ENERGY STAR®
and housing
The Partnership Possibilities
Barbara Mullally Pauly
Chief, Housing Programs
Office of Energy Efficiency
May 12, 2005
Ottawa, Ontario
Regional Initiatives
The TRUE Market Drivers
• Built Green Alberta (prescriptive) – EGNH labelling of all
houses and builder training are mandatory requirements
• Power Smart New Home Program – Manitoba (prescriptive)
– EGNH labelling of all houses is mandatory, most houses
rate at EGNH 77 or higher
• GreenHome Program – Yukon (performance based) – each
house is generally EGNH 80 or higher
• Novoclimat – Quebec (prescriptive) – each house is
generally EGNH 78 or higher
• ENERGY STAR for New Houses
The common denominator - EGNH
Selling Energy Efficiency
• Consumers are concerned about the environment, about
global warming, and monthly fuel costs
• Home Builders slow to adopt change. Other
industries/manufacturers embrace change and innovation
and use it to improve their business
• Typically, builders make 5 – 15% on their houses, but can
make 50 – 200% on energy upgrades and increase
customer satisfaction while doing it
Key Messages
EnerGuide for New Houses:
• Here is a quality home whose builder has the confidence to
have it tested so you can make an informed consumer
decision
ENERGY STAR for New Homes:
• No need to look any further, this home is among the most
energy efficient on the market
Two tools that help builders
sell better homes
Benefits of EGNH
• Shows customers the financial benefits of energy
efficient upgrades
• Recognizable government-backed label
• Not a pass/fail standard, but a universal rating tool
• The ratings are predictable and modeled in the worst
case scenario, so no surprises when house is built
ENERGY STAR Qualified
New Houses
• Suited to the production building process
• Easy to apply for approval of a custom option
package
• Most recognized energy efficiency brand on
the market
• Real Estate Sales Training: 1 day sales
course (8-RECO credits) – available from the
established R-2000/EGNH training curriculum
Knowledge It Builds trust
• Increased credibility
• People do not buy from someone they don’t trust
• These tools are backed by the GoC’s QA process
• Consumers get information easily – best in class –
no need to go further
New home
label
Successful launch of
pilot project
•
Approx 15 builders have
become ENERGY STAR
Participants
•
Canada’s First Community
of ENERGY STAR
qualified houses was
announced in Ottawa area
•
Supporters include:
Ontario Ministry of Energy,
EnerQuality Corporation,
OHBA, Union Gas,
Enbridge Gas, and Owens
Corning.
Partnerships
• All manufaturers or retailers in this room have some
form of relationship with a builder(s)
• How do your products help builders to achieve the
technical specifications for ENERGY STAR?
• Upgrade packages
• Cross marketing
• How do your products help improve energy
efficiency?
Contact Points
•
NRCan contact info:
Sylvain Quilliam, Program Manager
New Housing Programs, Office of Energy Efficiency
[email protected]
(613) 943-0740
•
EnerQuality Corporation is the service organization responsible for
training new builder participants and inspectors in Ontario only
•
EnerQuality Corporation contact info:
Lenard Hart
EnerQuality Corporation
[email protected]
(416) 922-9038 ex 22
Existing Housing
• EnerGuide for houses retrofit incentive
• 162,000 houses evaluated
• 21,000 grants given to Canadian homeowners
averaging $650
• Average energy savings 27%, 3.9 tonnes of CO2
• Target of 90,000 houses this year
• Typical improvements include
•
•
•
•
Insulation
furnace replacement
window upgrades
airtightness
EGH Opportunities for
Promotion
• 04/05 Enbridge and Union Gas bill stuffers promoting
EGH to 3.3M Households – Sask Energy 400K –
Maritime Electric – 54K
• Hydro Québec’s 2X multiplier for EE improvements
• CMHC mortgage insurance rebate for improvements
• BC Hydro and Terasen participation in local
community climate change challenges (Quesnel)
• Hydro One and Low-Income housing proposal to
OEB
Contact Point
NRCan contact info:
Suzanne Deschênes,
Manager, Existing Housing Programs
Office of Energy Efficiency,
Natural Resources Canada
[email protected]
(613) 947-4824
Thank-you
Barbara Mullally Pauly
Chief, Housing Programs
Office of Energy Efficiency