ADA Executive Education and Maastricht School of Management Joint Certificate Corporate Program Strategic Management: Designing Strategy that works! Course Instructor: Mr. Dafir Kramer Adjunct Faculty, Maastricht School of Management Date and Time: May 2-­‐4, 2013, 10:00-­‐14:00 Deadline for Application: April 18, 2013 Ms. Nigar Huseynova, Corporate Programs Coordinator Tel: (+994 12) 437 3235, Ext. 137 Fax: (+994 12) 437 3236/ www.ada.edu.az 11 Ahmadbey Aghaoglu Street, Baku, Azerbaijan, AZ1008 Course Overview: Organizations increasingly operate in challenging business environments, facing increasing global and local competitive pressure, forces of technological innovation and disciplining forces of financial markets. In emerging economies, added complications are in macro-­‐economic reforms, affecting market-­‐ and competitive structures, the financial sector as well as the role of Government. Coping with these forces requires a balanced approach in strategic positioning, with primary choices concerning product range, markets, price setting as well as organization design following strategy. In this intensive interactive 3-­‐day course, the process of strategic analysis and strategy formulation is carefully examined, with special attention to the perspective of (growing) organizations and start-­‐ups in emerging economies. The course centers on the following questions: • How can the concept of strategy help you as a manager or entrepreneur? • How can you find your way in the “jungle” of strategic models and theories that contemporary management literature has to offer? • How can you understand your organization’s strategy and its strategic challenges? • How do you define vision, mission and organizational purpose for your organization? • How do you apply the models and frameworks to your own organizational challenges? • How do you define a strategy that works for your organization? Who should apply: The course is specifically designed for professionals who want to learn more about strategic concepts and tools, and who want to use these tools in order to define a sound strategy for their own organization. All applicants must have sufficient knowledge of the course language – English and at least three years of relevant working experience is recommended to take full advantage of what the course has to offer. Even though no specific background is required, the course is most useful for: • Senior level managers, operating in general management positions in enterprises from either the private or public sector • High-­‐potential mid-­‐career managers, moving into senior level positions • Aspiring entrepreneurs • Established entrepreneurs who want to professionalize their businesses • Consultants, lecturers and academics who want to upgrade their theoretical framework in the field of strategy as well as receive suggestions on how the concepts work in reality Ms. Nigar Huseynova, Corporate Programs Coordinator Tel: (+994 12) 437 3235, Ext. 137 Fax: (+994 12) 437 3236/ www.ada.edu.az 11 Ahmadbey Aghaoglu Street, Baku, Azerbaijan, AZ1008 Learning Objectives: This 3-­‐day program emphasizes the analytical toolset required for strategy formulation and the application of this toolset in order for you to design a strategic plan for your own organization. The program has the following learning objectives: • To update participants with the analytical concepts and tools in the field of strategy formulation including the latest developments • To enhance the professional skills of participants in this field • To stimulate critical thinking by the sharing of real life experiences amongst participants and between participants and the trainer • To enhance the participant’s broader managerial skills, ultimately leading to increased personal effectiveness Instructor’s Biography: Mr. Dafir Kramer Mr. Dafir Kramer is member of the Adjunct Faculty of the Maastricht School of Management. His main interest lies in bringing strategy into real life action and in bringing real life action into strategic perspective. He has worked for different organizations as consultant, coach, facilitator and teacher. Dafir received his MSc degree from the Erasmus University in Rotterdam, where he specialized in both Strategic Management and Change Management. He also attended MBA at McGill University in Montreal. Immediately after finishing university in 1998, he started teaching strategy. Since then he has designed and taught strategy programs for several Business Schools and in many different companies. Dafir has worked for the Dutch Ministry of Foreign Affairs and has been involved in training and advisory services to many Dutch diplomats working abroad. Apart from his passion for teaching, Dafir has worked his entire career as an entrepreneur in various businesses and as a business consultant, specialized in strategy and change management. Dafir has had many assignment for organizations both in the commercial and the public sector on issues concerning, strategy, organization