COURSE STRUCTURE
The Department of Mass Communication which is giving a Professional Course in
Master in Journalism & Mass Communication follows CBCS Programme Subjects with
Practical.
The whole Semester will have 88 Credits (61 credits for Theory and 27 credits for
practical)
FIRST SEMESTER (22 Credits) CORE COURSES only
Sl.
No
Course code
Name of Course
Type of
course
Credit
distribution
L T P
FIRST SEMESTER (22 Credits) CORE COURSES only
CC
3 1 0
1. MJMC/1/CC/01 Introduction to Journalism &
Total
credit
s
Marks
(scaled)
4
100
Mass Communication
2.
3.
MJMC/1/CC/02
MJMC/1/CC/03
Communication theories
Communication for
Development
CC
CC
4
4
1
1
0
0
5
4
100
100
4.
5.
MJMC/1/CC/04
MJMC/1/CC/05
Writing for Print Media
Photojournalism
CC
CC
3
0
1
2
0
2
4
5
100
100

Practical Paper = MJMC/1/CC/05 - Photojournalism
SECOND SEMESTER (22 Credits)
(Hard- Core course = 10 Credits; Soft Core course = 8 Credits; Open elective = 4 credit)
Credit
Sl. Course code
Type of
Total Marks
Name of Course
distribution credi
No
course
(scaled)
L T P
ts
SECOND SEMESTER (22 Credits)
(Hard- Core course = 10 Credits; Soft Core course = 8 Credits; Open elective = 4 credit)
6.
7.
8.
MJMC/2/CC/06
MJMC/2/CC/07
MJMC/2/CC/08
Advertising
Science Communication
Curriculum Stipulated
Study Tour (CSST)
9.
MJMC/2/SC/09 A
OR
MJMC/2/SC/09 B
MJMC/2/SC/10 A
OR
MJMC/2/SC/10 B
MJMC/2/OE/11
Writing for Electronic
Media
OR
Media Culture & Society
Advertising Practical
OR
Science Reporting Practical
Visual Communication
MJMC/2/OE/12
Media Campaign Planning
10
.
11
.
12
.

CC
CC
CC
3
3
0
1
1
0
0
0
2
4
4
2
100
100
100
SC
4
0
0
4
SC
0
2
2
4
OE
2
0
0
2
100
OE
2
0
0
2
100
100
100
Practical Paper = MJMC/2/CC/08 - Curriculum Stipulated Study Tour (CSST)
MJMC/2/CC/10 - Advertising Practical OR
Science Reporting Practical
THIRD SEMESTER (22 Credits)
(Hard- Core course = 10 Credits; Soft Core course = 8 Credits; Open elective = 4 credit)
Sl.
No
Course code
Name of Course
Type of
course
Credit
distribution
L
T
Total
credits
Marks
(scaled)
P
THIRD SEMESTER (22 Credits)
(Hard- Core course = 10 Credits; Soft Core course = 8 Credits; Open elective = 4 credit)
13
.
14
.
15
.
16
.
17
.
18
.
MJMC/3/CC/13
Communication Research
CC
4
1
0
5
100
MJMC/3/CC/14
Media Laws and Ethics
CC
4
1
0
5
100
MJMC/3/SC/15A
OR
MJMC/3/SC/15B
MJMC/3/SC/16A
OR
MJMC3/SC/16B
MJMC/3/OE/17
Film Studies
OR
Media management
Video Studio Production
OR
Radio Production
Public Relations
SC
4
0
0
4
100
SC
0
2
2
4
100
OE
2
0
0
2
100
MJMC/3/OE/18
Environmental Journalism
OE
2
0
0
2
100

Practical Paper = MJMC/3/CC/16 - Video Studio Production
OR Radio Production
FOURTH SEMESTER (22 Credits)
(Hard- Core course = 14 Credits and Project Work = 8 credits)
Sl.
No
Course code
Name of Course
Type of
course
Credit
distribution
L
T P
Total
credits
Marks
(scaled)
FOURTH SEMESTER (22 Credits)
(Hard- Core course = 14 Credits and Project Work = 8 credits)
19.
MJMC/4/CC/19
New Media
CC
4
1
0
5
100
20.
MJMC/4/CC/20
International Communication
CC
4
1
0
5
100
21.
MJMC/4/CC/21
Dissertation
CC
0
2
2
4
100
22.
MJMC/4/CC/22
Internship
CC
0
0
2
Electronic Field Production
TOTAL

8
100
88
2200
6
Practical Paper = MJMC/4/CC/21 Dissertation
MJMC/4/CC/22 Internship and Electronic Field production
FIRST SEMESTER
Paper Code
Paper Name
Credit
Distribution
: MJMC/1/CC/01
: Introduction to Journalism & Mass Communication
Total Credits
Internal marks
(Continuous Assessment)
Semester
Exam
Total Marks
L
3
T
1
P
0
L+T+P
04
C1
20
C2
20
C3
60
C1+C2+C3
100
Objective:
The Objective of the course is to make the students aware of origin and growth of Journalism in India
and to provide the students in depth knowledge of press and other Media.
Unit-1: Introduction to Communication
1.
2.
3.
4.
Definition and characteristics of communication
Types and levels of communication
Elements of communication and barriers to communication
Models of communication- Aristotle’s Rhetoric, Shannon and Weaver’s
(mathematical) model, Lasswell’s model, Osgood and Schramm’s (circular) model
5.
Mass Communication – origin and development –meaning and characteristics
Unit-2: Introduction to Journalism
1.
2.
3.
4.
5.
Concept, nature and scope of journalism
Origin and growth of journalism in India
Introduction to print media
Introduction to electronic media
New concepts in journalism- advocacy, media campaign, parachute, Investigative, citizen
journalism
Unit-3: Mass Media
1.
2.
3.
4.
5.
Mass media- History and development
Forms, characteristics and functions of mass media
Media convergence
Media divergence
Media content determinants
Unit-4: Traditional Media and New Media
1.
2.
3.
4.
Traditional folk media- kinds, characteristics and advantages.
Puppetry – kinds & functions
Meaning and concepts of new media
ICT- information, communication and technology
5.
Multimedia and its impact
Suggested Readings:
1.
Bagan, Stanley J., Introduction to Mass Communication, Mayfield Publishing Company,
(1999).
2. Emery E. et al., Introduction to Mass Communication, HarperCollinsCollege, (1994).
3. Hartley, Peter, Interpersonal Communication, Routledge, (1999).
4. Hartley, Peter, Group Communication, Routledge, (1997).
5. Kamath, MV, Handbook of Journalism and Mass Communication`
6. Krishnamurthy, Nadig, Indian Journalism
7. McQuail, Denis, Mass Communication (Four volume set), Sage Publications, (2006).
8. Parmar, Shyam, Traditional Folk Media in India.
9. Pavlik, John, Convergent Media
10. Rangaswamy and Parthasarthi, Journalism in India
Paper Code : MJMC/1/CC/02
Paper Name : Communication Theories
Credit
Distribution
L
T
P
4
1
0
Total Credits
L+T+P
05
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to provide students an understanding of the different
theories of communication and their characteristics.
Unit-1:
Normative Theory
1. Characteristics, functions and limitations of mass media
2. Normative
TheoriesLibertarian,
Authoritarian,
Responsibility
3. Development-Democratic-Participant
4. Magic Bullet Theory
5. Limited Effects Theory
Unit-2:
Selection Theories
1. Uses and Gratifications Theory
2. Social Learning Theory
3. Dependency Theory
Socialistic,
Social
4. Cultivation Theory
5. Critical analysis of McLuhan’s Theories
Unit-3:
Theories
1.
