A2 Coursework
Worth 15% of A’ level
30% of A2
Final deadline is before October break
What is it?
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You will conduct a feasibility study into
starting up a new business in Coventry
(3000 words)
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It can be a brand new idea or an new
line of business for an existing
organisation
Ideas
Hairdressers going into beauty
 Shop/Chemist doing home deliveries
 Pub offering food/accommodation
 New food stall
 New tanning shop
 New shop
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What would you need to do to
suggest feasibility?
Must have…
Primary
Research
Customer Questionnaire
 Competitor Questionnaire/Interview
 Secondary Research
 Cash flow forecast
All Evidenced
 Break even chart
 Sources of Finance
 Marketing mix
 Conclusion on feasibility
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Structure of project…
Aim
 Methodology broken down into
objectives
 Background of the organisation
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Structure of project…
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How will you do primary research, what will
you do and why are you doing it?
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How will you do secondary research, what will
you do and why are you doing it?

Remember this should relate back to what you
are hoping to find out
Analysis Section

All research analysed including analysis of the
following:
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Potential demand
Competitor analysis
Market information
Cashflow forecast analysis
Break even analysis
Sources of finance analysis
Underlying issues
SWOT/PEST analysis
Marketing Mix
Summary of Findings

This section should summarise all the
findings from your primary and
secondary research and will therefore
feed directly into your recommendations

These should be positive and negative
results
Marketing Strategy

The 4P’s discussed for your chosen new
business

This should include lots of theory and
results from your potential new
customers questionnaire.
Final Bit…
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Conclusion to project is your
recommendations… is it feasible or not?
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Evaluation is of your findings… their
strengths and weaknesses, were you
successful?
And…
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Bibliography

Appendix
All justifications of financial figures
 Secondary research
 Transcripts of one to one interviews
 Bank start up packs
 Sources of Finance information
 etc
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Remember…
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For high level marks
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Don’t waffle on!
Think of causes and consequences
Think of underlying themes
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Changing lifestyles
Changing tastes
Changing technologies
Interest rates
Unemployment rates
Difficulties in gaining loyal customers
Brand image
Before the end of term
Decide opportunity
 Aim and objectives of project
 Background
 Primary methodology
 Secondary methodology
 Questionnaire(s) drawn up and checked
 Secondary research mostly complete
 Primary research started
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Presentation
In your own way, present to the group
What you are going to do
 How you are going to do it
 Why you are doing it this way
 What you hope to find
 What problems might you encounter
 How might you overcome these problems
 What might be the underlying issues you
will have to consider
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In the Summer…
Complete all Primary and Secondary
research
 Present all findings (graphs, print outs,
cashflow forecast, break even chart,
sources of finance, etc.)
 Analysis of findings commenting what
your results mean for your proposed new
business
 Summary of your findings (+ve and –ve)
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Lessons on…
Sources of secondary research
 Questionnaire construction
 Cashflow forecast
 Break even charts
 Sources of finance
 Marketing strategy
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My Email Address
[email protected]
User name CovsmithK20
Password: Cov270487
www.mintel.com