Test Drive Unlimited
Game Overview
The Game
Key Features
TDU is redefining the racing genre
online with M.O.O.R.: Massively
Online Racing. It is the only game that
allows for literally thousands of gamers
to play within the same game world
simultaneously. The seamless online
connection offers unlimited new
challenges, opponents and competitions
as well as monthly additions of vehicles
and music.
TDU challenges players online to
experience the most exotic and fastest
vehicles on more than 1000 miles of
diverse Hawaiian roads.
Gamers win races, challenges, missions
and tournaments to earn credits and
purchase new cars, bikes, rare
performance parts, clothes, apparel,
homes and garages.
• More than 125 licensed vehicles
from exclusive manufacturers
including Lamborghini,
Aston Martin and Mercedes
• Functions such as radio, electric
windows, horn, wipers and more;
• Create your own challenges or
races on 1000 miles of open
Hawaiian roads.
• Upgrade each car or bike with
options from the actual
manufacturers’ catalogue. Players
create characters, buy new homes
and garages, and tune and
upgrade vehicles with aftermarket
parts
• Players can create or join a club to
talk, chat, trade, race or organize
club-based competitions and
tournaments
Key Data
12-17
25-54
PLATFORMS
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18-34
Male
18-49
Female
AUDIENCE
TV
PRINT
ONLINE
CHANNEL MARKETING
OUTDOOR
PR
OTHER
MARKETING SUPPORT
EVENTS
500,000
Global
UNITS
TERRITORIES
Nov 2006
RELEASE DATE\
RATING
Branding Opportunities
Categories
APPAREL
INSURANCE
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AUTOMOTIVE
LEISURE
BANKING & FINANCE
OILS & GAS
BEVERAGES
PERSONAL CARE
COMPUTERS
PHARMACEUTICALS
TRAVEL
CONFECTIONERY
QSR’S
ENTERTAINMENT
SPORTS
TECHNOLOGY
FOOD
HEALTH CARE
TELECOMS
Integrations Options
Integration Options
In-Game
Integration Option
Signage
06.02.08 version1
Description
Availability
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