2.
3.
4.
5.
Unit-4:
Spiral of Silence
Agenda Setting Theory
Media as determinants of Popular culture
Political economic determinants of Media
Mass communication effects across cultures
Communication approach
1.
2.
3.
4.
5.
Mass media – society interface in terms of culture, politics and society
Psychoanalysis approach
Semiotics approach
Marxist media approach
Feminist approach
Suggested Readings:
1. Baran, Stanley J. & Davis, Dennis K., Mass Communication Theory: Foundations,
Ferment, and Future. Thomson Wadsworth. (2006).
2. Cobley, Paul, The Communication Theory Reader, Routledge, London and New York
(1996)
3. DeFleur, Melvin L. & Ball-Rokeach, Sandra J., Theories of Mass Communication.
Longman. (1982).
4. Fiske, John, Introduction to Mass Communication, Routledge, New York, 1997
5. Inglis, Fred, Media Theory- An Introduction,Blackswell, Oxford(UK) & Cambridge
(USA), (1996)
6. Media, Message and Language’, McLuhan et al. USA, 1980.
7. Melkote, Srinivas R. and Rao, Sandhya, (edited), Critical Issues in CommunicationLooking Inward for Answer, Sage Publications (2001)
8. Philipsen, Gerry & Albrecht, Terrance L., Developing Communication Theories. Suny
Press. (1997).
9. Severin, Werner Joseph & Tankard, James W., Communication Theories: Origins,
Methods, and Uses in the Mass Media. Longman. (1997).
10. Sitaram, K. S. , Communication and Culture: A World View, MacGraw Hill, New York,
1999
11. Wood, J.T., Communication Theories in Action. Wadsworth Publishing Co., (1997).
Paper Code : MJMC/1/CC/03
Paper Name : Communication for Development
Credit
Distribution
L
T
P
3
1
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to provide an understanding of the concept of development
and the different paradigms of development and the role of communication in development.
Unit 1: Development: Concept and Approaches
1. Development – meaning and scope
2. India’s Concept of Development
3. Gap between Developed and Developing societies
4. Characteristics of Developing Societies
5. Models of development: Daniel Lerner’s modernization model of development, Everett
Roger’s Diffusion of Innovation model, Wilbur Schramm’s magic multiplier
Unit 2: Development Communication: Theory and Practice
1. Development communication- meaning, definition
2. Role of Media in Development Communication
3. Development communication projects in India- Satellite Instructional Television
Experiment(SITE), Kheda communications project (KCP), Jhabua Development
Communications Project
4. Barriers to social change
5. Social Marketing of Family Planning
Unit 3: Information and Communication Technologies for development (ICT4D)
1. ICT and Health
2. ICT and Women Empowerment
3. ICT and Education
4. ICT and Governance
5. ICT and Environment
Unit 4: Alternative Perspectives of Development
1. Development support communication
2. Participatory Rural Appraisal(PRA)
3. Community media
4. Development journalism
5. Role of NGO’s in development
Suggested Readings:
1. Baran, Stanley J. & Davis, Dennis K., Mass Communication Theory- Foundations,
Ferment and Future,Cengage Learning,2008.
2.
3.
4.
5.
6.
Dua M. R. et.al, Media & Development, HarAnand Publications.(1994).
Kraft, M.E.&Vig, N.J., Technology and Politics,Duke University Press,1988.
Lerner, Daniel, Passing of the Traditional Society,Macmillan Pub,1958.
Mc Chesney, Robert,Media and Global Capitalism, Cassell, 1997.
Melkote, Srinivas R. &Steeves, H. Leslie, Communication for Development in the Third
World,Sage Publications,2001.
7. Narula, Uma, Development Communication, HarAnand Publications. (2002).
8. ArvindSinghal and Everett Rogers, India’s Communication revolution,Sage
Publicatins,2001.
9. Rogers, Everett, Diffusion of Innovations,Illionis Free Press,1962.
10. Tehrarian,Majid, Communication and Society, UNESCO,2007.
11. White, S.A., Participatory Communication Working for Change and Development, Sage
Publications.(1994).
12. Ranganath, H.K, Using Folk Entertainment to Promote National Development,
UNESCO, 1980.
13. Schramm, Wilbur:Mass Media and National Development, Stanford University
Press,1964.
Paper Code : MJMC/1/CC/04
Paper Name : Writing for Print media
Credit
Distribution
L
T
P
3
1
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:The objective of this course is to develop the skill and aptitude of reporting and writing
and to familiarize the students with the structure of newsroom and its functioning.
Unit-1: News, variables of news production and getting it right
1. Defining news, determinants & elements of news
2. Journalism – definition, journalist and its role
3. News language, News sources, News value, Inverted Pyramid Style, Types of news
4. Fundamentals of good writing -Revise & rewrite, checklist for avoiding poor writing.
5. Writing and reporting news, articles on hands experience
UNIT-2: Specialized Reporting
1. Reporter - Functions & responsibilities of a reporter, Do & Don’ts of a reporter
2. Dealing with a feature story – Importance, different types, tips of writing.
3. Investigative and crime reporting
4. Interpretative journalism, Political, Science, Sports, Business, Parliamentary reporting
5. Development reporting.
Unit-3: Editing.
1. Editing – principles of editing, layout and design, headlines.
2. Book review
3. Defining and explaining the background, accuracy and credibility issues, time and
timeliness
4. Reporting speeches, writing stories on coming events and tying the elements together.
5. News Organization: Newspaper, Editorial management, Functions of Editor, News
Editor, Sub Editor
UNIT-4: Using data and field experiences
1. Using data and other graphical inputs
2. Analysis of various news stories
3. Information technology and print media – desktop publishing and internet journalism.
4. Writing for Radio, TV news. Visiting News production houses
5. Reporting actual events (political, social, crime, sports, entertainment, disaster, labor and
industry, science and technology, religion, defense, Page 3, investigative stories.)
Suggested Readings:
1.
2.
3.
4.
5.
Bernstein, Theodore M., The Careful Writer, Atheneum, Free Press, 1998
Capon, Rene J.AP, Guide to News Writing, Thomson/Peterson's, 2005.
Curtis Macdougall. Macmillian, Interpretative Reporting’.(7th Edn)., NY. 1977.
George A. Hough, News Writing, Kaniska Publishers,
Gupta VS, Handbook of reporting & Coomunication Skills, Concept Publishing
Company, New Delhi 2003.
6. Kamath, M.V. , Professional Journalism, Vikas Publishing house, 2009
7. Keeble, Richard, Newspapers Handbook’ (3rd ed.). Routledge, London.2001.
8. MacDougall, C.D., Interpretative Reporting
9. Mencher, Melvin, News Reporting and Writing’.(9th ed).. McGraw Hill, NY. 2003.
10. Metzler, Creative interviewing’. Prentice Hall, 1979.
11. Reporting for the Print media’. (2nd ed) .Fedler, Fred. Harcout, Bruce Jovanovich
Inc.,NY. 1979.
12. Susan Pape& Sue Featherstone, Newspaper Journalism, Sage Publications
Paper Code : MJMC/1/CC/05
Paper Name : Photojournalism (Practical)
Credit
Distribution
L
T
P
0
2
3
Objective:
Total Credits
L+T+P
05
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
100
C1+C2+C3
100
The objective of this course is to help the student to communicate effectively using
pictures.
