Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
A full immersion live wedding event experience, utilizing unique venues, hospitality
partners, local wedding professionals, and other local businesses.
This unique, interactive luxury event will attract engaged couples, bridal parties, destination
wedding planners and industry media to Saratoga Springs from throughout New York and New
England; specifically, the NYC metro area, CT, MA, NJ and neighboring areas.
Our reputable and high end venues attract more serious-minded couples with on average a
higher wedding budget. This benefits our exhibitors by enabling them to more efficiently market
their company through a full immersion experience creating a more personal LIVE approach
and in a less crowded, chaotic environment.
This live event kicks off on Friday with fun, nightlife activities in downtown Saratoga, Saturday
morning begins with an interactive expo at the Saratoga Springs City Center, an afternoon of
tours of iconic Saratoga venues, museums & galleries (throughout the city and beyond) with live
wedding vignettes within each venue and wrapping up the day with a “What’s Hot” Reception
Saturday night. Event will end at the Gazette Bridal Show at the Hall of Springs and The Gideon
Putnam on Sunday afternoon. This type of atmosphere contributes to a higher rate of postshow bookings. The ROI will last long after the event due to the on-site coverage from industry
media, travel writers, local writers, and bloggers.
Advertising/Marketing
Tie The Knot in Toga will be marketed to thousands throughout the Northeast. Our target
market is wedding/bridal decision makers and media within a 3 ½ hour drive distance to
Saratoga Springs. Advertising includes, but is not limited to; radio, print, digital & social. In
addition to targeted advertising, our event will also be featured on TheKnot.com &
WeddingWire.com. We will also be present, promoting our event at The Wedding Salon at the
Metropolitan Pavilion in NYC where over 2000 bridal customers are expected on Nov. 14.
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
SPONSORSHIP OPPORTUNITES
There are a number of sponsorship opportunities available; these opportunities provide an
invaluable chance to increase your presence, building brand awareness in the luxury wedding
market.
Presenting Sponsor – 1 Available $15,000 or $20,000 with $5,000 in product
As the presenting sponsor, you will be featured in all advertising material and editorial coverage.
In addition, you will benefit from a strong presence at the live interactive event as well as our
website, and onsite signage.
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Brand Association, listed as the Presenting Sponsor in all print, online social media ads,
& step & repeat signage.
Web logo banner on homepage of www.tietheknotintoga.com
Logo with link to website on Show Webpage
Large Logo in all newspaper/online ads, social media, poster, flyers and banner.
Full Page Ad published in Magazine distributed to all participants.
Weekly personalized Social Media Blasts promoting the live event.
List of registrants with full contact information.
Premium promotional space for weekend.
Materials placed in swag bag.
Required booth visit for attendees to win prizes.
Platinum Sponsor – $10,000 or $15,000 with $5,000 product
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Listed as a Platinum Sponsor in all print, online social media ads.
Large Logo in all newspaper/online ads, social media, poster, flyers and banner.
Logo with link to website on Event Webpage
Full Page Ad published in Magazine distributed to all participants.
Weekly personalized Social Media Blasts promoting the live event.
List of registrants with full contact information.
Prime promotional space for weekend.
Materials placed in swag bag.
Required booth visit for attendees to win prizes.
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
Gold Sponsor – $5,000
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Listed as Gold Sponsor in all print, online social media ads.
Medium Logo in all newspaper/online ads, social media, poster, flyers and banner.
Logo with link to website on Event Webpage
Half Page Ad published in Magazine distributed to all participants.
Weekly personalized Social Media Blasts promoting the live event.
List of registrants with full contact information.
Promotional space for weekend.
Required booth visit for attendees to win prizes.
Silver Sponsor – $1,500
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Listed as Silver Sponsor in all print, online social media ads.
Medium Logo in all print/online ads, social media, poster, flyers and banner.
Quarter Page Ad published in Magazine distributed to all participants.
Logo with link to website on Event Webpage
Weekly personalized Social Media Blasts promoting the live event.
Promotional space for weekend.
Required booth visit for attendees to win prizes.
Bronze Sponsor – $1,000
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Listed as Bronze Sponsor in all print, online social media ads.
Small Logo in all print/online ads, social media, poster, flyers and banner.
Business card ad in Magazine distributed throughout to all participants.
Logo with link to website on Event Webpage
Weekly Social Media Blasts promoting the live event.
Promotional space at What’s Hot Reception
Required booth visit for attendees to win prizes.
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
Vignette Participant Sponsor – $500 per or $750 for two - vendor/company
15% discount for current Saratoga Convention & Tourism Bureau members.
