Fuelling Africa`s future

Fuelling Africa’s
future
Where we operate
Contents
Contents
Committed to helping Africa grow
3
Meet the owners 4
Investing in the future 6
Retail – a key driver of our growth 8
Bringing the Shell brand to commercial customers
14
Bespoke solutions, measurable success
18
Doing business the right way 23
HSSE – First and foremost 24
Community Investment: Road safety, environment, education
26
Ethics and Compliance in action 28
Vivo Energy people 30
Country profiles 33
Playing our part
48
Our vision – To create Africa’s most respected energy
business – is not an end in itself. Nor is it just a phrase
that looks good on a mission statement. In fact, it’s not
even an ambition.
Rather, it is the logical consequence of doings things the
right way, realising the full potential of our people and
our business partners, and creating a new benchmark
for quality, excellence, safety and responsibility in Africa’s
downstream energy marketplace.
When we achieve this, and we are well on the way,
we shall have earned the right to be called Africa’s
most respected energy business and we will know
that this is the true measure of our success.
Mali – p.41
Senegal – p.45
Burkina Faso – p.34
Guinea – p.37
Uganda – p.47
Ivory Coast – p.38
Kenya – p.39
Ghana – p.36
Namibia – p.44
Botswana – p.33
Cape Verde – p.35
‹
Creating Africa’s
most respected
energy business
Tunisia – p.46
Morocco – p.43
‹
Madagascar – p.40
Mozambique
Mauritius – p.42
Committed to
helping Africa grow
Contents
‹
‹
Vivo Energy is the company behind the Shell brand in Africa and
is jointly owned by Vitol, Helios Investment Partners and Shell. We
have a strong and growing presence in 16 countries across Africa.
We source, distribute, market and supply Shell’s world-class fuels and
lubricants to retail and commercial customers across the continent.
We are on the ground in Africa, working
with and for Africans to grow our business
and create opportunities for our employees,
customers, partners and local communities.
Africa’s collective economy is growing faster
than that of any other continent. According
to the African Development Bank, 30% of
African countries have GDP growth rates
of over 6% in 2013 and the predicted
growth for the continent as a whole in
2014 is 5.1%.
For a dynamic, entrepreneurial
business like Vivo Energy – one with
unique resources and the agility to
grasp opportunities, think fast and
act decisively – there has never been
a better time to work and grow in
harmony with the energy and talents
of Africa and its people.
We know that respect is earned and that
actions speak louder than words. We strive
constantly to behave ethically, responsibly
and honourably in everything we do. We
take care of our people, our customers
and the local communities and the
environment in which we operate.
We meet the highest international Health,
Safety, Security and Environmental (HSSE)
standards. We continue to invest in our
operations, building stronger partnerships
and implementing world-class safety
practices. We set an example for others
to follow.
Above all, we will grow the business by
hiring, training and motivating the best
local people, sharing the rewards of success
and investing in the communities in which
we operate.
6% GDP
30% of African countries had GDP
growth rates of over 6% in 2013.
2
Vivo Energy Fuelling Africa’s Future
Vivo Energy Fuelling Africa’s Future
3
Meet the owners
Contents
‹
40%
Helios Investment Partners
has a 40% shareholding
in Vivo Energy.
Helios is an Africa-focused private equity
firm managing funds totaling $2 billion.
Established in 2004, the firm is led and
managed by a predominantly African team,
bringing international capital and knowhow to the continent.
The firm has a record of successful
investments, ranging from start-ups to
corporate carve-outs, building African
market leaders in core economic sectors.
40%
Vitol has a 40% shareholding
in Vivo Energy.
Vitol is one of the world’s largest
independent energy trading companies
with revenues of $307 billion in 2013.
They are physical traders who find, extract,
refine, trade, store and transport materials
and resources from where supply is
abundant to where demand is great.
With more than 200 ships at sea at any
given time and over 5 million barrels of
crude oil and products traded every day,
Vitol has 360º capability right along the
supply chain – from the well-head to the
service station.
Entrepreneurial, responsive and agile,
Vitol has a breadth of resources and
a degree of liquidity that enables the
business to seize opportunities quickly
and make things happen.
Vitol’s increasing expansion into wholesale
and retail marketing makes it the perfect
partner for Vivo Energy. The company’s
ownership of Vitol Aviation and 50%
stake in VTTI – one of the world’s fastest
growing storage and terminals businesses
– adds real strength and flexibility to the
Vivo Energy business.
4
‹
Vivo Energy Fuelling Africa’s Future
Helios’ combination of deep knowledge
of the African market, extensive investment
experience, the capability to add value
to portfolio company operations, and a
strong network of reliable and trusted local,
industrial and financial contacts makes it
an expert and highly insightful partner.
20%
Shell has a 20% shareholding
in Vivo Energy.
The Shell name is one of the world’s most
recognised and respected. With operations
in over 70 countries and nearly 90,000
employees worldwide, Shell has expertise,
experience and resources that cover the
full spectrum – from the upstream to
the downstream.
The Shell brand is in Vivo Energy’s care
wherever we operate in Africa. We
understand and value the brand equity
associated with Shell’s fuels and lubricants.
Equally, we know that Shell’s reputation
for quality and technological innovation
is reflected in products that combine
performance, efficiency and reliability
to optimum effect. Building upon Shell’s
achievements in the African downstream
market, our mission is to bring these
exceptional products to the widest
possible customer base, adding value
wherever we can.
Vivo Energy Fuelling Africa’s Future
5
Contents
Investing in the future
A long-term investment
across Africa
Africa is the world’s fastest growing
continent, whether measured by
population or growth in GDP.
1.2 billion people live in 54 African
countries today. This is expected to rise
to 4 billion by the end of the century,
when around 40% of the world’s
population will be African.
But it’s not just a question of numbers.
There are powerful social and economic
changes taking place at an accelerated
pace and these are creating new
demographics for the continent as
a whole.
The middle-classes are expanding and
fewer people live below the poverty line.
As incomes rise and business activity
increases, there is a growing need for
commercial transport, personal mobility
and power to drive industrial growth.
Vivo Energy is committed to fuelling this
growth. We will bring the Shell brand’s
unique combination of quality, technology
and efficiency to the broadest base of
retail and commercial customers through
a programme of investment that will see
us commit over $250 million of capital
investment in the next three years.
Our programme of investment
will bring the Shell brand’s
unique combination of quality,
technology and efficiency to
the broadest base of retail and
commercial customers.
Building on existing strengths
We won’t just upgrade existing service
stations. We will build and acquire new
stations, extending our footprint to get
closer to our customers. We will be
innovative in enhancing our facilities and
adapting our retail offer to reflect the
needs of local markets. We are expanding
convenience retailing and are currently
developing new formats, including the
addition of quick service restaurants
in partnership with major food brands.
We are bringing superior fuels like Shell
FuelSave to more sites in more countries
and, with Shell Card offers, lube and
car-wash bays and the provision of a
market-leading retail experience, we
are setting new standards for quality,
convenience and service wherever
we operate.
We want to reach more people,
in more places, with a world-class
combination of exceptional service,
high-quality Shell fuels and lubricants,
cost efficiency and continuity of supply.
Today, we market Shell fuels and
lubricants through more than 1,400
service stations and are growing this
network five times faster than in
the past.
In 2013 we opened over 100 new service
stations. People respect and trust the
Shell brand. Our programme of investment
and expansion is making it easier than ever
for customers to access Shell’s quality
products and services across Africa.
We are also investing significant capital
in growing our commercial infrastructure.
We will add storage capacity and handling
capability in partnership with Vitol and we
are benefiting from cost-efficiencies arising
from our direct line-of-sight of the entire
supply chain.
Our commercial customer base is growing
as a consequence of our focus on supply
reliability, tangible quality improvements
and cost benefits at customer level. We are
in the business for the long-term so we
are investing in joint-infrastructure projects
at customer sites and are working closely
with customers in all sectors to identify
and remedy inefficiencies, advise on plant
upgrades and improve existing practices.
New markets, new channels
We want to reach more people and
more customers and we’re working hard
to expand the Vivo Energy footprint. We
now have a presence in 16 countries and
we are looking to add more as and when
the opportunity arises.