Unit I. Preparation of Record by taking photographs on the below list of genre
1. Visual grammar
2. Shot sizes
3. Landscape photography
4. Wildlife photography
5. Flora photography
6. Fauna photography
7. Portrait photography
8. Still life photography
9. Street photography
10. News photograph
11. Photo essay
12. Silhouette
13. Multiple exposures
14. B Setting photograph
15. Macro Photography
16. Lighting set up
17. Experimenting lens
18. Experimenting filters
19. Photo editing software
20. Writing caption
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members - Course coordinator, Head of department and one expert.
SECOND SEMESTER
Paper Code : MJMC/2/CC/06
Paper Name : Advertising
Credit
Distribution
L
T
P
3
1
0
Objective:
Total
Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
The objective of the course is to facilitate and understanding of the concept, methods and
strategies for advertising and students for a career in advertising as well as in public relations in
corporate, public and private sector.
Unit- 1:Advertising
1. Evolution and history of advertising
2. Status of Advertising industry in the World and in India
3. Advertising, Definition, Nature and scope
4. Advertising and society
5. Economic, Social, Cultural, Psychological and Ethical aspects of Advertising
Unit- 2:Basics of Advertising
1. Principles of advertising
2. Advertising as a component of integrated marketing communications,
3. Advertising agency – Structure, organization and functions
4. Advertising and Propaganda, Publicity and PR
5. Types of advertising
Unit-3:Basics of copywriting
1. Language and grammar of advertising and ad copy
2. Copywriting – copy format, elements, appeals, visuals and other creative elements
3. Techniques of print ad. Production
4. Audiovisual commercials – procedure and techniques
5. Advertising media – Print, Radio, TV, Outdoor & Direct Mail order: characteristics, cost
and effectiveness
Unit-4:Media Planning
1. Brand Positioning
2. Reach, Frequency, GRPs
3. Advertising Campaign: Planning and the need for research.
4. Principles of event management
5. Advertising Research
Suggested Readings:
1. Batra, Rajeev, Myers, J.G. & Aaker, D.A., Advertising Management, Prentice-Hall, New
Delhi
2. Cappo, Joe, The Future of Advertising: New Media, New Clients, New Consumers in the
Post-Television Age, McGraw-Hill. (2003)
3. Chunawala and Sethia, Foundation of Advertising Theory and Practice, Himalaya
Publishing House, Bombay
4. Dutka, Solomom, Dagmar: Defining Advertising Goals for Measured Advertising
Results, NTC Business Books. (1995).
5. Hackley, Chris, Advertising and Promotion: Communicating Brands, Sage Publications.
(2005).
6. Hotchkiss G. B., An Outline of Advertising
7. Kleppner, Otto, Advertising Procedure,
8. Sandage, C. L, & Frydusger, V, Advertising Theory and Practice, DB Tar aparavala Sons
& Co. Pvt. Ltd, Bombay.
9. Sutherland, Max, Advertising and the Mind of the Consumer: What Works, What Doesn’t
and Why, Allen and Unwin. (2009).
10. Tungate, Mark, Adland: A Global History of Advertising, Kogan Page. (2007).
Paper Code : MJMC/2/CC/07
Paper Name : Science Communication
Credit
Distribution
L
T
P
3
1
0
Total
Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The Objective of the course is to familiarize the students with the techniques for specialized
reporting of science, environment and health-related issues.
Unit-1
Introduction to Science Communication
1. Science communication- characteristics
2. Media use for science communication
3. Status of science communication in India- important science publications
popular reading- Issues like Gm crops, big dams and others.
4. Media coverage of science- print- radio- television and new media
5. Promotional campaigns of science communication
Unit-2
Writing for Science Communication
1.
2.
3.
4.
5.
Unit-3
Writing science for media- print
Radio, television
New media
News, features, columns, interviews, documentaries
Advertisements, slogans, jingles, short films.
Environmental Issues
1. Global warming, Kyoto Protocol, Rio Earth Summit, Montreal Meet, Copenhagen
Declaration
2. Major campaigns and environmental movements in India- Chipko, Appiko,
Narmada Bachao Andolan and others.
for
3. Green Mizoram
4. Role of media in environmental issues
5. Media research on environmental subjects
Unit-4 Health Communication
1. Health literacy- major health issues in India- AIDS, cancer, family
polio, swine flu, bird flu, malaria, TB, No tobacco etc
2.
3.
4.
5.
planning,
News writing techniques of public health-related issues
Ethics of reporting health issues in the media
Research on media coverage of health issues in Indian media
Health communication strategies
Suggested Readings:
1. Bauer, Martin W. & Bucchi, Massimiano, Journalism, Science and Society: Science
Communication between News and Public Relations, Routledge. (2007).
2. Bucchi, Massimiano, Handbook of Public Communication of Science and Technology, Routledge.
(2008).
3. Carison, Rachel, Silent Spring, Houghton Mifflin, 1962
4. Corcoran, Nova, Working on Health Communication, Sage Publications. (2010).
5. Friedman, Sharon M. et al., Communicating Uncertainty: Media Coverage of New and
Controversial Science, Lawrence Erlbaum Associates (1999).
6. Parrott, Roxanne, Talking About Health: Why Communication Matters (Communication in the
Public Interest), Wiley Blackwell, 2009.
7. Snyder, Peter J., Mayes, Linda C. & Spencer, Dennis, Science and the Media: Delgado's Brave
Bulls and the Ethics of Scientific Disclosure, Academic Press, 2008.
8. Vilanilam, J. V. , Science Communication and Development, Sage Publication, 1992
9. Williams, Diana, Writing Skills in Practice: A Practical Guide for Health Professionals, Jessica
Kingsley Publisher, 2002.
10. Wilson, Anthony, Handbook of Science Communication, Taylor and Francis. (1998).
Paper Code : MJMC/2/CC/08
Paper Name : Curriculum Stipulated Study Tour (CSST)
Credit
Distribution
L
T
P
0
0
2
Objective:
Total Credits
L+T+P
02
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
100
C1+C2+C3
100
The objective of the CSST is to expose students to course based field experiences such as visiting
media houses, newspaper production houses, video production houses, film festivals, seminars,
conferences, media festivals etc.
Evaluation:
Tour Report – 60
Viva – 40
Total 100
The above mentioned evaluation will be conducted by departmental committee consisting of 3
members – Faculties in charge of Tour, Head of department and another faculty member.
Paper Code : MJMC/2/SC/09 A
Paper Name : Writing for Electronic Media
Credit
Distribution
L
T
P
4
0
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:The objective of this course is to make the students understand the art of effective communication
and to train them in writing scripts for different media platforms. Upon completion of this course,
students should have the ability to acquire, develop and convey ideas in scripts for film and electronic
media, recognize different media formats and their uses, adapt messages across media and meet
deadlines.
Unit-1: Effective Writing & Mechanics of Media Writing
1.
2.
3.
4.
5.
Basic principles of good writing
Major Elements in writing- Style, Tone, Narrative Arc, Plot.
Variety of media type and script formats
Elements of video- Movement, camera shot sizes and angles,
Elements of Audio- Human Voice, sound effects, Music, Silence.
Unit-2: Writing for Radio
1.
2.
3.
4.
5.
