LTCi
MARKETING CREDITS
PROGRAM
Headline
For National Long-Term Care Network Producers
Enhanced Marketing Credits
The LTCi Marketing Credits program has been enhanced exclusively
for National Long-Term Care Network producers beginning
June 1, 2015.
Get in the Game
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All it takes is three placed LTCi apps. Once your third app is placed, you begin earning marketing credits that can be used to build
your LTCi business. Continue racking up credits until the game ends on December 31, 2015. How many credits can you earn?
That’s totally up to you.
HOW TO SCORE M ARK E T ING CREDITS
You’ll begin earning enhanced marketing credits on LTCi
apps placed after June 1, 2015. Here’s what you can earn:
HOW TO USE M ARK E T ING CREDITS
Marketing credits are intended to help you make more LTCi
sales. Use them to:
> 1% of ANBP beginning with your 3rd placed app
> Purchase LTCi leads from any vendor
> 1.5% of ANBP beginning with your 5th placed app
> Pay postage for mailings that educate prospective clients
about LTCi
> 2% of ANBP beginning with your 10th placed app
> Pay to place radio and newspaper ads
LE T ’S RUN T HE PL AY
When your third app is placed after June 1, 2015, you start
accumulating marketing credits. For example:
App 3 – $2,200 premium x 1% = 22.00 marketing credits
App 4 – $1,958 premium x 1% = 19.58 marketing credits
> Offset the cost of earning your CLTC designation
> Offset the cost of conducting an LTCi seminar
You can start using your credits anytime. Just remember
credits must be redeemed by March 31, 2016.
App 5 – $2,685 premium x 1.5% = 40.27 marketing credits
App 6 – $3,200 premium x 1.5% = 48.00 marketing credits
App 7 – $2,010 premium x 1.5% = 30.15 marketing credits
We make a great team!
App 8 – $2,475 premium x 1.5% = 37.13 marketing credits
App 9 – $2,725 premium x 1.5% = 40.87 marketing credits
App 10 – $3,640 premium x 2% = 72.80 marketing credits
In this example, you’d earn 310.80 marketing credits. Each
marketing credit is equal to $1. So, that would give you
$310.80 to spend to help educate prospective clients and
build your LTCi business.
25462
For producer use only. Not for use with the general public.
Program is subject to change.