The New Naval OSA Strategy
Bii Workshop
December 13th, 2012
Business Innovation Initiative
Better Buying Power 2.0
Promoting
Effective Competition for the Life Cycle
This item is continued from
BBP 1.0 and will focus on
improving the Department’s
early planning for open
architectures and the
successful execution of the
plan to provide for open
architectures and modular
systems. This will include the
development of a business
model and associated
intellectual property strategy
(data rights planning) that can
be implemented over the
lifecycle of the product, starting
while competition still exists.
Enforce open system architectures
and effectively manage technical
data rights:
https://acc.dau.mil/bbp
Page 5
Bii and Support to OSA
Bii Workshop
December 13th, 2012
The Macro View Of The OSA Strategy
Naval OAET Actions
Competition Planning
Technical Frameworks
Incentives
Reports To
Congress
OA Execution Guidebook
OA Products
OSA Bii Actions
Business Modeling
Solution Synthesis
Bii and Support to OSA
Top Down
Navy
Leadership
The New Naval
OSA Strategy
Provides Direction
Vision
Guidance
Measurement
Performance
OSA Timeline
Business
Innovation Allows Answers To Emerge
Initiative (Bii)
Acquisition
Community
/ Industry
Bottom Up
Incentives
Challenges
Innovation
Action Plans
OSA Strategy and Business Innovation
Sequence Diagram
Execution Guide
Approved Scope
& Content
Approved
OSA
Strategy
(Quarterly)
Execution Guide
Draft Copy
Technical
Frameworks
Acquisition Metrics/
Planning Incentives
Train The
Domains
Cohesive Text
Examples
Diagrams
Reports To Congress
OA Products
OA Execution Guidebook
Bii MMOWGLI 2013
OA Business Innovation
Initiative
Government
Industry
Academia
Invite/
Form
Team1
Discussion
Products
Conduct
Workshops
Synthesis
Increase Market
Access
Crowd Sourced
Ideas Period
Publish
Interim
Products
(Forge.mil)
Invite/ Form
Team 2
Formalize
Results/
Recommendati
ons
Incentivize Better
Performance
Bii and Support to OSA
• MMOWGLI Round 1: (Challenges)
– Identify Challenges To The OSA Strategy
– Explore Solutions and Develop Action Plans
• MMOWGLI Round 2: (Incentives)
– Explore Incentives To Improve OSA Adoption and
Performance
• Synthesis:
– Merge recommendations into the OSA Execution Guidance
(Phase I, II, III)
Prototyping and Testing
Alternative Business Models
Bii Workshop
December 13th, 2012
Business Model Prototyping
“We are trying to find innovative ways of doing business
to replace old outdated ones”
• How:
– Use of Action Plans From Bii War Game
– Develop Business Model (Canvas)
– Vet Model in Bii Workshop
– Retest in MMOWGLI
• What:
– Business Model Schematics For OSA
• When:
– September 2013 (Phase 1)
Business Model Canvas
Populated Business Model Canvas
(Example For Discussion)