Measuring emotions
Best Way to Test
Cost & time
efficient
Online
Surveys
Face-to-face:
-
Focus groups
Depth
interviews
Social
Media
Monitoring
Webcam Emotions
Online
Communities
Online
Qual
Facial
Coding
EyeTracking
IAT
Galvanic Skin
Response
Cost & time
prohibitive
In-Store
Reseach
Reported behavior
Actual behavior
Brainwaves
Predict behavior
True feedback
Scalable
Fast
Affordable
Best R&D team
Benefits
Creative Testing
Pick best ideas
Edit executions
Version for targets
Cut shorter
Benchmark
Predict!
Number of shares and views
View-through and skip rates
Lift in sales and subscriptions
Lift in brand recall
Lift in share of voice
Emotion measurement
Groundbreaking: latest computer vision methods
Pure truth: unfiltered user response - no self-reporting
Scalable: integrated with millions via online panels
Responsive: project turnaround in days not weeks
Affordable: 3x more
Thank you!
Realeyes Data Services Ltd.
79 Wardour Street, London W1D 6QB, United Kingdom
Phone: +44 20 3322 2205
[email protected]