Formats of radio scripts
News
Features
Writing for the Talent
Roles and Responsibilities of a Radio Producer
Unit-3: TV Script
1.
2.
3.
4.
TV scripts- types- format
TV news
Features- documentaries- interview stories
Entertainment writing- non scripted/semi scripted- reality shows,
game shows, talk shows, sports.
5. Teasers & promos
Unit-4: Writing for New Media
1. Writing guidelines for new media
2. Online news writing : structure and characteristics
3. Writing for Blogs
4. Technical writing
5. Principles and methods
Suggested Reading:
1.
2.
Evans, Harold, News Headlines, Holt, Rinehart and Winston; 1St Edition edition, 1974
Gunning, Robert C, New Guide to More Effective Writing in Business and Industry, Industrial
Education Institute. 1963.
3. Hohenberg, John, The Professional Journalist: A Guide to the Practices and Principles of the
News Media, Holt Rinehart & Winston; 5 Sub edition (January 1983)
4. Kamath, M. V., Professional Journalism, Vikas Pub. House, 1980
5. MacDougal, Curtis D & Reid, Robert D., Interpretative Reporting, Macmillan Pub Co; 9 Sub
edition (February 1987)
6. Wavell, Stuart, The Art of Radio, Ceylon Broadcasting Corporation, 1969.
7. Willis, Edgar E & D'Arienzo, Camille., Writing scripts for Television, Radio and film, Harcourt,
1992
8. Smethurst, William, How to Write for Television: A Guide to Writing and Selling Successful TV
Scripts, How To Books Ltd; 6th Revised edition edition (28 Aug 2009)
9. Wolsely, R.E., Journalism in Modern India, Asia Publishing House, 1964
10. Baehr, Craig, & Schaller, Bob, Writing for the Internet: A Guide to Real Communication in
Virtual Space, Greenwood publishing Group, 2010
11. Mencher, Melvin, Basic News Writing, Brown Publishers, Iowa, 1989
12. Sudarshan, K.N., Electronic Media, Indian Publishers Distributors, 1998
Paper Code : MJMC/2/SC/9 B
Paper Name : Media, Culture & Society
Credit
Distribution
L
T
P
4
0
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of the course is to examine the role played by the mass media in the society. This
course will also discuss the effects of mass media on individuals, society and culture.
Unit 1:
1.
2.
3.
4.
5.
Unit 2.
1.
2.
3.
4.
5.
Understanding the Media Culture and Society
Introduction to Mass Media, nature and scope
Functions of mass media
Media in the context of Indian society
Media Technology and society
Social Media Culture
Mass Media Effects
Media Consumerism
Passive and Active Audience
Mass Media and Children
Violence and Media
Mass Media and youth Culture
Unit 3: Women and Mass Media
1.
2.
3.
4.
5.
Women and Film
Women and Magazine
Women and Print media
Women and Television
Women and Radio
Unit 4. Media and Popular Culture
1.
2.
3.
4.
5.
Popular culture- meaning and definition
Popular culture and Music
Film and Popular Culture
Popular culture and Novel
Celebrity Fan Culture , Brand Name
Suggested Readings:
1. Hodkinson,Paul, “Media, Culture and Society: An Introduction”, Sage Publications,2010.
2. Ross,Karen, “Women,Politics,Media: uneasy relations in comparative perspective”,Hampton
Press,2002.
3. Thornham,Sue, “ Women,feminisim and Media”,Edinburgh University Press,2007.
4. Morley,Dave, “Television, Audiences and Culture Studies”,Routledge,1992.
5. Laughey,Dan, “ Music and Youth Culture”, Endinburgh University Press,2006.
6. Gentile,Doughlas A., “Media Violence and Children: A Complete Guide for Parents and
Professionals”,Greenwood Publishing Group,2003.
7. Osgerby,Bill, “Youth Media”,Taylor &Francis,2004.
8. Berger,Arthur Asa, “Media and Society: A Critical Perspective”, Rowman &Littlefield
Publishers,2007.
Paper Code : MJMC/2/SC/10
Paper Name : Advertising Practical
Credit
Distribution
L
T
P
0
2
2
Total Credits
L+T+P
04
C1
NIL
C2
NIL
Semester
Exam
C3
100
Total Marks
C1+C2+C3
100
Objectives:
The objective of this course is to train the students to have a practical knowledge and on
hands experiences in advertising.
(A) Preparation of Record by doing the following exercise – 60 Marks
1. Market survey of a consumer product
2. Preparing the content, creating the story board for a media advertisement
3. Collection and shooting of video resources
4. Narration and music composition exercises
5. Timing and delivery of various media formats of same production
6. Preparing a print advertisement for a new product incorporating basic elements
7. Preparing a television advertisement for a new product incorporating basic elements.
8. Preparing a radio advertisement for a new product incorporating basic elements.
9. Preparing a print advertisement using Photoshop
10. Analysis of advertisements in various publications (Space, types of ads in various
publications)
(B) Viva Voce - 40 Marks
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members - Course coordinator, Head of department and one expert.
Suggested Readings:
1. Chunawala and Sethia, Foundation of Advertising Theory and Practice, Himalaya
Publishing House, Bombay
2. Hackley, Chris, Advertising and Promotion: Communicating Brands, Sage Publications.
(2005).
3. Hotchkiss G. B., An Outline of Advertising
4. Kleppner, Otto, Advertising Procedure,
5. Sandage, C. L, & Frydusger, V, Advertising Theory and Practice, DB Tar aparavala Sons
& Co. Pvt. Ltd, Bombay.
Paper Code : MJMC/2/SC/11
Paper Name : Science Reporting Practical
Credit
Distribution
L
T
P
0
2
2
Total Credits
L+T+P
04
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
60
C1+C2+C3
100
Objective:
The Objective of the course is to familiarize the students with the techniques and on hands
experience for specialized reporting of science, environment and health-related issues.
Unit-1 . Reporting in Print Media - 30
1.
2.
3.
4.
5.
Environment issue
Health issue
Technology development
New Discoveries & Research
Promotional campaigns of science communication
Unit-2 . Reporting in Electronic Media - 30
1.
2.
3.
4.
5.
Environment issue
Health issue
Technology development
New Discoveries & Research
Promotional campaigns of science communication
Unit – 3 . Viva – 40
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members - Course coordinator, Head of department and one expert.
Suggested readings:
1. Bauer, Martin W. & Bucchi, Massimiano, Journalism, Science and Society: Science
Communication between News and Public Relations, Routledge. (2007).
2. Bucchi, Massimiano, Handbook of Public Communication of Science and Technology, Routledge.
(2008).
3. Carison, Rachel, Silent Spring, Houghton Mifflin, 1962
4. Corcoran, Nova, Working on Health Communication, Sage Publications. (2010).
5. Friedman, Sharon M. et al., Communicating Uncertainty: Media Coverage of New and
Controversial Science, Lawrence Erlbaum Associates (1999).
Paper Code : MJMC/2/OE/11
Paper Name : Visual Communication
Credit
Distribution
L
T
P
2
0
0
Total Credits
L+T+P
02
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to explore different dimensions of visual communication
that include television and cinema as well.
Unit 1: Introduction to Visual Communication
1.
Visual Communication-meaning, definition
2.
Elements of Visual Communication
3
Signs and Meaning (C.S.Peirce, Ferdinand de Saussure)
4.
Design of Visiting Cards
5.