Our marine operations are benefitting
from our speed of response and ability
to access and distribute fuels and
lubricants through established bunker
traders and resellers.
The partnership between Vivo Energy and
Vitol Aviation is delivering excellent results,
with volumes for 2013 well above target.
We are adding new airports to our
aviation portfolio and are committed to
growing the business through the provision
of quality product at competitive rates and
our proven ability to ensure continuity
of supply.
$250m+
3
900,000m
Vivo Energy has 900,000m3 of fuel storage capacity.
A motivated, talented,
local workforce
Our growth plans are underpinned
by the investments we are making in
recruiting, training and motivating the best
local people. It’s vital that all Vivo Energy
employees share our vision of creating
Africa’s most respected energy business
and understand their personal responsibility
and accountability for helping to realise
that vision.
We want our people to know that they
are important and valued members of the
Vivo Energy team. We also want them to
know that good performance will always
be fairly rewarded.
We are setting new standards
for quality, convenience and
service wherever we operate.
We will commit over $250m of capital investment
in the next three years.
Vivo Energy Fuelling Africa’s Future
‹
We are also working with our dealers
to help them benefit from the strength
and reputation of the Shell brand and
we are using the full range of traditional,
digital and social media to fully optimise
marketing opportunities for Shell’s
products and services.
$
6
‹
Retail – a key driver
of our growth
Contents
Retail is at the heart of our business and is driving our growth
across Africa. With over 1,400 service stations and ambitious
plans for rapid expansion, we are harnessing the reputation
of the Shell brand to bring Shell’s high-quality products to the
widest audience and set new benchmarks for innovation,
convenience, service and reliability wherever we operate.
The highest quality products
Our close relationship with Shell, one of
the most widely recognised and respected
brands in Africa, means that we can access
the latest technological innovations in fuels
and lubricants, making truly world-class
products available to all our African
customers. That’s a key differentiator in
markets where product quality and
continuity of supply can often present
challenges and where the dependability
and reliability of Shell’s products provide
lasting peace of mind at the customer level.
It takes thousands of scientists working at
research laboratories around the globe,
and hundreds of thousands of kilometres
of extensive road testing, to develop Shell’s
world-leading array of products and make
them available to customers across Africa.
Our wide-ranging portfolio of Shell’s
differentiated fuels offers numerous benefits,
including improved engine performance
and reduced fuel consumption – giving our
customers extra kilometres and extra
engine protection at no extra cost.
Designed to provide improved engine
performance, extra responsiveness,
reduced engine noise and lower
maintenance costs, Shell lubricants offer
African customers the same high levels
of performance and efficiency found
elsewhere in Shell’s global retail business.
‹
‹
1,400+
Vivo Energy operates over 1,400
service stations offering a range
of Shell fuels and lubricants.
100
In 2013 Vivo Energy opened
over 100 new Shell service stations.
Growing Shell’s footprint
in Ivory Coast
Looking to expand the service
station network during a particularly
challenging time in Ivory Coast,
the Vivo Energy team rose to
the challenge and exceeded all
expectations. Our ability to think
and act quickly meant that we were
able to acquire 32 service station
sites, rebrand them as Shell in a
few months and upgrade them to
the highest standards, with many
offering a full range of convenience
retailing options.
Our Shell service stations are setting
new standards for the sector and fast
becoming the outlets of choice for
local communities who value quality,
convenience, choice and expert,
attentive service.
8
Vivo Energy Fuelling Africa’s Future
Vivo Energy Fuelling Africa’s Future
9
Contents
A world-class
retail experience
Our aim is to provide an exceptional
retail experience at each and every one
of our sites, reaching more people with
better products and services wherever
we do business.
We are investing substantially in making
this ambition a reality.
We are:
• Refurbishing existing service stations
and shops.
• Building new service stations
and shops.
• Improving operational excellence across
all service stations.
Our strategically placed service stations
are meeting the diverse needs of
customers who want convenience, quality
and choice under one roof and rightly
expect the quality of Shell’s products to
be mirrored by an equally high-quality
retail experience.
Along with a major programme to upgrade
our convenience retailing outlets, our
service stations are increasingly offering
a full range of facilities and services,
including car wash, quick lube bays, quick
service restaurants, Shell Card and other
payment options.
‹
‹
For fleet owners and businesses, Vivo
Energy issues the Shell Card; a payment
tool that is safe, convenient and allows
them to closely monitor their fuel spend
and driver behaviour. Vivo Energy has over
65,000 cards in 11 markets and the fleet
card platform is being constantly enhanced
to enable our customers to enjoy updated
features and technology in the area of
fleet management.
For private motorists, Vivo Energy
continues to lead the way in the cards and
payments area, enabling the widespread
use of credit and debit cards issued by
local banks as a method of payment both
on the forecourt and in our shops. Vivo
Energy has the largest number of service
stations in Africa accepting bank issued
credit and debit cards.
Vivo Energy also issues a prepaid
rechargeable card which can be used to
buy any goods and services at our service
stations. When recharging an existing card,
customers can earn rebates or other
benefits. The prepaid rechargeable card
has been launched in Burkina Faso, Ivory
Coast, Madagascar, Senegal and Tunisia.
More markets will follow in 2014.
Customers may conveniently pay using
many services on their mobile phones
in three markets.
Whether customers are stopping for fuel,
lubricants, impulse purchases, food or
just a break from driving, we’re making
the experience as rewarding as it is
convenient – with levels of quality and
service that are never less than impressive.
Whether customers are
stopping for fuel, lubricants,
impulse purchases, food or
just a break from driving,
we’re making the experience
as rewarding as it is convenient
– with levels of quality and
service that are never less
than impressive.
Contents
‹
‹
Depending upon location, we offer products
from the following range at our service stations:
Shell Fuels
• Shell Unleaded Extra and Shell Diesel Extra are
designed to provide extra mileage at no extra cost.
• Shell FuelSave Unleaded and Diesel contain active
efficiency ingredients to improve fuel economy from
the first tank-full. Shell FuelSave is designed to last
longer at no extra cost.
• Shell V-Power helps engines deliver to their full
performance potential.
Shell Lubricants
• Shell Helix and Shell Rimula offer high performance
and are designed to enhance engine life, reduce
wear and maintenance costs.
12
Vivo Energy Fuelling Africa’s Future
Bringing the Shell brand
to commercial customers
Contents
‹
‹
Vivo Energy is a flexible, proactive and accommodating
business partner, adding real and measurable value to our
customers’ operations, whether in aviation, construction,
marine, mining, power, road transport and other industries.
We offer a comprehensive range of Shell fuels, lubricants,
and LPG products to our commercial customers.
Beyond that, we offer a wide range of
value-added services – everything from
dedicated fuels, lubricants, LPG experts
and trouble-shooting expertise to
advanced product analysis and the latest
product technology applications.
Our objective is to reduce the cost of
customers’ operations, extend the life cycle
of plant and other equipment, reduce
maintenance costs and, ultimately, to be
the fuels and lubricants partner of choice
for customers who know they can trust
us and the Shell brand to help them grow
their businesses.
We have successfully grown our
commercial customer base across Africa,
largely because we are recognised as a
business partner who focuses on innovation
and value improvement at customer level
and who has both the willingness and
ability to adapt to the changing needs
of customers in every sector.
With Shell’s world-class
portfolio of cleaner and more
efficient fuels and lubricants,
we can provide products
that offer our commercial
customers the latest
innovations and technological
advances, together with
the expertise, service and
flexibility to make the most
of them.
Where appropriate we partner with
customers to co-invest in infrastructure.
This could be in the form of equipment
and expertise onsite, where we take
responsibility for the handling and storage
of fuels and lubricants. Or we might
provide vendor-managed inventories or
conduct value improvement audits, with
recommendations on how to reduce
downtime and costs, increase productivity
and adopt best-practice Health, Safety,
Security and Environment (HSSE) policies
and procedures.
100,000
100,000 tonnes lubricants blending capacity.
