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rasbor
Highlight
The Indian Toys industry
is estimated at about
$1.4 billion.
The client is among the pioneers
in introducing Do-It-Yourself
culture to India and Rasbor is the
partner in crafting the ecosystem
oncoming
Market for Educational Toys for kids is long past infant stage and is all set to rule
the industry as a strong young man. The Demand for educational toys is growing
at 15 percent year on year basis in India. One of the prime reasons is higher
disposal income with working parents and another is single child mindset which
leaves them with more spending capacity per child. Moreover, parents want toys
which are not just recreational but also imbibe their kids with education and
The Client as a part of its
long term vision wants to
invest $15 million for the
company‟s growth.
creativity.
The client‟s ecommerce site, India‟s first curated market place for creative and
innovative products, is serving educational toys market with its Do-It-Yourself
products. The products gamut is not just limited to educational toys for kids, but
also includes Open source hardwares, Raspberry Pi, Arduino kits & electronics for
makers, and industrial & scientific Products.
The intuitive search feature
intelligently interprets customer‟s
request circumventing any human
errors.
“Rasbor‟s deployed
resources at client‟s
location provided the
flexibility and agility the
latter required.”
Objective:

Help client to save time in
Responsive mobile
application for all platforms
Intuitive and robust Search
Optimized performance
Streamlined communication
flow
Impressed with our work for other
templates and custom structures
clients and established credentials
perfectly incorporating all
in the industry, the client tapped
important elements were designed
Rasbor for the innovative mobility
by Rasbor. Bespoke emails
solution.
structures for Shipment, Order
completion, and Invoicing covered
The client wanted a highly
the customer purchase cycle and
interactive, very light and
beyond.
responsive mobility solution
independent of any platform.
PDF invoice using suitable
technology was developed which
The mobile application developed
reflected all detail about product,
on advanced technologies is
customer and the order. The
platform independent. The
technology allowed creative format
application is very light involving
creation, styling, inclusion of table
minimum custom coding for cross
structure, and logo addition. The
platforms, as wished by the client
invoice copy distributed across to
since the very beginning. The
all checkpoints – admin, customer,
application was crafted and made
and the delivery boy.
responsive for all devices.
Filtering feature allowed users to
To increase efficiency and decrease
filter products based on factors
page load time, loading of images
such as price, brand, etc. Further,
was executed on piecemeal basis
users could zoom-in products for
and happened as user scrolled
better visibility which in turn aided
down. It saved bandwidth for both
in buying decision.
user and the client. It provided
users with the experience of faster
Periodical jobs helped in staying in
loading website. It ensured users
touch with the present as well as
did not abandon the site due to an
past customers. The jobs could be
otherwise delay. The time spent by
programmed for multitude of
users on application increased and
purposes and make them
led to greater satisfaction.
automated thus saving a great deal
of effort. For example, it could be
2
Watertight communication to
used for sending email for birthday
customers and vendors is what the
reminders, offers & promotions,
client wanted. Modified default
and auto mass invoice generation.
“Rasbor shares
„Discover‟ element
from its 5D process
with that from the
client‟s “MakeDiscover-Innovate”.
No wonder how
Rasbor and the client
made great
partners.”
These emails were, of course, responsive to all devices. The appended
social logins provided customers with immediate access to the client for
sharing, liking and giving feedback on the product purchased.
Performance Optimization is another area having utmost importance for
Solution
an ecommerce platform. All product images were transferred from
ecommerce platform and stored in simple and equally secured storage
which allowed admin to access these images and other content on the
web from anywhere. Moreover, the images removed from ecommerce
A very light, interactive, and
responsive mobile app
platform not only added to performance but also saved space for other
purposes.
On sales, marketing and customer insight fronts, Google Analytics
Custom Analytics from Rasbor
integration and account configuration brought a lot of insights. The client
could keep track on daily/periodical basis of unique visitors, returning
customers, orders placed, products and pages visited and time spent by
Google Analytics Integration
customers. The analytics tool has useful features for vital organs of the
business – sales and marketing. The analytics helped precisely driving
marketing effort and lead generation.
Taking the customer insight even higher, Rasbor developed the module
which allowed the client to have additional insight on customer. This
custom development complemented the Google analytics and thereby
plugged any loose points that lied in tracking user‟s journey in the site.
Search feature was made intuitive. The backend code was modified to
make search utility smarter and accommodated search request with
corrections in spellings.
3
Full Stack Rasbor developers
Impact
Reduced abandoned
carts
It significantly reduced bounce
their sold items, respective statuses
rates which otherwise increased for
and see tracking numbers and
faulty search results. Plus,
invoices.
implementing elastic search
techniques made the search feature
highly optimized and robust.
Better track over
user‟s journey
ecommerce platform was
whichever items they select.
customized to reflect associated
vendors. This ensured admin could
and vendors could customize the
ids per their needs and
requirement.
was integrated with ecommerce
platform for accurate tracking of all
products to be delivered to
customers. The tracking was
conducted on item basis with
periodical jobs checking the status
of each item and updating the
displayed the key information such
backend on successful completion.
respective vendors thus eliminating
the need to browse through each
order for vendor information.
For Payment Stack, a number of
Payment Gateways was integrated
with the mobile application.
For shipping label, the Magento
backend passes the detail to
shipping partners for dynamic label
generation.
The API based on REST principles
acted as an interface between
Mobile Application and the
Login made easier by associating
ecommerce platform Magento. This
social logins as alternatives. It is a
made interaction between mobile
great advantage for customers who
application and ecommerce
do not have time to create account
platform seamless. Notably, it
but would instead prefer using their
further removed any platform
social account to login and shop. At
related dependency and made the
Present, users could use Facebook
application independent of any
or Google plus account to login.
platform.
This feature not only saved time for
Automatic coupons for redemption
users in hurry but also prevented
delivered to new customers which
them from abandoning the
they can use in their purchase.
application altogether.
Custom dashboard created for
vendors on backend. This interface
allowed vendors to have track over
4
The APIs from shipping partners
Moreover, the Sales Order window
as the list of order IDs and
“Technology effectively
leveraged for strong
customer relations and
communication.”
allows them to create shipment and
invoice with just one touch for
different vendors at just one glance
Reduced load on
servers
crafted for both admin and vendor
Default Order IDs provided by
easily see and find orders served by
Better Communication
with all stakeholders
Further, the one touch feature
Technology Stack
A very powerful technology stack was used
to architect this complex implementation.

