10+ Tips For Optimizing
Your Summit Experience
Neil Perry
Executive Search
Strategy Source LLC
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Optimizing Your Summit
• Survey of past brand marketer attendees
• Personal Experience
• 34 Summits
• Seller input
• Things my wife told me
Homework
one:one meetings
Get Prepared
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Be organized
Pack light
Note taking tip
Review photographs
Down time
Practice your pitch
Your ten minutes…
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Be memorable
Lose the marketing “speak”
Listen carefully
WHAT MAKES YOU UNIQUE/DIFFERENT
Tchochkies
Tchochkies
Tchochkies
Tchochkies
Leave Behinds / Sell Sheets
Following up
Connect on LinkedIn ASAP
Limit the “pleasantries”, get to the follow-up
Remind them of your Unique Selling Proposition
Email should go out the week after
• Tuesday, Wednesday
• What else can you share about your company…
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The Head Shot
O.K., so this is nice…
Video / Slideshare
All-Star Rating
All-Star Rating Components
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Industry and location
A current position with description
Two or more positions
Education
At least 3 skills
Profile photo
At least 50 connections
A summary
Questions or Comments?
Neil Perry
Strategy Source LLC
[email protected]