Advocacy Social Campaign at Expo West
A SIMPLE WAYS TO ADVANCE ORGANIC AT #EXPOWEST
Connect with your Members of Congress during #ExpoWest! It’s a simple act that can go a long
way in building relationships on the Hill and sharing important talking points with policy makers
about the importance of organic.
Here’s what to do:
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Customize the sample tweets below with YOUR elected officials Twitter handle, your
business name or district as appropriate. Just choose your favorite talking points of the
options we’ve provided.
Share it along with the graphics we’ve included OR with a photo of you at your booth
doing #organic business at #ExpoWest.
Favorite and/or retweet if your member of congress retweets or comments!
Sample Tweets
ON GROWTH + JOBS + RURAL DEVELOPMENT
We are feeling GROWTH in a big way at #ExpoWest. Shout out to <@SenatorCongressmen> for
being our #organic champion on the hill
The nearly $50B dollar a year #organic industry is a bright spot in the U.S. farm economy, happy
to be a part of it! #ExpoWest <@SenatorCongressmen>
US #organic sales have grown 209% in 10 yrs from $14B in 2005 to $43.3B in 2015!
https://www.ota.com/resources/market-analysis #ExpoWest <@SenatorCongressmen>
DYK that US #organic sales have experienced double digit growth in each of the last 5 years!
https://www.ota.com/resources/market-analysis #ExpoWest <@SenatorCongressmen>
DYK 60% of #organic businesses reported that they increased full-time employment in 2015?
#ExpoWest <@SenatorCongressmen>
From processors to packers, distributors to marketing coops, #organic employs Americans
across the entire supply chain #ExpoWest <@SenatorCongressmen>
DYK that <Business Name> in <district>, is in an #organic hotspot? The more #organic, the
better! https://www.ota.com/hotspots #ExpoWest <@SenatorCongressmen>
DYK #organic hotspots kick start rural economies & communities? Learn more:
https://www.ota.com/hotspots #ExpoWest <@SenatorCongressmen>
OTA.com / @OrganicTrade / [email protected]
Advocacy Social Campaign at Expo West
#Organic hotspots boost median household incomes by ~$2k + reduce poverty levels by an
average of 1.3% https://www.ota.com/hotspots #ExpoWest <@SenatorCongressmen>
#Organic hotspots rep. all kinds of organic agricultural activity + businesses: crop production,
livestock production, organic processors https://www.ota.com/hotspots #ExpoWest
<@SenatorCongressmen>
DOMESTIC PRODUCTION + FARM NET INCOME
DYK there are 24,000 + @USDA certified #organic operations in the US, from strawberries to
beef, wheat to eggs + everything in between #ExpoWest <@SenatorCongressmen>
^ Note: I like the idea of customizing this number to state or district – so number of ops and
using crops in that region
#Organic is the fourth largest food and feed economy in the U.S. with over 6.2 billion in 2015
farm gate sales #ExpoWest <@SenatorCongressmen>
#Organic is an opportunity for US farmers! Farm gate sales are up 13% since 2014 yet demand
regularly outpaces supply #ExpoWest <@SenatorCongressmen>
Fun fact: #Organic farms are 35% more profitable than the average farm
https://www.ota.com/resources/market-analysis #ExpoWest <@SenatorCongressmen>
Premiums paid to #organic farmers can range from 29-32% above non-organic prices, which
makes staying on the farm possible #ExpoWest <@SenatorCongressmen>
OTA.com / @OrganicTrade / [email protected]
Advocacy Social Campaign at Expo West
MARKET-BASED + CONSUMER DRIVEN LABEL
#ExpoWest reminded us how grateful we are for @SenatorCongressmen’s steadfast support of
#organic ag & trade! Our customers <3 organic & so do we!
Competition and choice are the bedrocks of the US economy. Consumers drive demand and
many are choosing #organic #ExpoWest <@SenatorCongressmen>
We think that US farmers and consumers should be able to decide which foods they want to
grow and buy, don’t you? #ExpoWest <@SenatorCongressmen>
A healthy market for #organic products requires a clear market distinction backed by a trusted,
verified and enforced @USDA organic label #ExpoWest <@SenatorCongressmen>
DYK that #organic options are now found in 75% of all categories on supermarket shelves?
https://www.ota.com/resources/market-analysis #ExpoWest <@SenatorCongressmen>
The @USDA #Organic Label is highly trusted by over 75% of families
https://www.ota.com/resources/market-analysis #ExpoWest <@SenatorCongressmen>
The @USDA #Organic Label means something valuable and tangible in a sea of sometimes
confusing claims #ExpoWest <@SenatorCongressmen>
Between 68% and 86% of all US households purchase some #organic products, and that # is
increasing each year https://www.ota.com/resources/market-analysis #ExpoWest
<@SenatorCongressmen>
OTA.com / @OrganicTrade / [email protected]
Advocacy Social Campaign at Expo West
USDA STRENGTH + ELECTIVE STANDARD
Hugely successful #ExpoWest! Thanks to <@SenatorCongressmen> for continuously supporting
@USDA’s #Organic Program so that our business can grow
#Organic relies on a strong @USDA Organic Program. One doesn’t work without the other!
#ExpoWest <@SenatorCongressmen>
DYK #organic is a voluntary regulatory program for those who choose to market products under
the @USDA organic seal? #ExpoWest <@SenatorCongressmen>
The @USDA #organic program provides uniform standards + enforcement for those who
choose to participate #NotMandatory #ExpoWest <@SenatorCongressmen>
#Organic is a win/win. The market rewards businesses that opt-in AND consumers are free to
make the choice to purchase organic! #ExpoWest <@SenatorCongressmen>
“A rising tide lifts all boats.” Meeting the increased demand for Organic production is good for
the greater US ag industry! #ExpoWest <@SenatorCongressmen>
#Organic is fueled by consumers and thrives when @USDA recognizes its importance to rural
economies #ExpoWest <@SenatorCongressmen>
OTA.com / @OrganicTrade / [email protected]