Bringing power to Senegal
Mitsubishi Equipment & Services
Africa (MESA), an Independent
Power Producer, has been supporting
Senegal’s national electricity company,
Senelec, by supplying competitively
priced power.
Facing lubricant reliability and
maintenance issues at the plant,
MESA approached Vivo Energy for
a solution. We were able to offer
Argina, a lubricant ideally formulated
for MESA’s generator sets.
We further demonstrated our
competitive advantage by providing
customer-tailored services such as
HSSE training, oil analysis and expert
support from our front line technical
team. Having initially switched
one generator set to Argina, MESA
has now switched five, with a total
of 67 megawatts of generation
capacity installed.
Vivo Energy Fuelling Africa’s Future
15
Contents
‹
‹
Lower costs for Tunisian buses
The Tunis-based bus company,
TCV, came to Vivo Energy looking
to reduce their expenditure on
lubricants. Our technical expertise
and analytical skills meant that
we were able to recommend an
upgrade to Shell’s premium Rimula
lubricant, knowing that this change
would deliver a significant overall
cost reduction.
To ensure that our predicted cost
reductions could be achieved, we
worked closely with TCV to provide
a comprehensive programme of
support, expertise and value-added
services, including: Shell LubeCoach,
Shell LubeAdvisor and Shell Lube
Analyst.
The result was a measurable and
sustainable reduction in lubricant
costs of 13%.
Depending upon location, we offer commercial customers
products and services from the following ranges:
Key commercial products
• Shell Diesel
• Shell Diesel Extra
• Shell FuelSave Diesel
• Shell Fuel Oil Plus
• Aviation and marine fuels
• Lubricants – Shell Rimula, Shell Gadus, Shell Tellus
• LPG – Afrigas, Butagaz, Shell Gas
Key commercial services
• Vendor managed inventory
• Fuels, lubricants and fleet management systems
(LubeAdvisor, LubeCoach, LubeAnalyst, LubeExpert,
LubeEquipment, LubeMatch)
• Waste oil and safety management
• Value improvement projects
Vivo Energy Fuelling Africa’s Future
17
Bespoke solutions,
measurable success
Contents
Mining
Our technical knowledge of mining and
associated services means that we can
actively deliver value not only through
Shell’s world-class products, but also
through a range of unique value-adding
services. We work in close partnership
with our customers to provide in-depth
technical assistance relating to fuels
and lubricants, to the optimal usage
of machinery and to deliver long-term
reductions in fuel and maintenance costs.
We are here to help our mining
customers meet each and every new
challenge with bespoke, fit-for-purpose
solutions that add real and sustainable
value at customer level.
We will:
•D
eliver value
• L ower costs
• Improve efficiency
•M
aximise customer profits
•P
rovide competitive advantage
• E nsure continuity of supply
• Set the highest HSSE standards
Our dedicated pan-African mining team
draws upon over 80 years’ experience in
the African mining sector. The combination
of their experience and commitment with
Shell’s Research & Development-focused
products, technical innovation and
mining-specific expertise has helped make
Vivo Energy the partner of choice for
a large and growing number of Africa’s
largest mining businesses.
Countries in which we operate:
Botswana, Burkina Faso, Ghana,
Guinea, Ivory Coast, Kenya, Madagascar,
Mali, Namibia and Senegal.
‹
‹
Infrastructure investment
in gold mining
Working in partnership with a major
mining customer, Vivo Energy Mali
worked on a Build Own Operate
business model for the construction
of a fuel and lubricants storage
facility at the Tabakoto gold mine
in Mali.
We delivered project design, cost
evaluation and project management
for the construction of:
• Two 1,500m³ diesel fuel
storage tanks
• One 200m³ diesel day tank
• Four 25m³ storage tanks
for bulk lubricant
• Installation of fuel pipelines
• Civil, fire-fighting and electrical
and instrumentation works
• Fuel Management System
Although construction took place
during the wet season in a challenging
location, we completed on schedule,
with no reportable safety or
environmental incidents. The quality
of our delivery meant that the ‘defect
bond’ was returned early.
Our proven ability to add value at
the customer level ensured that our
contract was extended for a further
5 years and, in 2010, we delivered an
additional 2,000m³ fuel storage tank
to the facility.
18
Vivo Energy Fuelling Africa’s Future
Vivo Energy Fuelling Africa’s Future
19
Contents
LPG
Vivo Energy is firmly established as a major
player in LPG in the African marketplace
and we have ambitious plans for growth
across the continent. We meet the needs
of both large commercial customers and
local communities, where LPG is a safer,
cleaner and more efficient alternative to
the traditional fuels used for cooking and
heating. Our LPG is stored, distributed and
delivered under three widely recognised
and trusted brands: Shell Gas in Cape
Verde, Mauritius and Uganda, Butagaz in
Morocco and Tunisia, and Afrigas in Kenya.
With multiple filling centres, distributors,
storage terminals and truck fleets, we offer
customers an efficient and professional
network ensuring secure and reliable
products and services and a consistently
competitive energy solution.
Our leading-edge gas
installations, designs
and technology provide
customers with highly
advanced, safe, reliable
and fit-for-purpose energy
solutions designed
to produce product at the
lowest energy input cost.
We are growing our business as customers
increasingly switch from biomass to LPG
as part of a wider movement towards
anti-deforestation and cleaner air. We
are also actively entering new markets.
Countries in which we operate:
Cape Verde, Kenya, Mauritius, Morocco,
Tunisia and Uganda.
Smarter stock management
keeps the gas flowing
When approached by the
Marrakech-based Essaadi Garden
and Resort Palace to tackle a
long-standing issue of frequent
propane stock-outs, the Vivo Energy
Morocco business quickly mobilised
a support team to provide an
innovative and practical solution. It
involved the creation of a telemetry
system that would bring daily
measurement of stock levels to the
operation, together with a sharper
focus on logistics and efficiency.
With the Vivo Energy team delivering
positive stock-management results
and the added benefit of reduced
operational costs, Essaadi Garden
and Resort Palace decided to renew
its supply contract for 10 years,
purchasing around 650 tonnes
of propane annually.
‹
‹
Marine
Aviation
Vivo Energy supplies fuels and lubricants to
a growing number of private and merchant
fleets, as well as naval customers, in the
marine sector.
Vitol Aviation currently supplies jet fuel
at 45 airport locations in Europe and the
United States. With the creation of Vivo
Energy, we now sell Vitol Aviation fuel at
a further 21 airport locations across Africa,
helping to create a global network.
Our Pan-African network, combined with
extensive local knowledge, has resulted
in a proven record of developing and
delivering innovative and practical solutions
for these customers. We aim to build
partnerships, rather than just business
relationships, with our marine customers,
and work hard to provide them with
personal customer service and optimised
value at all times.
We supply marine fuels as well as a
comprehensive Shell marine lubricants
portfolio including high-performance
diesel-engine cylinder oils, trunk-piston
engine oils, environmentally sensitive
lubricants and specialist greases. We also
provide a range of technical services to
help our customers achieve maximum
value from our products.
Marine bunkering operations
(fuels and Shell marine lubricants):
Cape Verde, Ivory Coast, Madagascar,
Mauritius, Morocco, Namibia and Senegal.
In addition Vivo Energy sells Shell marine
lubricants in the following countries:
Ghana, Kenya and Mozambique.
Through Vitol Aviation, we are increasing
our aviation customers across Africa.
We operate to the latest international JIG
(Joint Inspection Group) refueling standards
across our network of airports and
conduct regular inspections of airport
facilities to ensure that quality control
and safety of onsite refueling operations
and processes are adhered to rigorously.
Vivo Energy currently has aviation
operations in the following countries:
Cape Verde, Ghana, Ivory Coast, Kenya,
Mauritius, Morocco, Senegal and Uganda.
21
21 airports supplied across Africa
by Vitol Aviation.
Vivo Energy Fuelling Africa’s Future
21
‹
‹
Doing business the right way
Contents
We don’t set ourselves
demanding ethical standards out
of a sense of altruism or because
we lack ambition. We do the
right thing because it’s the best
way to succeed and grow
the business.
