data Security – An
understanding of data security
and confidentiality issues. Have
a good understanding of the
Data Protection Act and patient
confidentiality regulations.
Planning and Organisational Skills: Manage personal priorities in
consultation with line manager.
Manage several strands of
work/projects simultaneously.
Deal with and self-prioritise
conflicting demands, reviewing
and adjusting priorities to meet
frequently changing stakeholder
needs, deal with enquiries
referring to other members of
the team when necessary.
Initiate and plan statistical work
programmes and make
adjustments to meet
stakeholder requirements.
Objectives and Personal
Development Plan: Participate in formal objectives
setting and performance
appraisal process within the
organisation; taking a pro-active
approach in the formulation of a
personal development plan
Presenting information to staff on
all levels: Use a range of communication
channels to build relationships,
manage barriers to effective
communication. Use everyday
language with non-statistical
professionals, taking
responsibility for specifying
requirements, providing advice
and guidance on data and
analytical matters; exploring
solutions and analyses that are
more complex using persuasion
AI
AI
AI
AI
AI
AI
Develop own skills and
knowledge and provide
information to others to help
their development: Seek feedback from others
about work to help identify
own development needs
and offer feedback promptly.
Evaluate effectiveness of
own learning/development
opportunities and relate this
to others. Identify
development needs for own
emerging work demands
and future career aspiration.
Offer help and guidance to
others to support their
development or to help them
complete their work
requirements effectively.
Coaching and skills transfer;
communicate highly
complex statistical matters
with other statistical
professionals. Keep abreast
of related national
information developments
as part of continuous
professional development.
Line Management and Team
Development: Conscientious and proven
team worker with the ability
to engage with people at all
levels. Responsible for staff
development through 1:1
training and supporting
training sessions. Supervise
AI
AI
to determine the appropriate
techniques to be used. Manage
customer and staff expectation;
act as the first point of contact
for stakeholder queries,
escalating to more senior
members of the team if
appropriate. Communicate
complex statistical information
to stakeholders; which may
require persuasive skills.
Trainee Analysts or new
colleagues offering advice
and training on specialist
health information
management training
including statistical analysis
and concepts when
required. Responsible for
work allocation and
supervision. Manage a
group of staff including their
development, training,
discipline and recruitment.
Responsible for prioritising
and allocating core and
additional requests (within
available resource) for
analysis across team
members.
Assessment Key
A = Application Form, I = Interview, C = Certificate, T = Test/Assessment Centre