Gain the Customer Service Advantage with Agile Order-cycle Processes Audience CFO Head of Sales Head of Customer Service Highlights Faster Order-to-Cash cycle with centralized order orchestration across OSS/BSS silos Communications Service Providers (CSPs) are faced with declining voice revenues; hyper-competition from increasing number of IP network based providers and customer demand for integrated telephony, mobile, TV and internet services. While “Triple play” or “Quadruple play” offerings have become the norm, CSPs are experiencing increasing customer churn and revenue-leakage arising from errors and delays in order management across order-capture and order-provisioning. The following figures outline the key factors that limit the pursuit of streamlined and integrated order orchestration processes and how next-generation services can be delivered effectively with Business Process Management (BPM). Key Drivers of Order-cycle Complexity Higher customer satisfaction with timely, faster and accurate provisioning Higher ARPU with decrease in revenue leakage due to lower order-fallout and abandonment rates Figure 1. Order-cycle processes have become more complex due to increased competitive pressures, loss of customer control and outmoded OSS/BSS infrastructure. G a i n the C ustome r Se r vice A dv a ntage w i th A gi le O r de r -cycle P r ocesses Oracle Business Process Gain the Customer Service Advantage with Business Process Management Management Jump-start process standardization and optimization with prebuilt process models based on industry best practices Document and modify business processes quickly and drive process changes through easily configurable business rules Automatically generate reports and documentation Figure 2. BPM can reduce revenue loss and customer churn by streamlining order-cycle processes across customer-interaction channels, lines of businesses, services and service bundles. Conclusion Moving to next generation services creates an opportunity to differentiate through timely and accurate provisioning of converged services. Hence CSPs need to harmonize order-cycle processes, across traditional OSS/BSS ‘silos’ and multiple business units, to deliver true on the promise of being the “one-stop” destination for end-to-end communication needs for businesses and consumers alike. Oracle Business Process Management helps CSPs to unify order management and drive agility across the end-to-end order-cycle to gain a customer service advantage. CONTACT US To find out more about gaining the customer service advantage with agile order-cycle processes, please visit oracle.com/goto/bpmbusiness. Copyright © 2011, 2012 Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark licensed through X/Open Company, Ltd. 0112
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