The standards we apply and adhere to
across Africa are the same high standards
that apply in the world’s most tightly
regulated downstream markets. We have
zero tolerance for corruption, unsafe
practices, environmental neglect or
unfair competition.
We understand that our responsibilities
extend beyond day-to-day operations
and beyond our sites. Because we are
an integral part of the communities we
serve, we will always try to act in their
best interests.
Our ultimate benchmark for success is
to be recognised as the most respected
energy business in Africa. It’s a recognition
that can only be earned by behaving and
operating in the right way in everything
that we say and do.
2,000
Vivo Energy has around 2,000
permanent employees.
22
Vivo Energy Fuelling Africa’s Future
Contents
‹
We know that our retail and commercial
customers recognise and value the
standards we set ourselves in HSSE and
social performance. We also know that the
maintenance and advancement of these
standards will play a key role in winning
new customers, building loyalty, engaging
communities, motivating our employees
and growing our business.
HSSE – First and foremost
Our commitment to achieving and maintaining the highest
international Health, Safety, Security and Environment
(HSSE) standards is at the heart of our business and is
a key differentiator for Vivo Energy in Africa. Being the
best in HSSE is not an objective that sits apart from our
overall ambitions. It is an integral and essential part of
our business plan.
‹
Our focus is on five critical areas:
1
2
Goal Zero – no harm to people or the
environment is our number one priority.
3
Process Safety – wherever we operate
– service stations, terminals, LPG filling
plants, tanks, shipping, aviation, customer
sites – we place the highest emphasis on
process safety.
4
5
Transport Safety – we invest significantly
in training, technology and the adoption
of best practice to continually improve
in this area.
Contractor Safety Management –
we require contractors and partners to
manage their HSSE policies and practices
in-line with ours.
Environmental Impact – we actively
monitor our environmental impact, act
decisively to minimise the impact of any
incidents and are transparent in our
public reporting.
We are equally diligent in reporting
incidents and identifying potential incidents.
It’s part of a company-wide culture that
extends to employees, contractors and
partners alike. Indeed, for our employees,
adherence to HSSE policy and practice
is a performance target linked directly
to their pay.
Wherever we operate in Africa, even
in the most challenging environments,
our goal is to lead by example and
set a new benchmark for world-class
HSSE policies and practices.
This commitment is fundamental, enduring
and non-negotiable. Our performance
to date has been very positive, with the
key metrics showing that we have met
or exceeded our tough goals in many
vital areas – for example, Total Recordable
Case Frequency (TRCF), where we
achieved a rate of 0.35% by the end of
2013 – an industry leading performance.
But there is always more to do.
Health
Unit of measure
Total Recordable
Occupational Illness
Frequency (TROIF)
Number of Occupational
Illnesses per million exposure
hours – staff only
2012
2013
0
0
Safety
Unit of measure
2012
2013
Fatalities
– Employees
– Contractors
Total
Number
0
0
0
0
1
1
Total Recordable Case
Frequency (TRCF)
Total Recordable Cases
per million exposure hours
0.42
0.35
Lost Time Injury Frequency
(LTIF)
Lost Time Injuries per million
exposure hours
0.31
0.25
Severe Motor Vehicle
Incident Frequency (SMVIR)
Number of Severe Motor Vehicle
Incidents per million km driven
0.0
0.14
Environment
Unit of measure
2012
2013
Green House Gas Emissions
Kilo tonnes CO2 equivalent
40
69
Quantity spilled
Tonnes
13
27
Number of spills
*
Number
Vivo Energy funded projects
Community Investment
Million US Dollars
Figures cover 13 countries in 2012 and 15 countries in 2013
*Spills greater than 100kg
2
6
2012
2013
1
1.1
Road safety, education and environment
Community Investment
Contents
‹
‹
We want to make a real and lasting difference to the
communities in which we operate. We have chosen
to focus on three key areas of community investment.
Our community investment programmes
matter to us because we employ local
people and serve local businesses and
individuals. We want to create lasting
social and economic benefits for these
communities and engage with them to
earn their respect and trust.
Education
The three themes of our community
investment programme are road safety,
education and the environment.
We are active in the development and
delivery of a wide range of educational
initiatives across the continent. Many are
aimed at children and young people,
with the objective of fostering academic
achievement, entrepreneurship and
learning. Others are focused on skills and
knowledge for life, often with an emphasis
on safety, environmental issues and health.
Road safety
Environment
Road safety is a major challenge across
Africa and particularly for businesses like
Vivo Energy, which rely on trucks and road
tankers for supply and distribution. World
Bank data indicates that 250,000 Africans
are killed on the roads every year. There
are too many accidents, fatalities and
injuries associated with road transport
in Africa and we are determined to make a
difference where we can. Our programmes
are designed to deliver a cultural shift in
attitudes to road safety across the general
population, in particular amongst
school children.
We express our commitment to
protecting the environment through
two complementary channels. Clearly,
we have a direct responsibility for the
impact that Vivo Energy makes as a
business and we work hard to develop
energy resources, products, services,
practices and policies that reduce
our impact on the environment.
Already widely recognised as an industry
leader in the promotion of road safety
initiatives and higher standards, we work
closely with local communities to provide
training, guidance, technology and, where
appropriate, funding to initiate changes
to road layout and signage.
We also have a responsibility to educate
local communities and help them
adopt behaviours that will safeguard
the environment and improve energy
efficiency and, as a consequence, promote
both a better quality of life and a
sustainable future for individuals and
businesses alike.
Road safety for
Tunisian children
Working with a local NGO and Shell
Tunisia Offshore, we’ve developed a road
safety education programme aimed at
school children. After a successful pilot
phase, the programme is being rolled out
to over 100 Tunisian schools and will reach
and educate many thousands of children
over the coming years.
In partnership with the Education Ministry
we have helped produce games, tests,
books, posters, safety vests, CDs and
films for children aged 6-12. We have
also held workshops for teachers, school
inspectors and decision makers in the
transport industry. Ultimately, we would
like our influence to help establish road
safety as a core module in the primary
school curriculum.
$1.1m
Vivo Energy spent $1.1 million
on community investment in 2013.
Safer LPG use
in Mauritius
Vivo Energy Mauritius has launched
‘Gaz Pa Ene Badinaz’ – an educational
project developed in partnership with
the Ministry of Industry, Commerce
and Consumer Protection, and the
Government Fire Services.
Our aim is to educate LPG users on safety,
health and environmental issues relating
to the use of LPG for both domestic and
automotive purposes.
We started with an integrated media
campaign to support talks and workshops
held in schools, youth and community
centres across the country. We have since
developed the programme, with support
from Non-Governmental Organisations,
to target disadvantaged and impoverished
areas. To date, more than 2,000 households
have benefited from checks on home LPG
installations and advice on its safe use. The
programme also included the training of
young technicians at College Technique
Saint Gabriel to qualify as LPG technicians.
Raising environmental
awareness in Ivory Coast
Vivo Energy has partnered Terre des Jeunes,
an NGO focused on both education and
environmental awareness, with the objective
of encouraging young Ivoirians to start
thinking and caring about the environment.
Terre des Jeunes and Vivo Energy aim to
foster an enduring appreciation of the
environment among school children, so
that future generations may look forward
to a sustainable future. We are working
with the country’s Environment Ministry,
Education Ministry and with the national
forestry body, SODEFOR.
As part of a new programme, teachers
will also be involved in the learning
process, become ambassadors for
environmental care and help accelerate
the spread of knowledge and awareness
among young people.
The initiative includes environmentalthemed drawing competitions, establishing
‘green spaces’ and gardens at schools,
and seminars on topics relating to the
importance of protecting the environment.
The programme started in 2008 and was
launched in 2002 at the Vivo Energy Institute,
an education centre in Yamoussoukro.
Ethics and Compliance in action
Contents
‹
‹
Our commitment to best practice in ethics and compliance is more
than theoretical. We live and work by that commitment every day
and have developed a clear set of ethics & compliance principles,
policies and manuals to communicate just how and why we do
business the right way.
Vivo Energy General
Business Principles
A combination of aspirational and
behavioural standards our people and
business partners are required to adhere to.
