Setting .ME up
Presented by:
Vuksan Rajkovic
at
2nd International Conference for ccTLD Registries and
Registrars, Bled, Slovenia
About .ME
• ccTLD for the country of Montenegro
• Operated by doMEn, d.o.o – a partnership of Me-Net,
Afilias, and GoDaddy
– Me-Net is a local company
– Afilias provides world class registry services and broad access to register
domains through registrars
– GoDaddy is world’s largest registrar
• Open second level registrations for the general public
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– Great personalized address for personal names such as Kathleen.me,
Johnsmith.me
– Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me
– Great for social networking e.g. Youdate.ME, Missouri.ME
What is .ME?
• .ME is about You!
• A new domain just for you.
• A brand-new domain where you can express your
individuality
• A unique way to personalize your brand.
• A whole new domain where you can simply be .ME –
and really, truly you.
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Setting .ME up
• May 1st
-Free transition from cg.yu to co.me
• Co.Me, Net.Me, Org.Me, Priv.Me, Its.Me,
-Third-level domains – available for the
registrants from Montenegro, only
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Setting .ME up
•
May 6th - May 20th General Sunrise
– May 20th - June 6th Quiet Period
• Validation of Sunrise Domains
• Auction of multiple applications received
•
June 6th - June 26th General Landrush
– June 26th - July 17th Quiet Period
• Auction of multiple applications received
• 2,700 Domains --> >2.2 Mill. USD Revenue
•
July 17th 2008 .ME goes LIVE
– No restrictions
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Premium names
• Due to popularity, the list of Premium Names
has been held back by the Registry
• These names are not available for open
registration.
• The Registry releases these premium domain
names through auctions:
– Moniker
– Sedo
– Name Jet
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Premium names auctions
Domain
Price
Date
TRAFFIC New York
Date.Me
$70,000.00
Sep.08
NameJet
Teach.Me
$20,100.00
Jun.09
TRAFFIC New York
Ask.Me
$20,000.00
Sep.08
TRAFFIC New York
Buy.Me
$17,500.00
Sep.08
TRAFFIC New York
Loan.Me
$15,000.00
Sep.08
TRAFFIC New York
Marry.Me
$12,000.00
Sep.08
Sedo
Rock.Me
$12,000.00
Mar.09
NameJet
Invite.Me
$12,000.00
Jun.09
Sedo
Pay.Me
$11,501.00
Mar.09
Sedo
Test.Me
$11,100.00
Mar.09
Publish.Me
$11,100.00
Jun.09
Domain Fest LA
Alert.Me
$11,000.00
Jan.09
NameJet
Trust.Me
$10,799.00
Jun.09
Sedo
Bet.Me
$10,099.00
Mar.09
Sedo
Join.Me
$10,099.00
Mar.09
Sedo
Pick.Me
$10,099.00
Mar.09
TRAFFIC New York
Show.Me
$10,000.00
Sep.08
Contact.Me
$10,000.00
Jan.09
Book.Me
Print.Me
$9,900.00
$9,100.00
Mar.09
Mar.09
NameJet
Domain Fest LA
Sedo
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Sedo
Premium Names Development
Programe
• We work with creative people, successful
companies, communities, regarding their
business proposals for the development of
.ME premium domain names.
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.ME Success
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•
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•
Until date - 115 accredited registrars
115 registrars from 28 different countries worldwide
10 more registrars in the pipeline
Nearly all top 30 ICANN accredited registrars are also
.ME accredited and operational
• In just over 2 weeks after “go live” we had already
registered more than 100,000 Domains
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.ME Growth Track
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Registrar market share
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Registrant market share
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Individuals vs. organizations
59% of almost 270,000 domains are organizations and 41% individuals
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.ME in numbers
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•
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Almost 79% of domains are active web sites
More then 611 .ME domains in top 1 million Alexa
6 web sites are in top 10.000 Alexa domains
More then 13.3 million .ME pages indexed by Google
Popular .ME web sites
1. Business-marketing messages
– MyEducation.ME - contest.myeducation.me
– USAT.ME – USA Today shortening service
– Amuze.ME
– Despicable.ME – new Universal Studios movie
– WP.ME – shortening service for WordPress
2. Personal
– BlogDoctor.ME
– SoWeb.ME
3. Social networks
– YouDate.ME
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– Missouri.ME