Agent
Update
"Desires"
and "Goals"
"Beliefs" or
"Knowledge" or
"Information"
See
Information Layer
Decision
Stakeholders
Act
Environment
Service Provider
Maximize profit and
market share
and "Goals"
Desires""
Beliefs: Increased profit: High customer satisfaction, increased
efficiency, largest market share, cost/secondary services must be in
line w/competitors, accessibility to majority
Knowledge: Fuel/vehicle/overhead costs affect cost to provide
"Information"
"Knowledge" or
Beliefs" or "
service, GDP/interest rates/inflation/public opinion affect consumer
desire to use service, the # and severity of regulations affect operating
costs/capabilities
Decision
Update
Update
Info: Fuel cost, cost/capability of vehicles, GDP, overhead cost,
interest rates, regulations, current/past use of service, inflation, time to
implement new service, public opinion, customer satisfaction, labor cost,
NPV, current research, media coverage
See
An Analysis of Profit Cycles In the Airline Industry,
2004-12-00
Helen Hong Jiang and R. John Hansman
Act
See
Act
Modify
Service
Manufacturer
Maximize profit and
market share
Beliefs: Increased profit: High customer satisfaction, increased
and "Goals"
Desires""
efficiency, largest market share, cost/secondary services must be in
line w/competitors, accessibility to majority
Knowledge: Overhead/material/labor costs & taxes increase cost to
"Information"
"Knowledge" or
Beliefs" or "
manufacture vehicle, GDP/interest rates/inflation/public opinion affect
customer desire to buy vehicles, the # and severity of regulations affect
operating costs/capabilities, time to design/build vehicle affects cost
Decision
Update
Info: Overhead cost, materials cost, labor cost, regulations, GDP,
interest rates, time to design/build new vehicle, service provider &
customer satisfaction, public opinion, inflation, taxes, NPV, current
research, media coverage
See
See
Act
Update
Act
Modify
Vehicle
Insurance Company
Maximize profit and
market share
Beliefs: Increased regulations increase safety, increased profit: high
and "Goals"
Desires""
customer satisfaction, largest market share, cost/secondary services
must be in line w/competitors.
Knowledge: Cost factors: Overhead/labor costs, taxes increase,
"Information"
"Knowledge" or
Beliefs" or "
accident/injury/fatality rates, medical costs, vehicle/infrastructure repair
& replacement cost.
Decision
Update
Info: Overhead cost, labor cost, regulations, GDP, interest rates,
customer satisfaction, inflation, taxes, NPV, accident/injury/fatality rates,
medical costs, vehicle/infrastructure repair & replacement cost
See
See
Act
Update
Act
Modify
Coverage/rates
Regulatory Agency
Maximize safety, security,
matching of network with
preferred behavior
Beliefs: A better NTS is safe and secure from congestion and
and "Goals"
Desires""
Decision
"Information"
"Knowledge" or
Beliefs" or "
Update
Info: Vehicle/infrastructure capabilities, disruption readiness,
stakeholder compliance, fatality/injury/accident rate, local and global
politics, threat levels, homeland security, public perception
See
See
Act
Update
fatality/injury, advancing technology is key to reducing disruption and
environmental effect, disruptions propagation through the NTS
should be minimized. Stakeholders that do not comply w/regulations
should be punished.High threat levels require more regulations.
Knowledge: Disruptions that resulted in congestion or
fatalities/injuries provide agency guidelines to set rules and regulations.
Public perception/politics/threat levels/security also provide direction for
regulations.
Act
Modify
Rules
Infrastructure Provider
Maximize capacity &
minimize delay
Beliefs: Want to operate at or below max traffic flow w/o congestion.
and "Goals"
Desires""
A robust infrastructure is less vulnerable to delays.
Knowledge: GDP/ taxes/ demand affect cost to provide infrastructure,
"Information"
"Knowledge" or
Beliefs" or "
weather/technology/time to implement limits providers ability to provide
customer wants, weather/human factors/season/demand/robustness/
frequency of use affect congestion
Decision
Update
Update
Info: GDP, taxes, public opinion, weather, human factors, season,
demand, technology, congestion, time to implement new infrastructure,
robustness*, policies, frequency of use
See
Refererence: The Hidden value of Air Transportation
Infrastructure, 2003-06-13
Bruno Miller and John-Paul Clarke
Act
See
Act
Modify
Infrastructure
Media
Collect/convey info &
other unknown goals
Beliefs: Increase profit or funding to run media operation. Larger
and "Goals"
Desires""
market share increases profit.
"Information"
"Knowledge" or
Beliefs" or "
Knowledge: Available data must be transformed into useful/
Decision
Update
interesting Information for public consumption
Info: Relevant information, data availability, rate of publicity, demand
of data, overhead cost, labor cost, public opinion, NTS data, GDP,
Interest rates
See
See
Act
Update
Act
Modify
Service
Research Agencies
Provide firm foundation for
transportation development
Beliefs: More advanced research helps: the economy, the environment,
and "Goals"
Desires""
society. Research agencies should work closely with industry.
Advanced research should be practical
Knowledge: Government policies control research budgets, higher
"Information"
"Knowledge" or
Beliefs" or "
GDP results in industry with more money for research, current problems
must be addressed, future regulations need to be met, current
capabilities must be improved
Decision
Update
Info: Government policies, GDP, current capabilities, current problems,
Act
See
Update
future regulations, time to develop new solutions/capabilities
See
Act
Modify
Research