ValueAd Inc.
AdXpress® Enterprise
Ad Serving platform
About ValueAd Inc.
• ValueAd first opened its doors in December of 1996
• The company has grown to become one of the most robust,
reliable and respected Online Media Delivery Technologies
in the market place.
• Location: Marketing, sales, support - San Diego CA
• Engineering: ValueAd office Moscow, Russia (AdServer.ru)
• Flagship Product: Ad server platform AdXpress® Enterprise
• Latest release: Version 8.2
• Managed by a group of specialists that have an enviable
track record of success providing high-quality expertise
• ValueAd is a privately held corporation
Technology & Functionality
AdXpress® Enterprise is efficiently
designed to provide services to:
• Advertisers
• Publishers
• Agencies of all sizes
AdXpress has more effective features and functionality then
almost any local site-side ad server.
In comparison with our competition, AdXpress® stands out
on all technological aspects
AdXpress®, in addition to ad delivery and reporting,
provides you the ability to supply all of your clients
(publishers, networks, agencies) with their own individual
login account and reporting tools.
How AdXpress® works
By using AdXpress technology you allow the Advertiser to place
ads on Publisher's sites and both can always remain informed
about visitor’s behavior and overall campaign success. For this
task AdXpress generates a large variety of real-time reports.
Smart Targeting
Any Campaign can be targeted on
this site by any ZONE, PLACE or
BUNDLE (a group of places). thus
maximizing ad potential for the
audience more efficiently:
Single Site Layout
Any Campaign can be targeted on
this site by any ZONE, PLACE or
BUNDLE (a group of places). thus
maximizing ad potential for the
audience more efficiently:
Behavioral Targeting
ValueAd’s AdXpress goes beyond standard ad targeting.
Behavior targeting identifies groups of potential customers - "segments" based on their past web behavior by rating their browsing activity wherever they are online based on their past behavior, surfing patterns
and other anonymous data and puts your ad in front of them in places you
never could reach them before. You choose the audience that you would
like to target as well as level of involvement with is segment. Then, in real
time, AdXpress seeks out and connects your ad campaign with your target
segments. AdXpress serve your ads to your audience based on their
interests, combined with their location on the Web.
Post-Action Analysis
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Post-Click analysis
Post-click analysis will provide publishers and advertisers with the usage trail
activity that users choose after applying actions on the creative. To simplify, Smart
Tags monitor where a user will go after he/she clicks on the banner. Smart Tags will
report a user’s activity and provide detailed information on common traffic flow within
your site.
Post-View analysis
Smart Tag technology enables one of the new ways of measuring important
brand awareness. Utilizing the incredible power of Smart Tags, AdXpress provides
Post-View analysis. If your objective is to improve your brand awareness on the NET
– this is the most effective tool on the market today to get the job done.
Some users will view your creative but won’t click on it. In most cases they
read your media (banner) and in some cases they have even memorized it. In 24
hours (more or less) users may want to visit your site because they still remember
your message and will type in your company name (domain name) to learn more
about products and services. BINGO! Mission accomplished! AdXpress is capable of
identifying users who viewed your ad earlier and who come back later. AdXpress will
provide you with a valuable and detailed report on how many people viewed your
banner and even those who actually did come back and placed an order.
Smart Tags
ValueAd’s AdXpress goes beyond standard ad tracking.
We implement ‘smart tag’ technology that allows our customers
the distinct advantage of monitoring a user’s activity after the
action occurred. By placing a clear pixel in conjunction with our
proprietary tracking tool on your pages, Smart Tag technology
enables post-click and post-view analysis deep within your site.
Optimization
Real time optimization is a dream come true for
web marketers.
The System can optimize your creatives in real
time during an entire campaign life cycle.
AdXpress is designed to work together with our
RDPR (Raw Data Processing Robot) in order to
analyze data and compare that data to your
campaign objectives. Effective Optimization
process will read results produced by RDPR plu
real-time incoming data and make appropriate
changes automatically to creative. This is done i
rotation across multiple placements based upon
actual results that are determined by your
metrics.
Campaign Optimization
While users visit advertiser site,
AdXpress tracks behavior and
generates real-time reports.
Advertiser runs AdXpress reports and
optimizes ad campaign.
Interfaces
Network Diagram
Just a few of our
AdXpress Enterprise Customers
Basic Functionality List
Please double click on Excel table
Admin/User Change Log
Support for Ad delivery to e-mail
Localized Interface
Database Optimizations Possible
Admin reponsible for logs. We will educate how to manage servers and take care of them
Yes
Yes (private lable, logo) English only interface.
I'm not sure I understand this. Optimization functionality for ad serving are present.
Campaign Management
Site/Page Scheduling
Yes
Category/Section Scheduling
Yes
Virtual Sub-Network Scheduling
Yes
Linked Companion Positions
Yes
Competitive Exclusion
Yes
Top-level "Ad Order" Management (campaign group management) Yes
Exclusive Campaign Assignment
Yes
Impression-based scheduling (CPM)
Yes
Click-based scheduling (CPC)
Yes
Acquisition Based Scheduling (CPA)
Yes
Even Delivery (smooth delivery)
Yes, by day, daily limitations as well as reservation are avalible
Frequency Capping - Session-based
Yes
Frequency Capping - Long-term
Yes
Click-based Frequency Capping
Yes
Setup for House Banners
Yes, using lowest priority, setup defult banner for geometry, publisher can define it's own defult settings
Serve External or Remote Banners
Yes
ALT text on banners
Yes
Click-through Target Window selection
Yes
Overbooking percentage allowed
Yes system allows you book camapaigns regardless of impression avails
Sequencing
Yes
Tools to Adjust Delivery Priority
Yes
Automatic Delivery Optimization Tools
Yes
Built-in Flash Banner Support
Yes, Full support of ANY rich media
Built-in Text Banner Support
Yes
Surround Sessions
Yes, crude
Features
Live (real-time) Campaign Status
Support for Publisher Sub-accounts
Billing Integration (API to financial system)
Invoicing
Page Tag Generator
User Interface Customization
Filter Campaigns by Name/ID
Filter Campaigns by Advertiser
Filter Campaigns by Site/Page Scheduling
Filter Campaigns by Creative
Filter Campaigns by Category/Group Scheduling
Filter Campaign by Status
Filter Campaigns by Date Range
Filter Campaigns by Targeting
Automatic Campaign E-mail notifications
User Access Control
Read-Only Campaign View Users
Custom Ad Unit Sizes
Robot Delivery Filter by IP
Robot Delivery Filter by Domain
Trafficking testing tool (testing gateway)
Define ad products
Define ad products rate card, discounts and default values
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No, possible (will take less then 24 hours to deploy)
Yes
Yes
No
yes
Yes
Yes
Yes
Yes
No
No staging server, or staging publisher
Customer definable ad products - banners, pop, sky, special geiometries, any rich media, intermecials, layers
No defuult values set up, customer controlled
Rich Media
Create your own formats (manual DHTML coding)
Yes
Advanced Authoring tool for creating formats (no programming required)
build in
Use predefined formats from formats library
Yes, and user can ad any other formats in 3 simple steps
Template and repurpose formats
Yes
Contact us
US Headquarters
ValueAd Inc.
3914 Murphy Canyon Road
Suite A166
San Diego, CA 92123
Ph : (858) 499-0110
Fax: (619) 839-3939
European Office
Humboldstr. 21
69120 Heidelberg
BRD
+49 6221 41 86 53
+49 0163 5214441
http://www.valuead.com
[email protected]
Ad Serving technology on your terms