2340 Frederick Douglass Blvd
New York, NY 10027
212-932-7400
amsterdamnews.com
Our History
The New York Amsterdam News was started more than a century ago, with a $10 investment. It has gone
on to become one of the most important Black newspapers in the country and today remains one of the
most influential Black-owned and -operated media businesses in the nation, if not the world.
WHO
WE
ARE
On Dec. 4, 1909, James H. Anderson put out the first edition of the Amsterdam News with six sheets of
paper, a lead pencil, a dressmaker’s table and that $10 investment. The Amsterdam News was one of only
50 Black newspapers in the country at that time. Copies were sold for two-cents a piece from his home at
132 W. 65th St. in Manhattan. The paper was named after the avenue where Anderson lived in New York’s
San Juan Hill section of Manhattan.
By 1910, as Blacks began the Great Exodus from the South, moving into big cities like Chicago, Philadelphia and New
York’s Village of Harlem, so grew the success of the Amsterdam News, so much so that Anderson soon moved the
paper uptown to 17 W. 135th St. Still growing, the AmNews moved again in 1916 to
2293 Seventh Ave. The next move came in 1938 to 2271 Seventh Avenue until, in the early 1940s, it relocated to its
present address at 2340 Frederick Douglass Blvd. in Harlem.
In 1926, publisher Edward Warren’s wife, Sadie, purchased the paper. It struggled for survival until 1935, when it was
bought by two of the nation’s foremost Black entrepreneurs, Dr. Cielan Bethan Powell and Dr. Phillip M.H. Savory of the
Powell Savory Corporation. Powell assumed the role of publisher.
During Powell’s tenure, the Amsterdam News expanded its reach, reporting not only on local stories that were
important to the Black community, but national news stories as well. The AmNews reported on the fight for equality
during the Jim Crow era, the events of the Civil Rights Movement, the Montgomery Bus Boycott and the Freedom
Riders, among other stories, making it by far the most influential and most frequently-cited Black weekly in the
country.
The Amsterdam News was one of the first publications to focus its attention on Malcolm X and began publishing his
column, “God’s Angry Man.” A host of the most influential Black leaders in the nation who have appeared in the
Amsterdam News include scholar W.E.B. DuBois, activist Roy Wilkins, Rep. Adam Clayton Powell, NAACP President Ben
Jealous and Rep. Charles Rangel.
In 1963, the New York Times credited the Amsterdam News with inspiring a crackdown on the drug and crime
epidemics that gripped Harlem, saying, “The Amsterdam News has always had a great deal of persuasive power in
Harlem and other Black communities.”
On May 1, 1971, Powell announced his
retirement and sold the paper to the Amnews
Corporation, which currently retains
ownership. In August of 1982, Wilbert A.
Tatum, who was chairman of the board of the
Amews Corporation and publisher,
broadened its reach still further by extending
the editorial perspective into international
affairs. This wider scope resulted in
increased interest and readership within
local, national and international communities.
In July 1996, Tatum gained complete
ownership of the Amsterdam News. The
future of the storied publication was now
solely in the hands of the Tatum family. A year
later, Tatum stepped down, handing the
reigns of publisher and editor-in-chief to his
then-26-year-old daughter, Elinor Ruth Tatum,
who retains those positions to date.
WHO
WE
ARE
Wilbert Tatum died on Feb. 26, 2009.
The Amsterdam News has enjoyed significant
accomplishments. In October of 1930, it became the
second Black newspaper to be admitted to the Audit
Bureau of Circulation. In 1936, it became the first and
remains the only Black newspaper to be unionized in all
departments by the Newspaper Guild of New York Local 3.
While the Amsterdam News is “The New Black View,” it
remains keenly aware and respectful of the fact that it
serves an increasingly multi-racial and multi-ethnic
community in New York and beyond. Today, the New York
Amsterdam News remains the voice of one of the largest
and most influential Black communities in the country and
the world.
Special Sections
The Amsterdam News prides itself on its various special sections, where we hone in on the
specific aspects of our communities that have the biggest effects on readers’ lives. In print, each
section is a page within the newspaper and online each has its own URL. Ad placement is
available for each of these sections (and all sections of the paper) both in print and online. See
specs and ad placement for more details.
 Politics Noir: Politics Noir is one of the premiere locations for political news from the Black community’s perspective. It
was influential in the election of Andrew Cuomo in 2011 and has since become a go-to place during elections, times of
political change, and more. Politics Noir is located on Page 4 of the New York Amsterdam News.

