Design Theory - Cutting Edge Web Design and Development

B y: Ejaz Ahmad Si ddi qui
Lesson 2
 Follow-up of assignment
 Introduction to Design Theory
 Contents of a Great Web Design
 Solid Layout
 Effective Typography
 Right Color Scheme
 Wireframes
 Wireframes
 Whitespace
 Whitespace
 Whitespace
Typography refers to the
arrangement of text on a
page, and appears in
some form or another in
all instances of written
communication
Contrast
Pale pink text on a pale blue background, might match your t-shirt, but it just
doesn’t read well. Text exists to be read; make sure that it contrasts enough with
the background to achieve that.
Size
Size refer to the size of a type on a typographic scale
Hierarchy
Different sizes of type, used consistently throughout your pages, will signal loud
and clear to your readers the relative importance of your pages’ elements
Space
Let your type breathe. Don’t be afraid to leave blank spaces in your pages.
This negative or white space will help focus attention on the text—and it’s the text
that speaks loudest, so let it be heard