and change. He coached (senior) managers, led strategic discussions, and facilitated organizational change programs. As such he gained extensive experience, not only on the field of strategy formulation, but also on implementing strategic initiatives. Program Fee: 970 AZN The program fee includes program tuition, course notebook and all other written materials, any assessments required for the course, breakfast/lunch and tea breaks. Ms. Nigar Huseynova, Corporate Programs Coordinator Tel: (+994 12) 437 3235, Ext. 137 Fax: (+994 12) 437 3236/ www.ada.edu.az 11 Ahmadbey Aghaoglu Street, Baku, Azerbaijan, AZ1008 About the Maastricht School of Management The Maastricht School of Management (MSM) is a leading international management school, engaged on a global scale in management training, corporate and institutional development, and research. Celebrating her 60th year anniversary in 2012, the school has been operating at the intersection of capacity building, sustainable economic development and institutional reforms. The school operates independently, as a Foundation, administered by an international Governing Board comprised of representatives from industry, government and the academic world. MSM’s mission is to contribute to the sustainable economic development in a global competitive environment, through the development of managerial potential for the private and public sector as well as civil society. The school has an extensive track record in management development, research and capacity building, working in more than 60 countries and catering to the needs of varied target groups. MSM’s core activities include: • Management training through a range of degree and non-­‐degree programs in the Netherlands and, through partnerships, at various outreach locations. Currently, on a permanent basis, approx. 30 degree programs are offered worldwide, including different MBA programs and 17 executive-­‐training programs are offered at MSM premises in Maastricht and outreach locations. Tailor-­‐made executive management training programs in various management disciplines are conducted for a variety of clients from the corporate and public sector. • Technical assistance and advisory services for public agencies, corporations, educational institutions, and NGOs in a variety of topics including institutional capacity building, quality assurance and accreditation, project (cycle) management, corporate social responsibility, water management and value chain development. • Research in the fields of value chains & partnerships, high performance organizations and entrepreneurship & innovation. The empirical focus of MSM’s research is on agricultural, tourism, educational and health industries in emerging economies and developing countries. As a key player in the global education area, MSM is one of the few management schools that systematically merge education, consulting and research. Theoretical insights in management and organizational theory are combined with experiential knowledge of how such theory plays out in practice, generated through our consultancy work and research. Thanks to its worldwide network, MSM has access to numerous professionals and organizations contributing to its services. Ms. Nigar Huseynova, Corporate Programs Coordinator Tel: (+994 12) 437 3235, Ext. 137 Fax: (+994 12) 437 3236/ www.ada.edu.az 11 Ahmadbey Aghaoglu Street, Baku, Azerbaijan, AZ1008 Agenda Day 1 Thursday, May 2, 2013 •
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09:15 – 09:30 Registration 09:30 – 10:00 Continental Breakfast “Pitches” of first strategic challenges by participants (throughout the first two course days) – Round 1 Introduction to Strategy ü Understanding (your) strategy ü Defining organizational purpose (Vision & mission) ü Defining strategic positioning and competitive advantage ü Understanding the sources of your organization’s success Introducing case assignment – to work on in groups Day 2 Friday, May 3, 2013 09:15 – 09:30 09:30 – 10:00 •
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Registration Continental Breakfast “Pitches” of first strategic challenges by participants (throughout the first two course days) – Round 2 Elaboration: Strategic concepts and tools to develop a proper business plan ü Making a proper strategic analysis ü Defining consequent Strategic Issues & Options ü Building a plan (defining goals, objectives and targets) Further work on case assignment – group work Day 3 Saturday, May 4, 2013 09:15 – 09:30 09:30 – 10:00 •
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Registration Continental Breakfast Making your plan work: Building a proper business model Identifying success factors for implementation Planning for action: implementation and change Presentation of case assignment – group work -­‐ with consulting round Ms. Nigar Huseynova, Corporate Programs Coordinator Tel: (+994 12) 437 3235, Ext. 137 Fax: (+994 12) 437 3236/ www.ada.edu.az 11 Ahmadbey Aghaoglu Street, Baku, Azerbaijan, AZ1008