Vivo Energy Code of Conduct
Code addressing how our people should
behave and interact in day-to-day situations.
Anti-Bribery and
Corruption Manual
A detailed manual on our zero-tolerance
policies in relation to bribery and corruption.
Anti-Trust (Competition)
Law Manual
Beyond this...
• We maintain online registers of gifts and
hospitality (whether given or offered)
and conflicts of interest (whether actual
or potential) and encourage employees
to use these.
• We also keep an online competitor
events register for the recording
of attendance at events involving
competitors and membership of
trade associations.
• All staff make an annual declaration
reaffirming their commitment to
our General Business Principles and
confirming that they have no conflicts
of interest.
A detailed manual to assist employees
and contractors in their understanding
of and compliance with competition laws.
• All new Vivo Energy employees are
required to complete online training
in our Code of Conduct.
Anti-Money-Laundering
Manual
• We run periodic online training courses
on key risk areas to reinforce our
published standards and policies.
A detailed manual setting out our policies
and controls on money-laundering.
We also have a confidential whistleblowing helpline for employees,
contractors, customers and other third
parties to raise ethical concerns or
questions – they can do this either
online or by dialing a toll-free number.
We run periodic campaigns to advertise
this important facility.
Our core values are Honesty,
Integrity and Respect for people.
They underpin all the work
we do and are the foundation
of our business.
Vivo Energy Fuelling Africa’s Future
29
‹
‹
Vivo Energy people
Contents
What makes us different?
We do things differently at Vivo Energy.
Not for the sake of being different but
because our performance-driven operating
culture drives us to focus on the core
issues and to simplify processes and
procedures wherever possible. It’s a
philosophy that determines our way of
working and underpins everything we say
and do. It places demands on all of us at
Vivo Energy. It creates expectations with
our customers and business partners. It
generates opportunities for anyone with
the drive and initiative to make the most
of them.
We operate under the Shell brand –
one of the top-three most recognised
brands in Africa. Our company vision –
to create Africa’s most respected energy
business – is being achieved through:
• The high-quality of Shell products.
• Our results-oriented operating culture.
• An emphasis on local accountability and
fast decision making in the countries
where we operate.
• The highest HSSE standards.
• Our demonstrated commitment to
our core values – Honesty, Integrity
and Respect for People.
• An appetite for investment and a focus
on long-term sustainable growth.
What can you expect?
Who succeeds at Vivo Energy?
• A vibrant business environment where
your opinion is valued and the necessary
resources provided to help you produce
great results.
To succeed at Vivo Energy you need to
take part, show initiative, make decisions
and always look for ways to do things
better. It’s not enough just to follow the
job description and put in the hours.
Anyone can do that.
• High performing leaders to support you
through coaching and help you grow.
• Learning and growth opportunities.
Exciting and interesting career possibilities.
• Clear single point accountability
and responsibility for delivering
your performance goals.
• Working with people from diverse
cultures and backgrounds who add
dynamic ideas and experiences to
the mix every day.
• Competitive reward and recognition
for the contribution you make through
performance-related pay and bonuses.
• A safe and pleasant work environment.
30
Vivo Energy Fuelling Africa’s Future
We’re looking for people who think
smarter, understand our vision and the
wider commercial picture, and have an
insatiable curiosity about the business.
People who want to make a difference
and have the energy, professionalism and
drive to challenge convention, motivate
others and achieve more.
There is no ceiling to success at Vivo
Energy. If you can accept responsibility and
accountability in equal measure, you will go
as far as your ambitions and abilities take
you. We are committed to developing and
promoting local talent wherever possible
– this is a business with deep roots in
local communities and a strong desire to
strengthen and develop those roots.
“Vivo Energy is a growthdriven company that
rewards exceptional leaders
and qualified, creative,
dedicated people.”
Contents
Vivo Energy operates in 16 countries
across Africa.
‹
Botswana
Shell products have been distributed in Botswana for over a century, with
a particularly strong presence in the commercial and retail business sectors.
Today, Vivo Energy is one of Botswana’s leading marketers of gasoline, diesel,
illuminating paraffin and lubricants, supplying a wide range of these products
to various sectors of the economy and fuelling the country’s efforts to
achieve its significant potential.
Botswana – Country profile
Where we operate
16
countries
‹
Gaborone
Solutions for Motorists
The retail business in Botswana has been
operating for more than 100 years under
the Shell brand. It was the first marketer of
petroleum products in the country. Currently,
Vivo Energy Botswana is the country’s market
leader, has more service stations than any other
energy company – 82 in total – and leads the
way in customer service.
Solutions for Business
Vivo Energy Botswana offers a wide range
of unique, value-added services, including
product experts and trouble-shooting expertise,
advanced product analysis and the latest product
technology applications. The company is also
developing opportunities presented by
Botswana’s booming mining and tourism
industries and fast-growing commercial sector.
Key Facts
Permanent employees: 74
Service stations: 74
Fuels storage capacity (m ): 3,748*
3
* Fuels
storage capacity based on % ownership.
Main Products
For Motorists
• Shell Diesel Extra
• Shell Unleaded Extra
• Shell V-Power
• Shell Helix
For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Business Sectors
• Construction
• Mining
• Road Transport
Vivo Energy Botswana
Phone +267 395 3025
[email protected]
32
Vivo Energy Fuelling Africa’s Future
P. O. Box 334
Gaborone
Botswana
Contents
Vivo Energy, and Shell before it, has been present in Burkina Faso since 1955.
Having forged our reputation under the Shell brand, as Vivo Energy we are
building on this success, developing an even more dynamic and customerfocused business.
‹
Cape Verde
The Shell brand has had a presence in Cape Verde since 1919. Today, under
Vivo Energy, the company serves all market sectors – retail, commercial,
aviation and marine – with a full range of products including automotive fuels,
lubricants, aviation fuels, LPG and black fuels.
Cape Verde – Country profile
Burkina Faso – Country profile
Burkina Faso
‹
Vivo Energy Burkina Faso supplies a wide range of Shell fuels and lubricants,
and professional services, to consumers, commercial customers and industrial
clients – many of whom are in the country’s rapidly expanding mining sector.
Mindelo
Ouagadougou
Praia
Key Facts
Permanent employees: 48
Service stations: 43
Main Products
For Motorists
• Shell Gasoil
• Shell Unleaded
• Shell Helix
For Business
• Shell Gadus
• Shell Gasoil
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Solutions for Motorists
Vivo Energy Burkina Faso offers the very best
of Shell’s quality products and services to retail
customers across the country.
Vivo Energy’s Shell-branded service stations are
the face of a retail operation that has made us
a leading provider of differentiated Shell fuels
and lubricants in Burkina Faso.
Our focus on continuous improvement ensures
that our service stations are clean, efficient
and welcoming, with many offering Shell Select
Shops as well as oil change, car wash and tyre
service facilities.
Solutions for Business
Vivo Energy Burkina supplies fuel, lubricants and
technical support to business customers across
a range of industries. We offer our customers
advanced business services to help improve the
efficiency of their operations. Our products are
delivered on time, in full, and under the strictest
Helath, Safety, Security and Environment
standards, in line with those operated by the
Shell group.
Solutions for Motorists
Vivo Energy’s Shell-branded service stations are
the face of a retail operation that has made us
the leading provider of differentiated Shell fuels
and lubricants in many African countries.
Every Vivo Energy service station is run by
professional, fully trained staff and offers a
comprehensive range of Shell’s high-quality
fuels and lubricants, Shell Select Shops and
an innovative Shell Card offer.
Solutions for Business
Our commercial fuels and lubricants business
supplies key sectors such as industry,
construction, power and state services including
Cape Verde’s national power company. We also
meet the challenge of supplying aviation fuel to
the airports of the archipelago. Our strategic
position at the crossroads of major shipping
routes to South America and Europe is creating
strong and increasing demand for Shell’s
world-class marine fuels and lubricants. Our
Shell Gas operation commands a 60% share
of the LPG market in Cape Verde.
