WIN-WIN For Environment and Economy - Mobility Management for Companies
Mobility Management for Companies
„New Environment Support”
Mobility
Management
for Companies
…
New
Environment
Support
A Joint
Initiative by
Robert THALER
Federal Ministry for Agriculture and Forestry, Environment and Water Management
Head of Department V/5 Traffic, Mobility, Human Settlement and Noise
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Traffic Chaos leads to Problems for Companies
and the Environment
Mobility
Management
for Companies
New
Environment
Support
The increase of the traffic volume is a steadily growing burden both for companies and
the environment. Although technical progress led to a reduction of some pollutants the
negative impacts on climate and quality of life are still very high.
Many companies face increasing traffic problems:
 Costumers cannot find a parking space.
 Costly company land is used for parking cars.
 Employees arrive at work late and in a state of stress.
 Delivery transport is impeded and delivery times cannot always be kept to.
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Initiative by
 Residents protest against the increasing traffic load.
 New company sites and relocations require measures in transport and logistics.
New approaches for a sustainable and environmentally mobility are
required.
Management of staff travel choices at company level offers the chance to force a more
environmentally friendly mobility and to use potentials of transport rationalisation.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Mobility Management for Companies leads to Benefits
for Companies, their Employees and the Environment
Mobility
Management
for Companies
New
 Measures in the field of company-related mobility management allow optimisations
of sites and buildings so that company land as well as vehicles can be used more
efficiently. Environmentally more sound technologies can be applied on the
vehicle fleet and transportation can be rationalised.
Environment
Support
 A higher usage of environmentally friendly means of transport (walking, cycling,
public transport) leaves more free parking facilities to customers. Employees
reach their workplace with less stress and accidents and are therefore fitter
and more efficient at their job.
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Initiative by
 By applying a successful mobility management companies can improve their
image as environment-conscious and forward-looking business.
 Finally a more environmentally sound mobility of companies makes an important
contribution to the reduction of greenhouse gases and to the fulfilment of
international agreements (“goal of the Kyoto protocol”).
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Model Project “Soft Mobility-Partnership“
Mobility
Management
for Companies
Based on a common initiative by the Federal Ministry for Agriculture and Forestry,
Environment and Water Management (BMLFUW) and the Austrian Chamber of
Commerce (WKÖ) the model project “Soft Mobility-Partnership“ was launched.
New
In the course of this two year project, the Federal Ministry for Agriculture and Forestry,
Environment and Water Management (BMLFUW), together with the Federal Office for
the Environment (UBA Gmbh), the AVL List GmbH (research company, Graz), Tulln
State Hospital and the Medienhaus Vorarlberg (newspaper publisher) applied the
instruments of “managing staff travel choices at company level” successfully.
Environment
Support
A Joint
Initiative by
The Federal Ministry supported the selected model establishments with expertise
and funding.
Model Companies
striking New Paths
AVL List GmbH
LKH Tulln
VN Medienhaus
UBA GmbH
BMLFUW
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Pilot Projects guide a New Way
Mobility
Management
for Companies
In the selected model companies and establishments a great number of measures
were implemented. They resulted in
 cost savings both for the company and its employees.
New
Environment
Support
 rationalisation of transport and optimisations concerning company logistics
and the vehicle fleet.
 a reduction of the share of those driving to work by up to 15% (!).
 an increase of the share of those using public transport for going to work.
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Initiative by
 an essential increase of the share of those cycling to work.
 a clear reduction in CO2 by up to 30% (!).
 an improvement of the company image.
 a very positive assessment by the company staff.
 an increased awareness of employees and the company management
regarding environmental and transport problems.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Pilot Projects showed that...
Mobility
Management
for Companies
New
Environment
 ... management of staff travel choices at company level is a very useful instrument
for achieving environmental goals - such as a reduction in CO2 emissions - and
economic goals - such as the rationalisation of transport - in the field of company
transport.
Support
A Joint
Initiative by
 … it is possible to achieve a high degree of acceptance and support for the
measures and distinct changes of transport behaviour on the part of employees
and company.
 … the co-operation and support of management and staff representatives,
active involvement of employees and co-operation with local authorities and transport
undertakings are essential preconditions of success.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Mobility Management for Companies New Environment Support
Mobility
Management
for Companies
 The pilot projects supported in the course of the model project “Soft MobilityPartnership“ have been a great success both for the companies and the
environment.