Design of Landscape
Unit 2: Visual Literacy
1. Visual literacy
2. Non-verbal communication
3. Design of Magazine Front Cover
4. Story telling through photographs
5. Face Mask Making
Suggested Reading:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Cavallano, Dani. Art for Beginners, Orient Longman.(2000).
Cobley, Paul. The Communication Theory Reader, Routledge.(1996).
Dondis, Donis A., A Primer of Visual Literacy,Cambridge:MIT Press,1973
Saint Martin,Fernandes, Semiotics of Visual Language,Bloomington:Indiana University
Press,1990.
Lester, Paul M., Visual Communication: Images with Messages,5th Edition,Wadsworth,2010.
McKim, Robert H., Experiences in Visual Thinking,Brooks/Cole Publishing Company,1980(Second
edition).
Messaris, Paul, Visual Literacy: Image, Mind and Reality,Boulder,Colarado,USA:Westview
Press,1993.
Minzoeff, Nicolas, Visual Culture, Routledge.(2000).
Worth, Sol, Studying Visual Communication,Philadelphia:University of Pennsylvania Press,1981
Paper Code : MJMC/2/OE/12
Paper Name : Media Campaign Planning
Credit
Distribution
L
T
P
2
0
0
Total
Credits
L+T+P
02
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to provide an outline of public service and commercial advertising
and their importance. It also deals with the role of advocacy in journalistic endeavors.
Unit 1:Introduction to Campaigns in Media
1. Definition of Communications campaign
2. Forms of media campaign strategies
3. Paid Advertisements
4. Public Service Advertisements
5. Advocacy Campaigns
Unit 2: Campaign Planning Process
1. Situation analysis/ Formative Research
2. Developing a strategy
3. Planning the campaign
4. Campaign delivery and monitoring progress
5. Evaluation
Suggested Readings:
1. Theodore L Glasser, The Idea of Public Journalism, The Guilford Press, 1999
2. Fred E Jandt, Intercultural Communication, Sage, 1995
3. William Leiss, Stephen Kline and Sut Jhally, Social Communication in Advertising,
Routledge, 1997
4. Stephen P Banks, Multicultural PR: A Social Interpretative Approach, Sage, 1995
5. Debra J. Holden & Marc A. Zimmerman, A Practical Guide to Program Evaluation
Planning: Theory and Case Examples, Sage 2009
6. Hans-Dieter Klingemann, Public Information Campaigns and Opinion Research, Sage
2002
7. Dave Evans and Susan Bratton, Social Media Marketing, Sybex, Wiley Publishing Inc,
2008
8. Philip N. Howard, New Media campaigns and the managed citizen (Communication,
Society and Politics), Cambridge University Press, October 17, 2005.
9. Deirdre K. Breakenridge, Social Media and Public Relations: Eight New Practices for the
PR Professional, FT Press; 1 edition, April 17, 2012
THIRD SEMESTER
Paper Code : MJMC/3/CC/13
Paper Name : Communication Research
Credit
Distribution
L
T
P
4
1
0
Total Credits
L+T+P
05
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to teach basics of research and its application on media and
develop skills of different kinds of research methodologies and to make the students conversant
with the tools and techniques of research.
Unit-1: Media Research
1. Characteristics of Scientific research
2. Elements of Research
3. Types of research- basic- applied- descriptive-analytical- clinical- case study- historical
4. Research ethics
5. Types of Media research
Unit-2: Research approaches in communication
1. Review of literature
2. Research problem
3. Research design
4. Qualitative: Focus group study, Case Studies, Field Observation, Intensive interviews,
Media discourse analysis
5. Quantitative: Survey method, longitudinal method, Experimental Research, Content
Analysis
Unit-3:Data Collection
1. Measurement- levels of measurement
2. Tests of validity- reliability
3. Formulating research questions and hypotheses
4. Types of data
5. Sampling and scaling techniques
Unit-4: Data Processing & Report Writing
1. Data analysis
2. Basic statistical tools
3. Pie and bar diagrams, tests of significance, Chi Square, student t test
4. Computer packages for statistics
5. Principles of research report writing
Suggested Readings:
1. Roger Wimmer& Joseph Dominick, Mass Media Research – An introduction. New
York: Crown Publishing Inc. (2004).
2. Thomas R Lindlof, Qualitative Communication Research Methods, Sage, 1995.
3. Barrie Gunter, Media Research Methods, Sage, 2000.
4. Klaus Krippendorff, Content Analysis, Sage,1980.
5. Arthur Asa Berger, Media Research Techniques. Sage.(1998).
6. Arthur Asa Berger, Media Analysis Techniques . Sage.(1998).
7. Klaus Bruhn Jensen, A Handbook of Media and Communication
Research.Routledge.(2002).
8. Robert K.Yin, Applications of Case Study Research.Sage.(2012).
9. Anders Hansen, Mass Communication Research Methods. Sage.(2009).
10. Jonathan Bignell, Media Semotics-An Inroduction.Manchester University Press. (2002).
Paper Code : MJMC/3/CC/14
Paper Name : Media Laws & Ethics
Credit
Distribution
L
T
P
4
1
0
Objective:
Total Credits
L+T+P
05
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
The basic objective of this course is to give an overview of the press and media laws in
India as well as the Constitution of the country and also provide the students with the ethical
issues related to the mass media in India.
Unit-1: Introduction to the Constitution of India
1. Introduction to the Constitution of India: Preamble and salient features
2. Powers and functions of the Executive, Legislature and Judiciary
3. Fundamental rights and duties of citizens.
4. Freedom of the Press and their reasonable restrictions in the Indian Constitution.
5. The President- Powers & Responsibilities
Unit-2: Press Laws and Media Laws in India
1. Defamation – IPC-499-500, libel, slander –defences
2. Contempt of Court Act, 1971, Official Secrets Act, 1923 and Copyright Act, 1957
3. Registration of Books and Newspaper Act, 1867, Cable Television Network Regulations Act
4. Prasar Bharati Act, Right to Information Act-2005
5. Cyber Laws in India- Information Technology Act- 2000 and subsequent amendments
Unit-3: Media Law Institutions and Agencies
1. Broadcast regulations and I&B Ministry
2. Press Commissions and their recommendations
3. Press Council of India- formation, composition, role, power, guidelines
4. Censor board - Central Board of Film Certification
5. RNI and its duties
Unit-4: Media Ethics and Social Responsibilities
1. Ethical issues in news/media coverage- Business pressures, bias and objectivity, sources
and reporters, trial by media, sting operations.
2. Ethical issues in entertainment- violence, offensive material, piracy.
3. Ethical issues in Advertising - Public Relations, Advertising code of conduct (IPRA,
PRSI, ASCI codes), truth telling (puffery), Stereotyping
4. Photojournalism- ethical approach.
5. Ethical dimensions in New Media.
Suggested Readings:
1. Basu, D.D., Introduction to the Constitution of India, Prentice-Hall of India. (2004).
2. Bhatiya, Sita, Freedom of the Press: Political, Legal Aspects of Press Legislation in
India.
3. Fackler, Mark et. al., Media Ethics- Cases and Moral Reasoning, Longman. (1995).
4. Frankena, William K., Ethics, Prentice Hall India. (2002).
5. Kashyap, Subhas, Indian Constitution, National Book Trust, New Delhi
6. Lillie, William, Introduction to Ethics, Allied Publishers. (2003).
7. Prabhakar, M. et. al., A Compendium of Codes of Conduct for Media Professional,
University Book House. (1999).
