Profit Ignitor Lisa Faast, PharmD VP of Marketing and Creative Solutions at Pharmacy Development Services lfaast@pharmacy‐owners.com © PHARMACY DEVELOPMENT SERVICES – all rights reserved Disclosure • Dr. Lisa Faast has no actual or potential conflict of interest in relation to this program/presentation. • I will not discuss off label use and/or investigational use in my presentation. © PHARMACY DEVELOPMENT SERVICES – all rights reserved Objectives For Pharmacists or Technicians • At the completion of this program, the participant will be able to: • List the top 2 KPIs you should track in your pharmacy business • Discuss the 5 strategies to increase profits through dispensing © PHARMACY DEVELOPMENT SERVICES – all rights reserved 1 © PHARMACY DEVELOPMENT SERVICES – all rights reserved Introduction Dr. Lisa Faast • Opened start up 2006 • Grew to 7M & 35 employees • With PDS since selling in 2012 Now V.P. of Marketing & Creative Solutions Providing Independent Pharmacies an Advantage in an Unfair Game © PHARMACY DEVELOPMENT SERVICES – all rights reserved 2 The Old Game of Pharmacy Take anything that walks in No control over your profits Volume is the game © PHARMACY DEVELOPMENT SERVICES – all rights reserved Change Your Rx Lineup for Increased Profits Gross Margin per Rx $45 $40 $35 $30 $25 You can find and achieve this delta $20 $15 $10 $5 $0 Typical Pharmacy PDS © PHARMACY DEVELOPMENT SERVICES – all rights reserved 3 New thinking STARTS HERE With DATA MINING © PHARMACY DEVELOPMENT SERVICES – all rights reserved Data Mining Is… • • • • • A way of thinking More than the success of 1 drug Beyond just switching Reverse engineering your profits A focused way to grow your bottom line © PHARMACY DEVELOPMENT SERVICES – all rights reserved 4 5 Data Mining 5 Strategies To Increase Profits Through Dispensing Therapeutic switch Dosage form switch Fill variety profitable Rx Fill profitable Rx often Mitigate low margin Rx © PHARMACY DEVELOPMENT SERVICES – all rights reserved Therapeutic Switch • • • • • • Two drugs treat similar symptoms Often in the same drug class One will be more profitable for pharmacy Profitable Rx should have a therpeutic advantage or at least neutral Create your list for each major drug class Examples © PHARMACY DEVELOPMENT SERVICES – all rights reserved Dosage Form Switch • • • • • Same drug different salts or forms Sometimes a therapeutic advantage Least common form often most profitable Low resistance to change Examples © PHARMACY DEVELOPMENT SERVICES – all rights reserved 5 Fill More Profitable Rx • • • • • Most profitable drugs are by accident Pharmacy should create a service to earn high-dollar referrals Market to prescribers of profitable Rxs Educate prescribers and patients on the benefits of profitable Rxs Examples © PHARMACY DEVELOPMENT SERVICES – all rights reserved Fill Profitable Rx More Often • • • • • Increase compliance of profitable Rxs Sync profitable Rxs Autofill Refill reminder Special packaging © PHARMACY DEVELOPMENT SERVICES – all rights reserved Mitigate Low Margin Rx • • • • • • Reducing low/negative Rx increases profit Buy better, secondary market MAC appeals Look for switching opportunities Refuse to fill DAW, AWP updates, reverse and rebill © PHARMACY DEVELOPMENT SERVICES – all rights reserved 6 Are you tracking the correct KPIs for your pharmacy? Typical KPIs in a pharmacy • Volume • Percent Margin • # of refills/new Better KPIs to track • Average Margin per Script • Total Margin Dollars • Your percentage of negative scripts Key Performance Indicators to Track © PHARMACY DEVELOPMENT SERVICES – all rights reserved Track Your Progress • Doubled margin in less than 6 months • Relatively same volume © PHARMACY DEVELOPMENT SERVICES – all rights reserved 7 Questions? © PHARMACY DEVELOPMENT SERVICES – all rights reserved Profit Ignitor Lisa Faast, PharmD VP of Marketing and Creative Solutions at Pharmacy Development Services lfaast@pharmacy‐owners.com © PHARMACY DEVELOPMENT SERVICES – all rights reserved 8
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