Key Facts
Permanent employees: Service stations: • Construction
• Manufacturing
• Mining
• Power
• Road Transport
Fuels storage capacity (m ): 90,797*
LPG storage capacity (tonnes): 285*
* Fuels
storage capacity based on % ownership.
Main Products
For Motorists
• Shell Gasoil Extra
• Shell Unleaded
• Shell Helix
• Shell Gas
Business Sectors
Phone +226 50 30 22 06
[email protected]
25
3
For Business
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Shell Gas
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Business Sectors
Vivo Energy Burkina Faso
73
Rond-Point des Nations Unies
P.O. Box 569
Ouagadougou 01
Burkina Faso
Vivo Energy Cape Verde
Phone +238 230 7600
businessenquires.capeverde @vivoenergy.com
Caixa Postal 4
Mindelo – S. Vicente
Cape Verde
• Aviation
• Construction
• Manufacturing
• Marine
• Power
• Road Transport
Contents
Ghana – Country profile
The Shell brand has had a strong presence in Ghana since 1928.
Today, Vivo Energy Ghana remains the supplier of choice to the
country’s retail and commercial markets, offering Shell’s superior
fuels and lubricants, and providing exciting career opportunities.
‹
Guinea
Vivo Energy Guinea has been present in Guinea since 1961. Having
forged a strong reputation under the Shell brand, as Vivo Energy we
are building on this success, developing an even more dynamic and
customer-focused business.
Guinea – Country profile
Ghana
‹
Today, Vivo Energy Guinea is well-placed to support Guinea’s economic
development, particularly in the mining and emerging industrial sectors.
Conakry
Accra
Key Facts
Permanent employees: 136
Service stations: 141
Fuels storage capacity (m ): 10,767
3
Lubricants blending
capacity (tonnes):
*
4,800*
* Fuels
storage and lubricants blending
capacity based on % ownership.
Main Products
For Motorists
• Shell Diesel
• Shell Diesel Extra
• Shell Super Extra
• Shell V-Power
• Shell Helix
Solutions for Motorists
Vivo Energy Ghana leads the country’s fuels
market and provides a customer-focused
refuelling experience through our network of
128 Shell-branded service stations across the
country. As a licensee of Shell, Vivo Energy
Ghana offers over ten thousand customers,
every day, a comprehensive retail offer, including
world-class fuels, industry-leading lubricants,
oil change services, the Shell Card and Shell
Select Shops.
Solutions for Business
Vivo Energy Ghana’s commercial business serves
leading companies in industries such as aviation,
mining, construction, manufacturing, forestry,
agriculture, power generation and road
transport. We provide these customers with
a full range of petroleum products including our
differentiated fuel economy product, Shell Diesel
Extra, as well as diesel, petrol, kerosene, residual
fuel oil, lubricants and greases.
Solutions for Motorists
The differentiated fuels, Shell Super Extra and
Shell Diesel Extra, are now available through
Vivo Energy’s retail network, comprising 60
service stations.
Every service station is run by professional, fully
trained staff and offers a comprehensive range
of Shell’s high-quality fuels and lubricants.
Solutions for Business
We offer a comprehensive range of Shell fuels,
lubricants and greases to our business customers,
as well as a wide range of value-added services
– everything from dedicated fuel and lubricants
experts and trouble-shooting expertise to
advanced product analysis and the latest product
technology applications.
Our focus on continuous improvement ensures
that our service stations are clean, efficient
and welcoming, with many offering Shell Select
Shops as well as oil change, car wash and tyre
service facilities.
Permanent employees: 71
Service stations: 78
Fuels storage capacity (m ):35,099*
3
Lubricants blending
capacity (tonnes):
2,800*
* Fuel
storage and lubricants blending
capacity based on % ownership.
Main Products
For Motorists
• Shell Diesel Extra
• Shell Super Extra
• Shell Helix
For Business
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants, greases
and professional services for
all applications.
Business Sectors
• Construction
• Manufacturing
• Marine
• Mining
• Power
Business Sectors
• Aviation
• Construction
• Manufacturing
• Marine
• Mining
• Power
• Road Transport
Key Facts
Vivo Energy Ghana
Phone +233 302 664 636
+233 302 667 671
[email protected]
Atta Mills High Street
P. O. Box 1097
Accra
Ghana
Vivo Energy Guinea
Phone +224 631 40 78 61
[email protected]
Aéroport de Gbessia
Conakry
Guinea
B P 312
Contents
Ivory Coast – Country profile
The Shell brand has been present in Ivory Coast since 1927. Vivo Energy,
and Shell before, has always maintained its presence in the country, despite
periods of unrest, delivering the fuel and lubricants products which power
the country’s motorists and industries, and providing exciting career
opportunities to many Ivorians.
‹
Kenya
The Shell brand has been in Kenya since 1900. Today, under Vivo Energy,
it is one of the country’s most sought-after fuel and lubricant brands,
operating an extensive retail network; major bulk oil storage terminals in
Nairobi and Mombasa; aviation services at Jomo Kenyatta International
Airport, Wilson Airport, Mombasa International Airport and Malindi Airport;
and a lubricants blending plant in Mombasa.
Kenya – Country profile
Ivory Coast
‹
Yamoussoukro
Nairobi
Abidjan
Mombasa
Key Facts
Permanent employees: 112
Service stations: 168
Fuels storage capacity (m ):95,831
3
Lubricants blending
capacity (tonnes):
*
6,600*
* Fuel
storage and lubricants blending
capacity based on % ownership.
Main Products
For Motorists
• Shell Diesel Extra
• Shell Super Extra
• Shell Helix
Solutions for Motorists
The Vivo Energy Ivory Coast retail network
includes 154 service stations of which 78 are
located in Abidjan with the remaining sites
spread throughout the country, giving the
company nationwide coverage.
Vivo Energy Ivory Coast is the country’s market
leader in differentiated fuels, supplying customers
with Shell Diesel Extra since 2007 and Shell
Super Extra since 2008.
Solutions for Business
Vivo Energy Ivory Coast is one of the main
players in the commercial fuels and lubricants
market. The quality of our products and services
has already convinced many companies from
various industries to do business with us. We take
pride in providing our commercial clients with
the professional, reliable and responsive service
they need to run their businesses effectively.
Vivo Energy Kenya serves all market segments
from retail to commercial customers with a full
range of products – automotive fuels, lubricants,
aviation fuels, LPG and fuel oil.
Solutions for Motorists
Vivo Energy Kenya operates 123 Shell-branded
service stations spread across the country, with
additional service stations planned for the near
future. Retail contributes more than half of the
business’s total volume.
Each service station offers the Shell Helix range
of lubricants to ensure protection of our
customers’ engines.
Solutions for Business
Vivo Energy Kenya’s businesses cover the
country’s entire industrial spectrum, supplying
fuel, lubricants and LPG to companies operating
in electricity generation, construction, agriculture,
road transport, manufacturing and aviation.
In addition to providing customers with
a wide range of Shell’s industry-leading,
technologically advanced fuels and lubricants,
our strengths include superior customer service,
technical support and compelling customer
value propositions.
For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Permanent employees: 192*
Service stations: 140
Fuels storage capacity (m ):87,625
3
LPG storage capacity
(tonnes): Lubricants blending
capacity (tonnes):
843
20,000
* Includes Vivo
Energy, and Shell
and Vivo Lubricants employees.
Main Products
For Motorists
• Shell Diesel Extra
• Shell Unleaded Extra
• Shell V-Power
• Shell Helix
• Afrigas
For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Afrigas
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Business Sectors
• Aviation
• Construction
• Manufacturing
• Marine
• Mining
• Road Transport
Key Facts
Vivo Energy Ivory Coast
Phone +225 21 75 27 27
[email protected]
15 BP 378 Abidjan 15
Rue des pétroliers
Zone Industrielle de Vridi
Abidjan
Ivory Coast
Vivo Energy Kenya
Phone +254 70 307 5555
[email protected]
Laiboni Centre
Lenana Road
Kilimani
P.O. Box 43561
00100
Nairobi
Kenya
Business Sectors
• Aviation
• Construction
• Manufacturing
• Mining
• Power
• Road Transport
Contents
Madagascar – Country profile
Shell products have been marketed in Madagascar since 2000,
following the deregulation of the oil industry. Today, Vivo Energy
Madagascar operates 53 Shell-branded service stations throughout
the country, employing 56 people.