8. Singh, P.P. et. al., Media, Ethics and Laws, Anmol. (1998).
Paper Code : MJMC/3/SC/15 A
Paper Name : Film Studies
Credit
Distribution
L
T
P
4
0
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to provide an in-depth evaluation of films and their
genres.
Unit-1:
1.
2.
3.
4.
5.
Introduction to Film Studies
Basic Aspects of Film Language
Mise-en-scene - concept
Editing and meaning
Aspects of film narrative
Film economics & Film Censorship
Unit-2: Cinema in Retrospect
1. Early history of cinema: Silent Cinema (1895-1930), The Rise of the studio system and star
system in Hollywood.
2. World cinema: Iran, Latin America, East-Asia
3. History of the documentary in India
4. Development of Indian Cinema.
5. Regional films in India
Unit-3:
1.
2.
3.
4.
5.
National Cinema Movements
Soviet Montage Cinema
German Expressionistic Cinema
Italian Neo-Realist Cinema
French New Wave Cinema
Indian New Wave (Parallel/Art) Cinema
Unit-4:
1.
2.
3.
4.
5.
Film Appreciation
Film reviews, Film Criticism
Film Awards, Film Festivals, Film Magazines
Film and Society
Film and Literature
Film and Gender
Suggested Readings:
1. Bordwell, D., Staiger, J. &Thompson, K.,Classical Hollywood Cinema, Film
Style and Mode of Production to 1960, Routledge. (1988).
2. Bordwell, D., Narration in Fiction Film, EdicionesPaidosEderica. (2003).
3. Eisenstein, Sergei&Leyda, Jay, The Film Sense,Harcourt Brace Jovanovich 1947.
4. Eisenstein, Sergei,Film Form, Harcourt, Brace, 1977.
5. Hill, John and Gibson, Pamela Church,Film Studies. Oxford University Press. (2000).
6. Hood, John W. The Essential Mystery- The Major Film Makers of Indian Art Cinema,
Orient Longman. (2000).
7. Monaco, James, How to Read a Film (3rd Ed.), Oxford University Press, (1981).
8. Ray, Satyajit, Our Films, Their Films ,Orient Blackswan, 2007.
9. Roberts, Graham & Wallis, Heather, Introducing Film, Arnold Publishers, (2003).
10. Smith, Geoffrey Nowell (Ed.), The Oxford History of World Cinema, Oxford University
Press, 1996.
Paper Code : MJMC/3/SC/15 B
Paper Name : Media management
Credit
Distribution
L
T
P
4
0
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to design to provide students with broad insight into the
management, processes and economics of the media industries. This course will help the students who are
interested in the field of media marketing, media sales and media entrepreneurial careers.
Unit 1: Introduction
1. Media Management –meaning and scope
2. Principles of Media Management
3. Media as an Industry and Profession
4. Apex bodies: Directorate of Advertising and Visual Publicity (DAVP), INS and ABC
5. Media Business and Technology
Unit 2: Print Media Management
1. Starting of a Newspaper: Newspaper Organization and Management, Principles of
Newspaper Business, Divisions, and Operations.
2. Types of Newspaper Organizations in India.
3. Newspaper Ownership: Types of Newspaper ownership in India, Circulation and
Promotion, Public Relations for Newspaper Organization.
4. Problems and Prospects of Newspaper Industry in India, Small newspaper and their
problems, News Agencies
5. Global competition on Indian Media
Unit 3: Electronic Media Management
1. Principles of Television and Radio Management in India, Recent Trends in Broadcasting
Management
2. Programme management-Planning, scheduling, production and broadcasting
3. Costing and Budgeting of Programme, commissioned and sponsored program
4. Structure of Radio and Television Organization
5. India’s Major Electronic Media Houses
Unit 4: Media Marketing
1. Market Survey- product and audience profile
2. Television Rating Point(TRP), process and method of rating, selling of a programme
3. Marketing strategies – brand promotion (space/time, circulation) – reach
4. Competitive Market Structures
5. Free Market versus Intervention
Suggested Readings:
1. Herrick ,Dennis F, “Media Management in the Age of Giants: Business Dynamics of Journalism”,
John Wiley & Sons, 2003
2. Khandekar,Kohli V, “The Indian Media Business”, SAGE, 2006.
3. Deuze,Mark, “Managing Media Work”,Sage Publications,2011.
4. Redmond,James, “Media Organization Management”,Dreamtech Press,2004.
5. Fourie,Pieter J., “Media Studies:Media History,Media and Society”,Juta and Company,2008.
6. Mehra,Anurag, “Advertising Management:Media Approach for Market Research”,Global India
Publications,2009.
7. Belch, “Advertising and Promotion, 6/E”, Tata McGraw-Hill Education,2003
Paper Code : MJMC/3/SC/16 A
Paper Name : Video Studio Production (Practical)
Credit
Distribution
L
T
P
0
2
2
Total Credits
L+T+P
04
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
100
C1+C2+C3
100
Objective:
This course will enable the student a first-hand experience with the production
equipment. It will enable them to be specialized in the field of electronic production which is in
great demand in today’s global world.
The following will be produced by the students in the studio:
1.
2.
3.
4.
Single camera production-Advertising
Multi-camera production- Interview/Music Videos
Production Book
VIVA
Total
30 marks
30 marks
30 marks
10 Marks
100 marks
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members - Course coordinator, Head of department and one expert.
Suggested Readings:
1. Vasuki Belavadi, Video Production, Oxford University Press, 2008
2. Laura M. Schwartz, Making Music Videos: Everything you Need to Know from the Best in the
Busines, Billboard Books, 2007
3. Timothy Dwelle, Music Video 101, e-book by Dash entertainment Productions, 2006
Paper Code : MJMC/3/SC/16 B
Paper Name : Radio Production (Practical)
Credit
Distribution
L
T
P
0
2
2
Total Credits
L+T+P
04
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
60
C1+C2+C3
100
Objective:
The objective of this course is to teach basics of radio production. The practical is to
make the students conversant with the tools and techniques of radio production.
A.
1.
2.
3.
4.
Preparation of Record by doing the following exercise (80 Marks)
Production of radio commercials/ PSA
Production of radio features/documentaries.
Write a dialogue script for 1 minute discussion/ radio play
Mastering anchoring and compeering by recording at least 3 minutes radio jockeying
B. Viva Voce
(20 marks)
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members - Course coordinator, Head of department and one expert.
Paper Code : MJMC/3/OE/17
Paper Name : Public Relations
Credit
Distribution
L
T
P
2
0
0
Total Credits
L+T+P
02
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of the course is to facilitate and understanding the concept, methods and
strategies for Public relations and students for a career in a corporate, public and private sector.
Unit I: Concept of Public Relations
1. Public Relations definitions, objectives, nature and scope.
2. Elements of Public Relations
3. Common misconceptions about PR - Public Relations and publicity, PR and advertising,
PR and Public opinion, Persuasion, lobbying marketing
4. Meaning of Corporate Communication, concept, scope
5. Difference and similarities between PR & CC
Unit II: Public Relations process.
