Step 1: Breakdown the question
Who?
Type?
Define
`
How might we dramatically reduce waste by transforming our relationship with food?
How
much?
Incentives?
Triggers?
Campaign?
From:
grocery
store?
Restaurant?
Home?
Step 2: Define the points where wastage can
occur
Restaurants
Farm
Store
People
Step 3: What do we need to know?- Farm
Farm
How much food is
wasted at the farm?
Perishes
before it can
be sold?
Overestimate
demand?
How much food is
wasted from the farm
to the store?
Food too
“ugly” to be
sold?
Donated or
eaten?
What
happens to
nonperished
unsold
Garbage?
food?
What happens to food that
has gone bad?
Step 3: What do we need to know?- Store
Perishes before
people can buy it?
Store
How much food is not bought
and wasted?
What happens to food that
has gone bad?
Overestimate
demand?
What happens to “good”
leftover food?
Donated?
How is “good”
defined? Expiration
dates?
Do they throw out
actual “good” food
because they need to
restock?
Garbage?
Step 3: What do we need to know?- Restaurant
Restaurants
How much food is
bought but not
served?
How much food
is left at the
table?
Are portion sizes
too big?
Is there not a
culture of doggy
bagging?
Type of food
doesn’t taste good
next day?
Are there
certain types of
food that are
wasted more
than others?
Do different types of
restaurants have varying
levels of waste? (e.g.
family style vs. individual
plates)
Is it inconvenient to
take away food?
(e.g. carrying it
around for the rest
of the night)
Donated?
What happens
to leftovers?
Garbage?
Step 3- What do we need to know? -People
Food perishes before
eaten?
People
How much food is
bought but not
eaten?
Cooked too
much food?
Overestimated
demand?
No culture of
keeping
leftovers?
Type of food
doesn’t taste good
next day?
Are certain types of people
bigger wasters than
others?(e.g. children, rich)
Didn’t like the
food.
Donated?
What
happens
to nonperished
food?
Garbage?
Do relationships with
food vary by culture?
By types of people?
Next Steps: Ideation
Define
Are there
lessons/methods from
other people we can
try?
…transforming our relationship with food?
Incentives?
Triggers?
Campaign?
What has already
been tried?
Has it worked?
No! – Why
not?
What hasn’t
been tried
yet?
Yes! -Can we
replicated it in
other settings?