Here are links to some of the sources Tony referenced in his talk:
“The more people you cater to, the less relevant and meaningful your content becomes—
for everyone.”
Rick Allen, “Defining Target Audiences: Who Are We Talking To, Really?” (2015)
www.meetcontent.com/blog/defining-target-audiences-who-are-we-talking-to-really/
Millennials are… Narcissistic, overconfident, entitled, stunted, and lazy
Ashley Hennigan, The Prospective Student User, Cornell University
www.slideshare.net/ashleyhenn/ux-and-the-prospective-student-user
Millennials are… nice, accepting, informed but inactive, cooperative
Josh Sanburn, “Millennials: The Next Greatest Generation?” Time Magazine
nation.time.com/2013/05/09/millennials-the-next-greatest-generation/
Millennials are… The “most educated generation to date”
Kate Meyer, “Millennials as Digital Natives: Myths and Realities,” Nielsen Norman Group
www.nngroup.com/articles/millennials-digital-natives/
“Americans under the age of 30 are more likely to recognize Pikachu than Joe Biden”
“More millennials recognize Pikachu than Joe Biden,” Vox
www.vox.com/2016/7/19/12212052/pokemon-go-pikachu-joe-biden
“Invariably, the problem I am asked to solve is not the real, fundamental, root problem.”
Don Norman, The Design of Everyday Things
www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/
ref=pd_lpo_sbs_14_t_0?_encoding=UTF8&psc=1&refRID=AKAS4AVKEDWNCJ5R16WR
“[Exclusively] audience-based navigation demands additional cognitive effort from users”
Katie Sherwin, Audience-Based Navigation: 5 Reasons to Avoid It, 9/1/15, Nielsen
Norman Group, www.nngroup.com/articles/audience-based-navigation/
Philip Morgan Positioning Crash Course
philipmorganconsulting.com/positioning-crash-course/
Steve Krug, Don’t Make Me Think
https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/
ref=sr_1_1?s=books&ie=UTF8&qid=1495051386&sr=11&keywords=dont+make+me+think+steve+krug
Kristina Halvorson, Content Strategy for the Web
www.amazon.com/Content-Strategy-Web-KristinaHalvorson/dp/0321808304/ref=sr_1_sc_1?s=books&ie=UTF8&qid=1495051460&sr=1-1spell&keywords=krinstina+halverson