1. Public Relations campaign – need, importance, steps.
2. Public Relations tools for external and internal communication
3. Public Relations practise – its five procedures
4. Professional PR organisations and their code of ethics
5. Development of PR in India – early stages of conscious PR, post independence PR,
professional PR and present status
Suggested Readings:
1. Scott M. Cutlip and A H Center- Effective Public Relations, Prentice Hall
2. D L Wilcox and GT Cameron- Public Relations Strategy and Tactivs, Pearson, New
Delhi
3. Subir Ghosh- Public Relation Today
4. JM Kaul- Public Relation in India
5. Rita Bhimani- Corporate Peacock
6. Sam Black- Practical Public Relations
7. K R Balan- Applied Public Relation and Communication
8. D S Mehta- Handbook of Public Relations
9. K. Chandrakandan,C. Karthikeyan, C. Venkatesan, C. Balaji Babu – Public Relations
10. C V Narsimhareddi- Effective Public Relations and Media Strategy
Paper Code : MJMC/3/OE/18
Paper Name : Environmental Journalism
Credit
Distribution
L
T
P
2
0
0
Total Credits
L+T+P
04
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to provide students an understanding of the different
theories of communication and their characteristics.
Unit-1:Introduction
1. Concept, meaning, importance of environment journalism
2. Ecology and environment
3. Environmental issues
4. Environment movements around the world
5. International conventions on climate change and environment
Unit-2:Environmental reporting
1. Environmental journalists
2. Writing News, features, articles on environmental issues
3. Tools and procedure of environmental reporting
4. Environmental organizations in India
5. Environmental activism in India
Suggested Readings:
1. Mark Kramer & Wendy Call. Telling True Stories: A Nonfiction Writers’ Guide,
Harvard/Plume, (2007).
2. Michael Frome, Green Ink: An Introduction to Environmental Journalism, Utah, (1998).
3. Deborah Blum, Mary Knudson, Robin Marantz Henig. A Field Guide for Science
Writers, Oxford, (2004).
4. Nieman Foundation, Environmental Reporting; Exploring the Beat, Winter, (2002).
5. S. Friedman, Communicating Uncertainty: Media Coverage of New and Controversial
Science, Lawrence Erlbaum Associates, (1999).
6. L. Luechtefeld, Covering Pollution, by for Investigative Reporters and Editors in
cooperation with the Society of Environmental Journalists, IRE, (2004).
7. B. West, The Reporter's Environmental Handbook, Rutgers University Press, (2003).
8. M. Graulich and P. Crumbley, Search for a Common Language: Environmental Writing
And Education, Utah State University Press, (2005).
9. D. Schwartz ,Writing Green: Advocacy & Investigative Reporting about the Environment
in the Early 21st Century, Loyola College/Apprentice House, (2006).
10. R. Wyss, Covering the Environment: How Journalists Work the Green Beat, Lawrence
Erlbaum Associates, (2007).
FOURTH SEMESTER
Paper Code : MJMC/4/CC/19
Paper Name : New Media
Credit
Distribution
L
T
P
4
1
0
Total Credits
L+T+P
05
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to make the student familiar with the fundamentals of
new media technologies with special emphasis on the web world with recent trends.
Unit 1: Introduction
1. Definition and characteristics of new media
2. Old media vs. new media, history of new media
3. The Internet and the worldwide web-, history, uses and accessibility.
4. Podcasting, webcasting, streaming media, video conferencing, chat rooms
5. CD, DVD, MP3, MP4, HDTV, 3 G, smart phones, ipods, wikis, and e-zines
Unit 2: Social Media
1. Introduction to growth of Social networking sites
2. Facebook- an Introduction
3. Twitter – Functions and usage
4. Blogging-Tool for mediating self and society
5. Youtube and its culture of video sharing
Unit 3:New Media and Society
1. New media route to development– e-governance, e-commerce
2. Impact of new media on communication
3. New media and popular culture
4. Political uses of new media
5. Identities and relationships in Computer Mediated Communication
Unit4: Critical Issues in New Media
1. Cyber-crimes
2. Pornography
3. Privacy
4. Internet censorship
5. Ethical dimensions of new media
Suggested Readings:
1. Aitchison, Jean, New Media Language, Routledge. (2003).
2. Christopher, Callahan, A Journalist's Guide to the Internet: The Net as a Reporting Tool.
2nd edition, Allyn Bacon. (2003).
3. Dovey, Jon, New Media: A Critical Introduction, (2nd edition), Routledge. (2009).
4. Dewdney, Andrew& Ride, Peter, The New Media Handbook
5. Fenton, Natalie, New Media, Old News: Journalism and Democracy in the Digital Age,
Sage Publications. (2009).
6. Hansen, Mark B. N., New Philosophy for New Media, MIT Press.
7. Harries, Dan, The New Media Book (edited)
8. Huckerby, Martin, The Net for Journalists, UNESCO and The Thompson Foundation.
(2005).
9. Lievrouw, Leah A. & Livingstone, Sonia, Handbook of New Media, Sage Publications.
(2006).
10. Straubhaar, Joseph and LaRose, Robert, Media Now - Communications Media in the
Information Age,Wadsworth.(2000).
Paper Code : MJMC/4/CC/20
Paper Name : International Communication
Credit
Distribution
L
T
P
4
1
0
Total Credits
L+T+P
05
Internal marks
(Continuous Assessment)
C1
C2
20
20
Semester
Exam
C3
60
Total Marks
C1+C2+C3
100
Objective:
The objective of this course is to introduce the students to the area of international
communication. After the completion of the course, the students would have the orientation to relate
to issues of cultural autonomy, political rights, and social justice. They will understand theoretical and
practical concepts of communication from both contemporary and historical perspectives
Unit 1: Understanding International communication
1.
2.
3.
4.
5.
Introduction to International communication, definition.
The New World Information and Communication Order (NWICO)
International news flow
International Communication in the internet age
Issues in International communication
Unit 2: Communication at International level.
1. Communication and Human rights.
2. UNOs universal declaration of human rights and communication
3. Cross-cultural Communication
4. Violence against media persons.
5. Glocalization
Unit 3: Theorizing International Communication
1.
2.
3.
4.
5.
Free flow of information
Globalization
Cultural Imperialism
Dependency Theory
Information society
Unit 4: Major News Agencies and its Functions
1.
2.
3.
4.
5.
AP( Associated Press)
BBC News (British Broadcasting Corporation)
CNN (Cable News Network)
PTI ( Press Trust of India)
Reuters
Suggested Readings:
1. Kretch and Crechfield.Individual and society.McGraw-Hill.(1962).
2. John Calhoun Merrill (Ed).Global Journalism: Survey of International Communication. Longman.
(1991).
3. Bettinghaus. Persuasive Communication. Wadsworth Publishing. (1994).
4. Edgar and Rahim.Communication Policies in Developing countries. Law Book Co of Australasia.
(1983).
5. Schramm.Mass media and National Development. Stanford University. (1964) .
6. Cheng. Media policies and National Development- Characteristics of sixteen countries. AMIC.
(1978) .
7. Srinivas M. Communication for Development in Third world countries. Sage. (2001).
8. Mankekar.Media and the Third World. Indian Institute of Mass Communication. (1979).
9. Boyd-Barratt, O. The Globalization of News. London: Sage, (1998).
10. The Report.Many Voices, One world. UNESCO. (1980).
Paper Code : MJMC/4/CC/21
Paper Name : Dissertation
Credit
Distribution
L
T
P
0
2
2
Total Credits
L+T+P
04
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
100
C1+C2+C3
100
Objective:
The objective of this course is to enable the students to have deeper knowledge in research,
Conceptualization of Subject and Research Problem.