‹
Mali
The Shell brand has been in Mali since 1934. Vivo Energy Mali enjoys
a strong brand image in the country and is well-respected for its
steadfast values and principles.
Mali – Country profile
Madagascar
‹
Antananarivo
Bamako
Key Facts
Permanent employees: 61
Service stations: 54
Fuels storage capacity (m ): 32,140
3
* Fuels
*
storage capacity based on % ownership.
Main Products
For Motorists
• Shell Gasoil
• Shell Unleaded
• Shell Helix
Vivo Energy Madagascar’s principal activity is
the import, marketing and distribution of Shell
fuels and lubricants to retail and commercial
customers, and is among the country’s key
energy providers.
With our business and support functions
continuing to work together to deliver on
customer promises, and with strong foundations
already in place, Vivo Energy Madagascar is
reinforcing its reputation as the country’s
energy supplier of choice.
For Business
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Solutions for Motorists
Our service stations have been continuously
adapted and upgraded to meet changing market
conditions and the needs and aspirations of
our customers.
Solutions for Motorists
Through our network of retail service stations,
customers are provided with a comprehensive
range of Shell fuels and lubricants.
The business continues to grow, with increasing
fuels and lubricants sales, new service stations,
and more planned for the near future. There
are also exciting growth projects lined up for
convenience retailing and Shell Card offers.
Solutions for Business
Vivo Energy Mali’s commercial business meets
the fuels and lubricants needs of customers
in both the private and public sectors, ranging
from mining, construction and manufacturing
businesses to agriculture, telecommunications
and infrastructure projects. We also supply
these customers with storage and distribution
solutions as well as technical advice.
Solutions for Business
Vivo Energy Madagascar’s customer portfolio
includes construction, manufacturing, marine,
mining, power and road transport.
Key Facts
Permanent employees: Service stations: Fuels storage capacity (m ): 5,200*
* Fuels
storage capacity based on % ownership.
Main Products
For Motorists
• Shell Gasoil
• Shell Unleaded
• Shell Helix
For Business
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Business Sectors
• Construction
• Manufacturing
• Marine
• Mining
• Power
• Road Transport
• Construction
• Manufacturing
• Mining
• Power
• Road Transport
Phone +261 20 22 227 28
customerservicemadagascar @vivoenergy.com
Batiment D3
Village des Jeux Ankorondrano
Antananarivo
Madagascar
20
3
Business Sectors
Vivo Energy Madagascar
40
Vivo Energy Mali
Phone +223 20 21 95 04
mali@ vivoenergy.com
Route de Koulikoro
Immeuble n°3293
BP 199
Bamako
Mali
Contents
Mauritius – Country profile
Vivo Energy Mauritius is the market leader in Mauritius and, through
the Shell Group, has had an active presence in the country since 1905.
Today, Vivo Energy Mauritius is proud to offer Shell’s superior differentiated
fuels and industry-leading lubricants to retail and business customers
across the country.
‹
Morocco
Vivo Energy Morocco was established in 2011. Through its previous
incarnations as Shell Morocco and, before that, the Moroccan and
Asian Oil Company, Vivo Energy Morocco has been active and growing
in Morocco since 1922. Today, it offers lubricants, storage and distribution
of fuels, and packaging and marketing of LPG.
Morocco – Country profile
Mauritius
‹
Casablanca
Rabat
Port Louis
Key Facts
Permanent employees: 121
Service stations: 44
Fuels storage capacity (m ): 53,590
3
LPG storage capacity
(tonnes):
*
2,675*
* Fuels
and LPG storage capacity
based on % ownership.
Main Products
For Motorists
• Shell FuelSave Diesel
• Shell Unleaded Extra
• Shell Helix
• Shell Gas
The company also provides LPG, autogas,
the Shell Card for fleet management solutions,
dedicated services for commercial customers,
into-plane service at the airport and bunkering
facilities for marine customers.
Solutions for Motorists
Vivo Energy Mauritius operates a countrywide
network of 43 Shell-branded retail service
stations and leads the way in both market share
and brand preference.
Solutions for Business
Vivo Energy Mauritius is committed to adding
value to our customers’ operations, whether in
transport, manufacturing, construction, power,
marine, aviation or any other industry. We offer
a comprehensive range of Shell fuels, lubricants
and LPG products to our business customers.
Solutions for Motorists
The modern, professional Service stations of
Vivo Energy Morocco are a key part of a
programme of quality control that extends
across the fuel supply chain, from the terminals
to the motorist’s fuel tank.
Beyond that, we offer a wide range of valueadded services – everything from dedicated
fuels, lubricants, and LPG experts and troubleshooting expertise to advanced product analysis
and the latest product technology applications.
Solutions for Business
Vivo Energy Morocco offers commercial
customers a flexible and adaptive service
specific to their particular needs. Our ability
to meet these needs through a co-ordinated
offer of fuels and lubricants, service delivery
and storage facilities has won the lasting loyalty
of industrial, agricultural, marine, aviation and
government clients who, in some instances,
have been with the company for over 50 years.
Beyond this, the commercial team provides
regular product testing, technical value projects,
dedicated account managers, project advice
and training.
For Business
• Shell FuelSave Diesel
• Shell Fuel Oil Plus
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Shell Gas
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Permanent employees: 594*
Service stations: 315
Fuels storage capacity (m ):197,040**
3
LPG storage capacity
(tonnes): 26,348**
Lubricants blending
capacity (tonnes):
45,000**
* Includes Vivo Energy, and Shell
and Vivo Lubricants employees.
** Fuels
storage, LPG storage and lubricants
blending capacity based on % ownership.
Main Products
For Motorists
• Shell FuelSave Diesel 50
• Shell Unleaded Extra
• Shell Helix
• Butagaz
For Business
• Shell FuelSave Diesel 50
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Butagaz
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Business Sectors
• Aviation
• Construction
• Manufacturing
• Marine
• Power
• Road Transport
Key Facts
Vivo Energy Mauritius
Phone +230 206 1234
customerservicemauritius@ vivoenergy.com
Cemetery Road
Roche Bois
Mauritius
Vivo Energy Morocco
Phone +212 5 22 972727
businessenquiries.morocco@ vivoenergy.com
Immeuble le Zenith II
Lotissement Attaoufik
Route de Nouasseur
Sidi Maarouf
Casablanca
Morocco
Business Sectors
• Aviation
• Construction
• Marine
• Power
• Road Transport
Contents
Namibia – Country profile
Shell first established a presence in Namibia in the early 1900s, before
becoming an independent marketing company in 1975. Today, Vivo Energy
Namibia supplies many of the country’s major mines, has service stations
in strategic areas, runs a nationwide depot network and is considered one
of the market’s leading suppliers.
‹
Senegal
Vivo Energy Senegal is a business whose Shell Group origins go back to
1928. The company has strong retail, commercial and industrial networks,
as well as major bulk oil storage terminals in Dakar. Today, Vivo Energy
Senegal is proud to be recognised as a significant employer in the country
and an important contributor to the national economy.
Senegal – Country profile
Namibia
‹
Dakar
Windhoek
Key Facts
Permanent employees: 68
Service stations: 44
Fuels storage capacity (m ): 6,458
3
* Fuels
*
storage capacity based on % ownership.
Main Products
For Motorists
• Shell Diesel 50
• Shell Diesel Extra
• Shell V-Power
• Shell Helix
Solutions for Motorists
Vivo Energy Namibia manages a network of
38 strategically located service stations around
the country. The retail business has shown
significant growth and will continue growing
in the medium term.
Solutions for Business
Vivo Energy is a leading supplier of Shell’s
superior oil products (including petrol, diesel,
illuminating paraffin and a wide range of
lubricants) and innovative services to key
sectors of the country’s economy.
Solutions for Motorists
Our 60 retail service stations serve 9 million
customers annually. Vivo Energy Senegal has a
highly efficient network, with service stations
working to high standards maintained by regular
team training and coaching.