Magento Community Edition 1.9

Phonegap, Ionic framework

Node js, Angular js, PHP 5.0,
JavaScript, Ajax, JSON, HTML, XML,
CSS, JQuery

MySQL

Memcache

Git, Bitbucket , Magmi, FileZilla,
WinSCP, PHPStorm

Amazon s3 buckets, Magemojo,
XAMPP
Results
Better audience building
and targeting
Top features

Platform independent mobile
application

Simple and effective navigation

Powerful search capability

Social logins for account creation

Multiple payment gateways

All essential ecommerce features
incorporated
5
Better Marketing data and
insights
Complete track over
customer‟s purchase cycle
Constant touch with
customers
Optimized and quicker
search results
Higher customer
engagement
rasbor - We are the next generation digital transformation agency.
We speak Design semantically right with Technology.
Our passion to craft unique and complex eCommerce experience encourages us to
deliver pathbreaking solutions.
What motivates us? Our People. Our Passion. Our Persistence.
Rasbor was established in the year 2012 with the purpose of generating
multifaceted workforce for the eCommerce domain. We are proud to be among the
early adapters of Magento in India. Our team of 110 people are adding value to
nearly 300+ businesses on national and international level.
We are the first movers in Magento 2 implementation with our other disruptive
solutions like Haatify, Designa, SubCom and Mebly.
The drive to succeed and create something unconventional is our differentiator. Our
5D process of Discover, Design, Develop, Deploy and Digitize covers a plethora of
services that will help you implement best eCommerce practices in optimal time
with maximum benefits.