Students will choose any topic related to media and communication studies for a research topic.
Each student will be guided by faculty in the department.
Dissertation (60 Marks)
Viva-voce (40 Marks)
Grand Total = 100 Marks
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members Research guide, Head of department and one expert.
Paper Code : MJMC/4/CC/22
Paper Name : Internship and Electronic Field production.
Credit
Distribution
L
T
P
0
0
2
0
0
6
Total Credits
L+T+P
C1
NIL
C2
NIL
Semester Exam
Total Marks
C3
100
C1+C2+C3
100
Internship (50 Marks)
Objective:
The objective of internship is to enable the student to have firsthand experience in the media
fields. The student is required to undertake an internship of for a minimum period of four weeks at the
end of the Third semester in his/her field of interest and submit a report on it to be evaluated internally
and marks awarded at the end of the fourth semester.
Internship report – 40 Marks
Viva – 10 Marks
Total – 50 Marks
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members 2 Faculty and Head of department.
Electronic Field production (50 Marks)
Objective:
This course will enable the student a first-hand experience with the production
equipment. It will enable them to be specialized in the field of electronic production out on the
field.
The following will be produced by the students:
1.
2.
3.
4.
Music Video
Documentary Film Or Short Film
Production Book
Film Screenings and Viva Voce
10 marks
20 marks
10 marks
10 marks
50 Marks
Evaluation:
The Final exam evaluation will be conducted by departmental committee consisting of 3
members Course in charge, Head of department and one expert.
EVALUATION SCHEME FOR
MASTER IN JOURNALISM & MASS COMMUNICATION (MJMC)
UNDER CBCS

The continuous evaluation during all the Semesters under CBCS, w.e.f. August 2012,
will be done in three stages, viz. C1, C2 and C3. The distribution of weightage of these
three components of evaluation for each course/subject will be as follows:
C1
20%
C2
20%
C3
60%
C1: It relates to first half of each semester, i.e., first eight weeks of August – December
Semester (I & III Semester) and February – July Semester (II & IV Semester) every year.
The C1 component will cover first half of the syllabi of each course/paper. This will have
four components of continuous assessment, as follows:
C1.1: Home Assignment – 1: To be given by the course in-charge within first
week of start of the semester covering first unit of the syllabus, to be submitted by
the end of forth week of the semester. To be evaluated out of 10 marks.
C1.2: Home Assignment – 2: To be given by the course in-charge by third week
of start of the semester covering full of Unit II and half of Unit III of the syllabus,
to be submitted by the end of seventh week. To be evaluated out of 10 marks.
C1.3: Oral/Written Test - 1: To be conducted by the course in-charge by the end
of fifth week of the semester, covering first half of the syllabus of each course.
This may be an oral or written test as per choice of the course in-charge. To be
evaluated out of 20 marks.
C1.4: TEST - 1: To be conducted by the course in-charge by the end of eighth
week of the semester for each paper, covering first half of the syllabus. To be
evaluated out of 20 marks.
Consolidation: First of all total marks obtained in C1.1, C1.2, C1.3 and C1.4 will
be added together and then grand total marks will be divided by 3 to make it out
of 20 marks.
Suggested Time Line
C-1 (20%) Week - 1
I & III
Sem
II & IV
Sem
Events
Week - 2 Week - 3
Week - 4
Week - 5
Week - 6
Aug 1-7
Aug 8-14 Aug 15-21 Aug 22-28 Aug 29Sep 5-11
Sep 4
Feb 20-26 Feb 27Mar 6-12 Mar 13-19 Mar 20-26 Mar 27Mar 5
Apr 2
C1.1
C1.2
C1.1
C1.3
Topics
Topics
Submit
Week - 7
Week 8
Sep 12-18 Sep 1925
Apr 3-9
Apr 1016
C1.2
C1.4
Submit
Week - 9
Sep 26-Oct 2
Apr 17-23
Consolidation
C2: It relates to second half of each semester, i.e. ninth to sixteenth week of August–
December Semester (I & III Semester) and February – July Semester (II & IV Semester)
every year. The C2 component will cover second half of the syllabi of each course/paper.
This will have four components of continuous assessment, as follows:
C2.1: Home Assignment – 3: To be given by the course-in-charge during tenth
week of the semester covering half of Unit III and full of Unit IV of the syllabus,
to be submitted by the end of thirteenth week of the semester. To be evaluated out
of 10 marks.
C2.2: Home Assignment – 4: To be given by the course in-charge by twelfth
week of the semester covering full of Unit V of the syllabus, to be submitted by
the end of fifteenth week. To be evaluated out of 10 marks.
C2.3: Oral/Written Test - 2: To be conducted by the course in-charge by the end
of fourteenth week of the semester, covering second half of the syllabus of each
course. This may be an oral or written test as per choice of the course in-charge.
To be evaluated out of 20 marks.
C2.4: TEST - 2: To be conducted by the course-in-charge by the end of sixteenth
week of the semester for each paper, covering second half of the syllabus. To be
evaluated out of 20 marks
Consolidation: First of all total marks obtained in C2.1, C2.2, C2.3 and C2.4 will
be added together and then grand total marks will be divided by 3 to make it out
of 20 marks.
Suggested Time Line
C-2 (20%) Week - 10 Week Week - 12 Week - 13 Week - 14 Week - 15
11
I & III
Oct 3-9
Oct 10-16 Oct 17-23 Oct 24-30 Oct 31Nov 7-13
Sem
Nov 6
Week 16
Nov 1420
Week - Week - 18
17
Nov 21- Nov 28-30
27
II & IV
Sem
Events
Apr 24-30 May 1-7
C2.1
Topics
C3:
May 8-14 May 1521
C2.2
C2.1
Topics
Submit
May 22-28 May 29Jun 4
C2.3
C2.2
Submit
June 5-11 Jun 12- June 19-25
18
C2.4
Consolidation
This is the semester end examination of three hours for each of the subject/course,
which will be conducted during 20th and 21st week of the semester, i.e. during first
two weeks of the month December and July every year. The coverage of this
component will be full syllabi of each of the course/subject. The duration of the
examination will be three hours or as mentioned in the question paper. The paper
will be in two parts as follows:
Pattern of Examination for all CORE COURSES and SOFT COURSES
Part – I: Long Answer Type (10 X 4 = 40 Marks): There will be two questions of
descriptive type from each Units; examinees are expected to answer any one question.
Each unit will carry 10 marks, i.e. Four Units will have total marks of 40.
Part – II: Short Answer Type (5 X 4 = 20 Marks): There will be two questions of short
type from each Units; examinees are expected to answer any one question. Each unit will
carry 5 marks, i.e. Four Units will have total marks of 20.
Pattern of Examination for OPEN ELECTIVE COURSES
Part – I: Long Answer Type (10 X 4 = 40 Marks): There will be four questions of
descriptive type from each Units; (total questions will be eight). Examinees are expected
to answer any two question from each unit. One question carries 10 marks each, each unit
carries 20 marks and total marks will be 40.
Part – II: Short Answer Type (5 X 4 = 20 Marks): There will be four questions of short
type from each Units; (total questions will eight). Examinees are expected to answer any
two question from each unit. Each unit will carry 10 marks, i.e. one question carries 5
marks each and grand total marks will be 20.
Pattern of Examination for Practical
Practical papers will evaluated by a Departmental Examination Committee as per
syllabus requirement for each practical paper.