A recent brand upgrade project has given our
Shell service stations enhanced services and
facilities and is an important contributor to
volume growth.
Today, we supply many of the country’s major
mines, with new prospects continuing to open
up in the uranium, gold, diamond and copper
mining industries. Power plants are increasingly
a source of opportunity for us and this is set
to continue.
In addition to Shell Diesel Extra and Shell Super
Extra, we also offer Shell’s world-class lubricants
and, in most cases, access to oil change, car wash
and tyre service facilities as well as the benefits
of Shell Select Shops.
For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Solutions for Business
Our commercial customers receive a
professional, responsive and reliable service
tailored to their business needs. Vivo Energy
Senegal meets these needs by providing a
co-ordinated range of products across Shell
lubricants, greases and fuels. We offer efficient
delivery and comprehensive storage facilities.
We serve the needs of commercial customers
in industry, transport, marine, aviation, mining,
construction and government sectors.
The easy-payment Shell Card gives customers
a simple and secure way to manage their
fuel needs.
Key Facts
Permanent employees: Service stations: • Construction
• Manufacturing
• Marine
• Mining
• Power
• Road Transport
Fuels storage capacity (m ):131,770*
Lubricants blending
capacity (tonnes):
Phone +264 61 270 11 11
businessenquiries.namibia @ vivoenergy.com
Vivo Energy Senegal
Phone +221 33 849 37 37
vivoenergy.senegal @ vivoenergy.com
7,000*
* Fuels
storage and lubricants blending
capacity based on % ownership.
Main Products
For Motorists
• Shell Diesel
• Shell Diesel Extra
• Shell Super Extra
• Shell Helix
Business Sectors
202 Tacoma Street
Suiderhof
Windhoek
Namibia
9000
76
3
For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants, greases
and professional services for
all applications.
Business Sectors
Vivo Energy Namibia
121
Route Des Hydrocarbures
Quartier Bel Air
BP 144 – CP 18524 Dakar RP
Dakar
Senegal
• Aviation
• Construction
• Manufacturing
• Marine
• Mining
• Road Transport
Contents
Tunisia – Country profile
The Shell brand has been present in Tunisia since 1922. Today, under
Vivo Energy, the business continues to be one of the country’s top
performing companies.
Vivo Energy Tunisia is active in the storage and distribution of fuel,
the marketing of lubricants under the Shell Brand, and the supply
and marketing of LPG under the Butagaz brand.
‹
Uganda
The Shell brand has been present in Uganda since 1953, with the company
steadily building up its portfolio over the years and acquiring interests in
major local fuel suppliers. Today, under Vivo Energy Uganda, retail remains
the core business, where market share in both fuels and lubricants has
steadily risen to match rising incomes within the country.
Ugamda – Country profile
Tunisia
‹
Tunis
Kampala
Key Facts
Permanent employees: 281
Service stations: 163
Fuels storage capacity (m ):123,884
3
*
LPG storage capacity
(tonnes): 6,900
Lubricants blending
capacity (tonnes):
15,000*
*
* Fuels
storage, LPG storage and lubricants
blending capacity based on % ownership.
Main Products
For Motorists
• Butagaz
• Shell FuelSave Unleaded
• Shell FuelSave Gasoil
• Shell Helix
For Business
• Shell FuelSave Diesel
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Butagaz
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
At Vivo Energy Tunisia, we are aware of the
expectations placed upon us as one of Tunisia’s
highest-profile companies, and strive at all times
to be a responsible corporate citizen. In line
with this, we are renowned for championing
and setting standards for safety in sales and
distribution operations.
Solutions for Motorists
Vivo Energy Tunisia operates nationwide with
a retail network of 161 service stations offering
a wide range of Shell’s world-class fuels and
lubricants. Our service stations serve around
150,000 customers per day, making us one of
the largest suppliers of fuels and lubricants in
the country.
These service stations have been continuously
adapted and upgraded to meet changing market
conditions, as well as the needs and aspirations
of our customers. Many offer Shell Select Shops,
as well as car wash, oil change, tyre service
facilities and a quick service restaurant
co-branding concept.
Solutions for Business
We are rigorous in ensuring the quality and
adherence to technical specifications of all
our products. In addition, we work closely
with our customers to make sure that all
onsite equipment is regularly maintained and
safely operated.
Solutions for Motorists
We operate 115 Service stations distributed
across Uganda and continue to be the country’s
leading fuels and lubricants supplier, leading the
way with Shell’s high-quality differentiated
products and a wide retail network. We also
add value through convenience retail stores,
a superior Shell Card offer and exemplary
customer service.
Our B2B customers are from the agriculture
and transport sectors as well as diverse
industries, offshore & onshore exploration
and infrastructure projects. Our services include
regular product testing, technical value projects,
training, technical advice and dedicated
account managers.
Solutions for Business
Vivo Energy is the market leader in the B2B
segment in Uganda. This market leadership
position has been underpinned by strong
and proven performance in supply of quality
products, delivered on time and in full, excellent
customer service and professional staff.
Vivo Energy Uganda is the supplier of choice
for many of the major businesses in the
manufacturing and construction sectors,
and is the sole lubricants supplier to all of the
country’s thermal power generation plants.
Permanent employees: Service stations: Phone +216 71 341 555
contact.tunisie@ vivoenergy.com
24-26 Place du 14 Janvier 2011
1001 Tunis RP
Tunisia
120
Fuels storage capacity (m ): 8,485*
3
LPG storage capacity (tonnes): 118*
* Fuels
and LPG storage capacity
based on % ownership.
Main Products
For Motorists
• Shell FuelSave Diesel
• Shell FuelSave Unleaded
• Shell Gas
• Shell V-Power
• Shell Helix
Business Sectors
Vivo Energy Tunisia
111
For Business
• Shell FuelSave Diesel
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Shell Gas
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.
Business Sectors
• Construction
• Power
• Road Transport
Key Facts
Vivo Energy Uganda
Phone +256 312 210010
+256 414 339499
customerservice.c @vivoenergy.com
7th Street Industrial Area
Plot 9, 11
P.O. Box 7082
Kampala
Uganda
• Aviation
• Construction
• Manufacturing
• Power
• Road Transport
Contents
‹
‹
Playing
our part
Africa is changing faster and more
profoundly than ever before. These
changes are driven by growth, by
social, political and demographic
factors, and by a collective ambition
to realise the talents and abilities
of an extraordinary continent and
its people.
Vivo Energy is privileged to be playing
a part in fuelling that growth.
We are here in Africa for the long
term. We will continue investing in
infrastructure, technology and people.
We will stand by our vision –
To create Africa’s most respected
energy business.
We will always work with and for
local people and communities to
share the rewards of our success.
We will stay true to our values
– honesty, integrity and respect
for people and the environment.
By doing business the right way, we
will succeed, grow and see our vision
become a reality of which we can
be truly proud.
Other Vivo Energy offices
For the addresses of our operating offices, go to pages 33 to 47.
Vivo Energy Holding BV
Teleportboulevard 140
1043 EJ Amsterdam
The Netherlands
+31 20 681 0111
Vivo Energy Africa Services
Casablanca Nearshore Park
Shore 14 –
1100 Bd Al Qods –
Quartier Sidi Maârouf
20270 Casablanca
Morocco
Vivo Energy Mozambique LDA
Avenida do Eduardo Mondlane
No. 1116
Maputo
Mozambique
+258 21345 500
+212 5 22 43 75 00
Vivo Energy South Africa
Shell Media City
10 Rua Vasco da Gama
Foreshore
Cape Town
8001
South Africa
Vivo Energy South Africa
3rd Floor Illovo Muse
198 Oxford Road
Illovo
Johannesburg
2196
South Africa
Vivo Energy UK
Services Limited
Warwick House
25-27 Buckingham Palace Road
London
SW1W 0PP
United Kingdom
+27 21409 1055
+27 11 510 0520
+44 1234 904026
www.vivoenergy.com
Text: connorcommunications.co.uk
Design: Playgroup.com
‹
www.vivoenergy.com
‹ Contents
‹
© 2014 Vivo Energy
Contents
‹