gelcouture
introducing
only from
up to 14 days
of flawless color & shine!
no lamp. easy soak-free removal.
STEP 2
STEP 1
luxurious
couture color
flawless
gel-like top coat
gelcouture
only from
2-step system
14 days of wear!
gel-like wear & shine in an easy
for up to
step 2
luxurious
couture coat
patent-p
ding
en
irl s m
te
step 1
flawless
gel-like top coat
s
w
new
tapered cut brush for
perfect color application
new breakthrough
brush & stem
finish with our cutting edge, high
gloss top coat. this quick-drying
top coat helps protect color and
magnifies shine for an ultra-glossy
finish without a lamp.
choose from 42 all new essie shades
with pure color pigments that lay down
rich, streak-free color for a perfectly
tailored fit. repeat with second coat.
no base coat necessary.
the meticulous, tapered cut design of
this patent-pending swirl stem brush
hugs the curvature of the nail and
ensures perfect color application. the
unique swirl stem design allows for
the perfect flow of product every time.
gelcouture
gelcouture
application
easy removal
essie’s gel couture is formulated for use on
natural nails without a base coat
gel couture is a long wearing enamel formula that
does not require soaking or wrapping to remove
no basecoat needed.
start by helping your
client pick from our
42 couture-inspired shades.
shown here:
rock the runway
simply apply color with a
seamless swipe. place brush
near the cuticle, then pull
to the free edge in one long,
straight stroke. if needed,
fill in with one additional
stroke on each side. cap and
seal the free edge.
wait 1 minute, then seal with
gel couture top coat. cap and
seal the free edge.
apply a second coat using
the same technique.
tip: allow at least 1 minute
between coats—this helps
the richly pigmented formula
to fully adhere to the nail.
allow to dry.
general dry time is
slightly less than with
traditional top coat.
place a lint-free pad with
naturally clean polish remover on the nail.
pull pad down the nail.
tip: avoid rubbing back and forth—the
intense gel couture pigments could
transfer to the skin, adding time to the
removal service.
re-hydrate cuticles with a few
drops of apricot cuticle oil.
gelcouture
42 couture-inspired shades
only from
neutrals
whims & pins
70
take me
to thread
80
twill seeker
91
make the cut
100
pearls of
wisdom
130
touch up
135
first view
245
take a walk
250
looks to thrill
260
flashed
270
rock the
runway
280
beauty
marked
291
sit me in the
front row
300
the it-factor
360
spiked with
style
371
model clicks
380
off-duty style
390
surrounded
by studs
400
caviar bar
410
hang up
the heels
420
wrap party
11
sheer fantasy
20
spool me over
30
sew me
40
fairy tailor
50
stitch by stitch
60
pinned up
138
pre-show
jitters
140
couture
curator
150
haute to trot
160
zip me up
170
beauty nap
180
dress call
190
style in excess
200
labels only
210
on the list
230
signature
smile
240
model citizen
310
turn ‘n’ pose
320
find me a
man-nequin
340
drop the gown
345
bubbles only
350
gala-vanting
pastels
preview peek
brights
runway reveal
deeps
after the after party
gelcouture
expert testimonials
only from
from essie educators
“
gel couture is the most exciting product
for me in a long time. finally a manicure that
can last up to 14 days!
”
- Kim Tucker
Owner of The Upscale Nail
Yorba Linda, California
“I love that essie makes the nail stylist’s
job easy with a brush that custom fits any
nail type. I love it!”
- Jeanita Spikes, Nail Tech
Allen, Texas
“one of my favorite things about gel
couture is the new, innovative brush.
the new twisted stem helps control the
flow of polish!”
- Erin J Caldwell, Owner
Janeé Lawrence Spa Studio
Chicago, Illinois
the flat, wide brush gives you almost full
coverage in just one stroke!
“essie gel couture is truly something
special...the full brush helps me paint
my client’s nails beautifully, leaving a high
shine of color.”
- Debbie Leavitt, Nail Tech
Los Angeles, California
“these eye-catching, hourglass bottles
contour my hand comfortably...brilliant!”
- Danalynn Stockwood, Nail Tech
Athol, Massachusetts
“a thoroughly modern mani! essie’s gel
couture extends a salon manicure up
to 14 days.”
- Hillary Fry, Nail Tech
Brookfield, WI
“
such a variety of shades
to choose from with
so much shine!
“ the brush is incredible!
”
”
- Melissa Guyer, Nail Tech
Marion, Iowa
- Nicole Goldberg, Nail Tech
Boynton Beach, Florida
merchandising offers
high-impact
floorstand
display
holds up to
168 gel couture color bottles
and 72 top coat bottles
ask your distributor for
special buy-in offer
gelcouture
only from
compact
counter
unit
material #U2319400
24 gel couture colors
4 top coats
salon price $161.00
salon value $322.00
luxury
wall
unit
material #U2229200
42 gel couture colors
4 top coats
salon price $264.50
salon value $529.00
Limited availability on all offers. Ask your local distributor for more information.
introducing
up to 14 days
of flawless color & shine!
no lamp. easy soak-free removal.
#gelcouture
visit essie.com/pros for inspiration and
share your looks with #essielove