Union Matters: The Amsterdam News’ union page, in partnership with various national and local unions, gives voice to
New York’s unions. The page allows each union we partner with to voice their opinions to a wider audience while also reenforcing their ties to the Black community. Union Matters is located on page 10 of the New York Amsterdam News.

Opinion: The opinion page of the New York Amsterdam news has become a place for people of all rank and status to
speak directly to the Black community. Along with the highly read editorials written by Editor in Chief, Elinor Tatum, the
opinion page has been host to columns by Andrew Cuomo, Charles Rangel, Al Sharpton, representatives from almost
every community center in Harlem, and many more.

Health Care: Our health care page highlights the Black community’s unique relationship with health, bringing to light
both prospective changes and possibilities as well as the transitive effects of political and social changes in the health care
system on our communities. Health care is located on page 30.

Religion: Religion can be one of the most unifying aspects of any community, and in Black communities, it many times
takes on a whole nother level of importance. The Amsterdam News’ religion page highlights religious news, events, and
profiles specific religious centers that are producing change within Black communities.

Education: This subject is at the heart of progress and change within our communities and at a time when education is
itself changing. The New York Amsterdam News has dedicated space for discussion and news specifically on this topic.

Arts and Entertainment: This is a 5-10 page section in the paper that hosts subsections Fashion Trends, Recipes &
Reviews, Resorts & Travel, and more. This section serves as a go-to place for fun and entertainment within the Black
community and has profiled must see events as well as Black talent across the country.