New
Environment
Support
A Joint
Initiative by
 In view of the positive outcome of the pilot project “Soft Mobility-Partnership“,
mobility management for companies can be recommended for more
widespread use in Austria.
 The Federal Ministry for Agriculture and Forestry, Environment and Water
Management (BMLFUW) and the Austrian Chamber of Commerce (WKÖ),
together with WIFI Austria (Austrian Chamber of Commerce's Institute of Business
Promotion) and Kommunalkredit Austria AG (special-purpose bank) have
therefore launched a focused initiative with the aim of promoting mobility
management for companies more widely. This new support focus is part of the
environmental promotion programme of the Federal Government.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Service Offer for Your Company
Mobility
Management
for Companies
New
Environment
Support
 Information folder and handbook on “Management of Staff Travel Choices at
Company Level”
 Application forms for the new promotion focus “Transportation Measures at
Company Level” of the environmental promotion programme of the Federal
Government.
 Assistance when handing in the application forms
 Guidance for setting up a transportation-/mobility concept at company level
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Initiative by
 First consultation free of charge with detailed information regarding mobility
management for companies, the new promotion focus as well as preconditions and
proceeding for your support application
Internet platform (www.mobilitaetsmanagement.at)
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Further Information
Mobility
Management
for Companies
Information on the new promotion focus “mobility
management for companies” are found at:
New
www.mobilitaetsmanagement.at
Environment
Support
and
www.kommunalkredit.at/foerdermappe_ufi.htm
A Joint
Initiative by
The handbook on “Management of Staff Travel Choices at
Company Level” is free of charge and can be ordered at
the Federal Ministry for Agriculture and Forestry,
Environment and Water Management (BMLFUW), the Austrian
Chamber of Commerce (WKÖ) and WIFI Austria.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Internet Platform:
Mobility
Management
for Companies
The internet platform offers you f.i. possibilities to
 discuss your opinion/experiences with others (discussion forums).
 post your own articles in the field of “mobility management for companies”.
New
Environment
Support
 order all information material on-line.
 inform yourself about various arrangements and publish tips on arrangements.
 get additional information via topic-related links and add further links.
A Joint
Initiative by
www.mobilitaetsmanagement.at
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WIN-WIN For Environment and Economy - Mobility Management for Companies
new promotion focus
“Transportation Measures at Company Level”
Mobility
Management
for Companies
Target group:
All physical persons and legal entities, especially:
New
Environment
Support
 Companies carrying out profit activities, though not restricted to the
Gewerbeordnung (Trade, Commerce and Industry Regulation Act)
 Confessional institutions and non-profit associations
 Institutions of public authorities in the field of market-determined activities
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Initiative by
 Energy supply companies and transport companies
 Event managers
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WIN-WIN For Environment and Economy - Mobility Management for Companies
new promotion focus
“Transportation Measures at Company Level”
Mobility
Management
for Companies
Objects to be supported:
 CO2-related changes of transportation systems and vehicle fleets
New
Environment
Support
 Investment measures at company level to promote public transport as well as
pedestrian and bicycle traffic
 Mobility services and mobility consultation, traffic information systems and logistic
systems
A Joint
Initiative by
 Transportation-/mobility concepts provided that the measure applied to be supported
can be derived from the specific concept, maximum however up to the extent of 50%
of the support basis
 Additional expenses (software etc.) up to the extent of 20% of the support basis
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WIN-WIN For Environment and Economy - Mobility Management for Companies
New Promotion Focus:
“Transportation Measures at Company Level”
Mobility
Management
for Companies
Standard support rate:
 ”De-minimis” – projects: max. 30% of the total environment-related investment costs
New
Environment
Support
 Projects over “De-minimis”: max. 30% of the environment-related extra investment
costs (plus possible fees), though max. 30% of the total environment-related
investment costs
A Joint
Initiative by
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WIN-WIN For Environment and Economy - Mobility Management for Companies
New Promotion Focus:
“Transportation Measures at Company Level”
Mobility
Management
for Companies
New
Environment
Support
A Joint
Initiative by
Prerequisites for support:
 The application has to be handed in at the Kommunalkredit Austria AG before project
start.