Vignette Participants will include; Caterer, Décor, Entertainment, Floral, Hair/Makeup, Officiant , Photo/Video,
Planner, Stationer, Transportation, etc.)
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Given exclusive space within one of our live, interactive vignette’s to showcase your
talents to our captive audience.
Listed as Vignette Sponsor in all print, online social media ads.
Listed in all print/online ads, social media, poster, flyers and banner.
Listed in Magazine distributed throughout to all participants.
Weekly Social Media Blasts promoting the live event.
Promotional space Saturday evening at What’s Hot Reception from 6-9PM
Vignette Venues include:
o Hall of Springs
o National Museum of Dance
o Saratoga National Golf Club
o Salt & Char
o The Lodge
o The Mansion Inn
o Universal Preservation Hall (2 available, 1 upstairs & 1 down)
Swag Bag Sponsor – 1 Available $2,000
One of the most effective ways of making your brand stand out at the show is by sponsoring the
Swag Bag; the Swag Bag is distributed to every visitor at the show.
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Logo on one side of the Swag Bag
Logo with link to website on Show Webpage
*Please note that one side of the bag will feature Tie The Knot in Toga logo along with our Presenting Sponsor.
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
Fashion/pop-up boutique – 6 Available $200
Local Product Alley – 10 Available $200
Expand your exposure by providing a here today, gone tomorrow fashion/pop-up boutique for
couples to see it here, and buy it here. Pop-up shop space will be at the City Center Saturday
evening 6:00PM-9:00PM during the What’s Hot Reception.
Entertainment at What’s Hot Party
Two Available – One Band, One DJ - $750 each or $1000 for two.
Sponsoring entertainment at the What’s Hot Party offers a fantastic opportunity to increase your
presence at the event and build your brand awareness. In addition, you will be heavily featured
in our advertising campaign in the run up to this live interactive event.
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
Friday, January 27
Arrive/Stay overnight at one of Saratoga's finest hotels. Enjoy the safe, walkable and awardwinning downtown.
Exclusive kick off event at the Visitor Center for out-of-town guests!
The event features hors d'oeuvres and drinks, a 'passport' for the downtown bars & restaurants
w/drink & food specials, a 10% discount card to participating establishments, live music from DJ
Trumastr, swag bags with the official program/magazine.
Saturday, January 28
10:00 AM – 11:30 AM: Coffee and breakfast at The Saratoga Springs City Center, featuring
local & regional wedding industry professionals—guest celebrity industry speaker as well as
local wedding planners.
Noon – 4:00 PM: Shuttles will bring groups to featured wedding venues around Saratoga.
The Venues: Hall of Springs, National Museum of Dance, Saratoga National Golf Club, Salt &
Char, The Lodge, The Mansion Inn and Universal Preservation Hall
At each venue, you will witness a variety of creative wedding vignettes along with samples of
food and drink tastings. Each vignette includes a Florist, Music Entertainment, Wedding
Planner, Photo/Video, Decorator, Caterer, etc. There will be a couple’s choice contest in which
guests will vote on their favorite team and a prize granted to the winners!
6:00 PM – 9:00 PM: Evening “What’s Hot” Reception at The Saratoga Springs City Center
including local consumable fashion pop-up boutiques, free drink tastings and heavy hors
d'oeuvres from local caterers, live music entertainment from a band and DJ Trumastr!
Sunday, January 29
Noon– 4:00 PM- The Gazette Wedding Show at The Hall of Springs & The Gideon Putnam
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
For more information on sponsorship opportunities or vendor registration contact:
Tonya Pellegrini
[email protected]
518-928-5808
For general information contact:
Kayla Kreis
[email protected]
518-584-1531 (x108)
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)
Tie the Knot in ‘Toga
Destination Wedding Weekend Event
January 27-29, 2017
TietheKnotinToga.com
Name__________________________________ Company __________________________________
Email __________________________________________Phone _____________________________
Sponsorship Level __________________________
If you are signing up to become a Vignette Participant, what is your Category ____________________
What is your preferred Venue_______________________ 2nd Option __________________________
Total $ _______________________
Mail Check ___________ Pay by Credit Card _____________ Call to Pay: 518-584-1531
Card Type______________________ Card #______________________________________________
Expiration Date ___________ Name on Card______________________________________________
Mailing Address:
Pay to: SCTB, Saratoga Convention & Tourism Bureau
60 Railroad Place, Suite 301, Saratoga Springs NY
Please e-mail digital high resolution (300 DPI) files of your logo to [email protected]
www.tietheknotintoga.com
Tonya Pellegrini - [email protected] - 518-928-5808
Kayla Kreis - [email protected] - 518-584-1531 (x108)