Sports: The sports section, found at the back of the paper, covers local, regional and national sports from high school to
WHO
WE
ARE
Print Circulation
New York State
96%
Harlem
15%
Bronx
14%
Manhattan
37%
Brooklyn
29%
Queens
11%
New Jersey
4%
Circulation
The Amsterdam News is proud to serve its
readership; a circulation that grows with each
weekly paper.
WHO
WE
REACH
In The Classroom
WHO
WE
REACH
Amsterdam News in the Classroom is our
Newspapers in Education Program (NIE)
which provides sponsored copies of the
newspaper each week to more than 6,500
students in Manhattan, Brooklyn, The Bronx,
and Queens. Students use the newspaper
as a real learning tool to enhance their
classroom experience.
Black history is celebrated throughout the
school year as Amsterdam News in the
Classroom focuses on the history and
accomplishments of people of African
descent as well as key historic and timely
events. Each lesson features coordinated
activities and a recap of important events
in Black History for that week.
Newspapers are provided thanks to
generous gifts from our sponsors and
readers. Sponsorships are available in
varying amounts and include sponsor logo
placement on the NIE page.
For more information on Amsterdam News in the Classroom or for sponsorship details contact:
Penda Howell
amsterdamnews.com
212-932-7498 Direct
212-932-7497 Fax
[email protected]
WHAT
WE
OFFER
Print Ads
Investing in our ad space connects you to our
unique and engaged audience.
Political Rates at $71.40 per inch
National Rates at $65.60 per inch
Retail Rates at $46.50 per inch
Unit Size
Inches
Rate
Color
Premium
Unit Size
Inches
Rate
Color
Premium
Unit Size
Inches
Rate
Color
Premium
Full Pg.
69
$4,519.50
+ $750
Full Pg.
69
$4,926.60
+ $750
Full Pg.
69
$3,208.50
+ $750
Junior Pg.
46
$3,013.00
+ $750
Junior Pg.
46
$3,284.40
+ $750
Junior Pg.
46
$2,139.00
+ $750
Half Pg.
34.5
$2,259.75
+ $500
Half Pg.
34.5
$2,463.30
+ $500
Half Pg.
34.5
$1,604.25
+ $500
Quarter
Pg.
17.25
$1,116.12
+ $350
Quarter
Pg.
17.25
$1,216.65
+ $350
Quarter
Pg.
17.25
$792.36
+ $350
Eighth
Pg.
8.34
$546.27
+ $200
Eighth
Pg.
8.34
$595.47
+ $200
Eighth
Pg.
8.34
$387.81
+ $200
Insertion Rates (Net)
Two-Page
$70.00 per thousand
Four-Page
$75.00 per thousand
Position Charges
Eight-Page
$80.00 per thousand
Twenty-five (25) premium for guaranteed position
Twelve-Page
$90.00 per thousand
Front Page Sticky Note
$60.00 per thousand
* Minimum quantity – 25 K
* Allow 1-week lead time for inserting
All ad inquires
Penda Howell, Vice President, Advertising, Sales, Marketing
New York Amsterdam News
2340 Frederick Douglass Blvd
New York, NY 10027
amsterdamnews.com
212-932-7498 Direct
212-932-7497 Fax
[email protected]
Web Ads
1.
2.
Ad Type
Your choice of two
powerful ad campaigns
Run-of-Site: your ad appears in rotation through every page of the
amsterdamnews.com. Very broad and effective exposure.
Section Specific: your ad appears in rotation though one section of your
choice on amsterdamnews.com. Very focused and high frequency
exposure.
Ad Size
Rate
Peel Page
300 x 250
$1,600/Month
Post It Ad
300 x 250
$1,600/Month
Run of Site (ROS) or Section Specific – 12 Months
Top Leaderboard
728 x 90
$667.00
Mid Leaderboard
728 x 90
$533.00
Bottom
Leaderboard
728 x 90
$400.00
Box Ad
300 x 250
$533.00
Skyscraper
160 x 600
$400.00
Run of Site (ROS) or Section Specific – 6 Months
Top Leaderboard
728 x 90
$800.00
Mid Leaderboard
728 x 90
$667.00
Bottom
Leaderboard
728 x 90
$533.00
Box Ad
300 x 250
$667.00
Skyscraper
160 x 600
$533.00
Weather
Sponsorship
120 x 120
$600.00/Month
Stock Sponsorship
120 x 120
$400.00/Month
Leaderboard Package:
Top Leaderboard
728 x 90
Mid Leaderboard
728 x 90
Bottom
Leaderboard
728 x 90
Total Visibility Package:
Top Leaderboard
728 x 90
WHAT
WE
OFFER
$1,200/Month
$1,200/Month
*All online ad
units must be
72 DPI for
website
All ad inquiries
Penda Howell
Vice President
Advertising
Sales
Marketing
New York Amsterdam News
2340 Frederick Douglass Blvd
New York, NY 10027
amsterdamnews.com
212-932-7498 Direct
212-932-7497 Fax
[email protected]
Ad Submission Details
WHAT
WE
OFFER
Commission & Cash Discount




15% agency commission on retail and general rates.
No cash discount.
All bills payable 30 days net from date of insertion.
No claim for agency commission after 30 days.
General Information & Rate Policy

Weekly paper published every Thursday

Sixty (60) days notice given of rate revision

Alcoholic beverage advertising accepted

Claims for credit, full or partial, must be written within seven (7) days after date of insertion.

Credit for errors in advertisements awarded for insertion only.

Publisher’s liability for errors in printed advertisements limited to space in advertisements occupied by the error.
Contracts

Space must be used within one (1) year.

Space may not be bought by two or more advertisers in combination to earn a lower rate.

If full amount of contract is not used within a specified time, the advertiser shall pay the higher rate for the amount of space used as per
schedule rates in the New York Amsterdam News rate card.

The publisher reserves the right to refuse advertisements that it deems not acceptable.

The forwarding of copy within the date specified to run is constituted as an order and acceptance of all rates and conditions under which
advertising space is at the time sold by the New York Amsterdam News.

Failure to make an order corresponding with price and rules stated in this rate card is regarded as a clerical error and publication will be
made and changed for without further notification.

Advertisers’ printing material will be held for thirty (30) days only after publication, unless otherwise specified.

No retroactive contract over thirty (30) days.
Closing and Cancelation Dates
Reservation closes Friday, 5:00 PM
Material closes Tuesday, 12 Noon
Cancellation deadline, Monday, 5:00 PM