 The total environment-related investment costs have to amount at least 10.000,- Euro.
 A transportation-/mobility concept including the measures to be supported has to be
presented. The mobility concept should cover four modules (employees, logistics,
vehicle fleet, work trips). In justified cases the focus can be laid on two of the
modules. When working on the concept the handbook on “Management of Staff
Travel Choices at Company Level” published by the Federal Ministry for Agriculture
and Forestry, Environment and Water Management (BMLFUW) and the Austrian
Chamber of Commerce (WKÖ) should be used as checklist and guideline.
 The sustainability of investment measures to promote public transport has to be
ensured (f.i. by lectures).
 In the case that changes of the vehicle fleet, that is not property of the support
applicant, are conducted, appropriate contracts have to safeguard the permanent
ecological success.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
An Important Step towards Support:
„Company-Related transportation-/mobility concept”
Mobility
Management
for Companies
New
Environment
Support
A Joint
Initiative by
Problem analyses, development of aims and measures and the related
investments for implementation should be imbedded in a transportation-/mobility
concept. Besides being a prerequisite for support such a concept is useful for solving
problems, realising synergy effects and using potentials of transport rationalisation!
The handbook on “Management of Staff Travel Choices at Company Level –
Experiences of the Model Project Soft Mobility-Partnership” published by the Federal
Ministry for Agriculture and Forestry, Environment and Water Management (BMLFUW)
and the Austrian Chamber of Commerce (WKÖ) includes a checklist and a range of
concrete tips that provide a good basis for the work on a transportation-/mobility
concept.
An example for a company-related transportation-/mobility concept can be
ordered at Kommunalkredit Austria AG and WIFI Austria. This example can be used as
guideline for the elaboration of a concept.
The transportation-/mobility concept should be set up by the company itself. It is,
however, recommended to consult qualified experts with experiences in mobility
management for companies.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
What has to be Considered when Setting
up a Transportation-/Mobility Concept? (Part 1)
Mobility
Management
for Companies
New
Environment
Support
The mobility concept should cover four modules (fields of action):
 Module „Employees and Costumers“
 Module „Logistics“,
 Module „Vehicle fleet“,
 Module „Work trips“
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In justified cases the focus can be laid on two of the modules. One focus for small and
medium-sized businesses with only a few employees could be f.i. changeovers of the
vehicle fleet or optimisation in the field of logistics.
Companies with a small vehicle fleet but many employees or costumers might
concentrate f.i. on environmentally sound mobility of those going to work, shopping,
and doing work trips. Another possibility is to optimise delivery logistics.
Large concerns on the other hand will develop all four fields of action.
Thereby potentials for rationalisation can be used.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
What has to be Considered when Setting
up a Transportation-/Mobility Concept? (Part 2)
Mobility
Management
for Companies
New
Environment
Support
A Joint
Initiative by
When working on a transportation-/mobility concept the following steps
should be followed:
 1. ANALYSES
Description of the problem, evaluation of the potentials for the environmental benefit
and transport rationalisation.
 2. PLANNING
Description of the aims, the fields of actions and the prioritised modules; description
of a strategy for solution and the measures planned.
 3. IMPLEMENTATION
Description of the necessary investments; the schedule for financing and
implementing; description of the steps of evaluation.
 4. TECHNICAL FACTSHEET (to be completed in addition to the concept)
Description of the environmental benefit, etc.
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Explanatory Examples for the Measures to be developed
within the Concept:
Mobility
Management
for Companies
 Provision of a more attractive infrastructure for cyclists and pedestrians
 Improvement of public transport infrastructure
New
Environment
Support
 Traffic information systems and logistic systems, optimisation of delivery and
distribution
 CO2- related changeovers of transport systems and vehicle fleets
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Initiative by
 Promotions of car pools and car sharing, parking space management
 Optimisation of work trips (f.i. telematics, company bikes, etc.)
 Mobility services and mobility consultation, information campaigns
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WIN-WIN For Environment and Economy - Mobility Management for Companies
Mobility
Management
for Companies
New
Environment
Support
Thank You!
A Joint
Initiative by
www.mobilitaetsmanagement.at
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