Quick PredictSM
Fast, cost-effective modeling results from a revolutionary segmentation system
How can I use compiled files to effectively target best prospects without
incurring expensive modeling charges? What can I do to quickly identify
customers ripe for cross-selling opportunities? How can I use existing
attitudinal and transactional information to make my customer data
actionable for larger-scale communication efforts?
Q u i c k
P r e d i c t
Experian’s Quick PredictSM process allows
●
Use your own customer data to
you to incorporate your customer
identify households likely to
information into a cost-effective
purchase your product or service
segmentation solution that gives you
●
results and insight in a fraction of the
time, and at a fraction of the cost of
within your customer database
●
traditional custom modeling techniques.
Quick Predict combines Experian’s
Uncover cross-selling opportunities
Supplement customer-retention
programs
●
Enhance market research efforts
MOSAIC® neighborhood classification
technique with a proprietary,
household-level segmentation driver
Acquire new customers by
broadening your prospect universe
that uses a number of key demographic
The Quick Predict segmentation system
characteristics. The result is a powerful,
helps identify a new universe of
accurate and innovative analytical
prospects. Quick Predict assigns
technique that quickly and efficiently
“propensity codes” to each record on
predicts household behavior.
Experian's INSOURCESM Database of
Since the Quick Predict process is
more than 110 million living units —
completely automated, your costs are
predicting the likelihood of each
lower and you can leap from intuitive
household on the file to perform in
selects to list segmentation much faster
specific ways. Additionally, since Quick
and easier than ever before. In fact, in
Predict calculates propensities at the
most cases the Quick Predict process can
household level rather than by ZIP
be executed within a week.
code, block group or other geographic
means, predictability is more granular
With Quick Predict, you can:
●
Use compiled files to target consumers
based on lifestyle propensities and
gain access to an expanded universe
of consumer names
and accurate than that of other
segmentation systems.
Additionally, you can refine your efforts
need another service that your business
and more accurately predict behavior
offers. Not only do you increase lifetime
by using customer data to create
value of your customers, but by better
custom propensities based on your own
anticipating their needs, you are more
objectives. Quick Predict will match
likely to keep them.
your file to the INSOURCE Database to
determine households within the Quick
Predict cells that behave like your target
customers. You can use this insight to
select prospect names from the
INSOURCE Database that have the
greatest likelihood of responding to
your specific offer.
Uncover cross-selling opportunities
and enhance retention
Quick Predict also helps you maximize
cross-sell and up-sell efforts while
retaining customers and encouraging
loyalty.
Enhance or supplement market
research efforts
You can even use Quick Predict to
better understand how survey
information taken from a sample of
your customer base is likely to be
represented universally. By collecting
information from a small sample of your
customer base, Quick Predict can create
propensities that you can use to easily
predict how the rest of the United
States will likely respond — a fast and
easy way to quickly understand your
entire marketing universe.
Use your own customer purchase
information to create propensities for
each product that your company offers.
Then, use those propensities to identify
For more information on Quick Predict,
contact your local Experian sales
consumers on your entire customer file
representative or call
who are likely to purchase a new or
888 446 3611, ext. 6144.
different product or who are likely to
955 American Lane
Schaumburg, IL 60173
888 446 3611, ext. 6144
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