Draft
Report:
Test Answer Key
Test:
9_12 Business and IT 6411 - Comp Apps 1 PostAssess 1
Description: Desktop Publishing
Form:
501
1.
In Figure 1, the text boxes at the top and the bottom illustrate which design principle?
(NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Balance
C. Contrast
D. Repetition/consistency
2.
In Figure 3, the text in the middle is an example of which design principle?
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A. Alignment
B. Balance
C. Contrast
D. Repetition/consistency
3. A flyer used to advertise the prom is created in which the location, date, time, and cost are
centered. This is an example of which design principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
4. Jay chose images that were all photographic for his publication. This is an example of which
design principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
5. A newsletter is created for a local church. The headings are all keyed in 14 pt Arial and the
body is keyed in 12 pt Times New Roman. This is an example of which design principle?
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A. Alignment
B. Proximity/unity
C. Repetition/consistency
D. White space
6. A brochure is created by the Rotary Club about its participation in the Labor Day Parade that
includes five similarly formatted digital pictures. This is an example of which design
principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/Unity
D. Repetition/consistency
7. A brochure is created to explain the benefits of a new product. The headings, body, and
graphics are positioned within extremely wide margins. This is an example of which design
principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/unity
D. White space
8. The use of black font on a peach colored page is an example of which design principle?
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A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
9. Which design principle is illustrated by the font scheme below?



Major headings – 14 pt Arial font
Subheadings – 12 pt Cambria font
Body text – 11 pt Calibri font
(NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
10. White and black, light gray and dark blue, and red and white are examples of which design
principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
11. A brochure has been created for the business department at a local high school. The title text
is keyed in 14 point, bold, black, and Arial font. The body text is keyed in the same style as
the title text. This is an example of: (NCCTE.9_12.BE.6411.PP103.02)
A. effective use of proximity/unity.
B. effective use of repetition/consistency.
C. ineffective use of proximity/unity.
D. ineffective use of repetition/consistency.
12. The use of white font on dark stationery is an example of which design principle?
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A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
13. Juan determined that attendees at an ice hockey game typically enjoy listening to rock music
and fast-food restaurants. Which characteristic of the target audience has Juan identified?
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A. Age
B. Educational background
C. Group membership
D. Interests
14. Jan created an informational booklet on school clubs and activities. This is an example of
which type of publication? (NCCTE.9_12.BE.6411.PP103.02)
A. Agenda
B. Brochure
C. Flyer
D. Newsletter
15. The FBLA secretary created a publication to display the date, time, and location of the next
meeting. This is an example of which type of publication?
(NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Flyer
C. Letterhead
D. Newsletter
16. First National Bank created a publication that explains the different types of interest-bearing
savings plans. It includes information on IRAs, 401(k)s, CDs, and money market accounts.
This is an example of which type of publication? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Flyer
C. Letterhead
D. Newsletter
17. Zack is introducing himself to the local chamber of commerce in hopes of drumming up new
customers and getting his name known as a teacher. What is the most appropriate publication
choice that will provide Zack's contact information? (NCCTE.9_12.BE.6411.PP103.02)
A. Business card
B. Brochure
C. Letterhead
D. Newsletter
18. The Chamber of Commerce assists local businesses in securing guest speakers for classroom
presentations. What is the most appropriate publication choice for information that highlights
the topics of expertise and background data on each speaker?
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A. Brochure
B. Business card
C. Illustration
D. Newsletter
19. Moore High School FBLA plans to announce the new officers' names and positions,
summarize the previous weekend's fundraising event, and promote the upcoming visit to the
nursing home. What is the most appropriate publication choice for this information?
(NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter
20. The DataMax Company wants to educate the public about the design and highlight the
features of its newest product at an upcoming trade show. What is the most appropriate
publication choice for this information? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Letterhead stationery
D. Newsletter
Please use the following passage for questions 21 through 22:
Scenario 10: A publication is being planned to entice people to visit a new exhibit at the NC
Museum of Natural History about fun and exciting activities in the Appalachian Mountains.
21. In Scenario 10, the team wants to inform the public about the new exhibit including the dates
and times the museum will be open and the cost of admission. What is the most appropriate
publication choice for this information? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter
22. In Scenario 10, the team wants to inform the public about how the Appalachian Mountains
were formed, the varieties of plants and animals that live in the mountain range, its total
distance, and its namesake. What is the most appropriate publication choice for this
information? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter
Please use the following passage for questions 23 through 26:
Scenario 13: A design team is creating a publication for the Twisted Stitcher clothing store. The
store features original and custom-tailored apparel. publication for the Twisted Stitcher clothing
store. The store features original and custom-tailored apparel.
23. In Scenario 13, what color scheme should the design team use for the company letterhead?
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A. Light green stationery with dark blue font
B. Light yellow stationery with white font
C. Purple stationery with purple font
D. Yellow stationery with mint green font
24. In Scenario 13, what graphic should the design team use on the letterhead and the business
cards? (NCCTE.9_12.BE.6411.PP103.02)
A. Digital picture of a man in a tuxedo
B. Digital picture of a voting ballot
C. Image that symbolizes freedom
D. Image that symbolizes justice
25. A design team is developing a publication for a personalized clothing business. The
publication will be distributed monthly to members of the Twisted Stitchers sewing club to
highlight upcoming events and sewing tips. What is the most appropriate publication choice
for this information? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter
26. A design team is creating personalized publications for each business associate in a clothing
store. Each publication will include contact name, phone number, and email address. This is
an example of a: (NCCTE.9_12.BE.6411.PP103.02)
A. brochure.
B. business card.
C. flyer.
D. newsletter.
27. Jack carefully placed photographs of the different animals he saw in Yellowstone National
Park next to the blocks of text he wrote describing them. This is an example of which design
principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Consistency
C. Contrast
D. Proximity
28. Placing text boxes at the top and in the margins of a publication is an example of POOR use
of which design principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Consistency
C. Proximity
D. White space
29. Julie created a brochure about the different badges for her Girl Scout troop and left-justified
the text. This is an example of which design principle? (NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Consistency
C. Proximity/unity
D. Repetition/consistency
30. Orange and white or white and blue are examples of which design principle?
(NCCTE.9_12.BE.6411.PP103.02)
A. Alignment
B. Contrast
C. Proximity/unity
D. Repetition/consistency
31. A flyer for the NC State Fair has been created with a dark blue background and white text.
The flyer announces the dates, times, admission costs, and special attractions. The selection
of the text and background is an example of: (NCCTE.9_12.BE.6411.PP103.02)
A. effective use of contrast.
B. effective use of repetition/consistency.
C. ineffective use of contrast.
D. ineffective use of repetition/consistency.
32. Determining which CTE student organizations the attendees at the school belong to is an
example of defining the: (NCCTE.9_12.BE.6411.PP103.02)
A. design principles.
B. purpose of a publication.
C. target audience.
D. type of publication.
33. A flyer is prepared using a small amount of text in Comic Sans font and several colorful
cartoon graphics. The use of these two elements together in the publication has the desired
affect of appealing to the reader's: (NCCTE.9_12.BE.6411.PP103.02)
A. age.
B. education level.
C. group membership.
D. interests.
34. A flyer is created using graphic images of several foods, a soccer ball, a fishing pole, and a
picnic table. The graphic images are examples of appealing to the group's:
(NCCTE.9_12.BE.6411.PP103.02)
A. age.
B. education level.
C. group membership.
D. interests.
35. What do flyers and brochures have in common? (NCCTE.9_12.BE.6411.PP103.02)
A. Have multiple pages
B. Use colored fonts
C. Use high quality paper
D. Used to advertise
36. June created a publication to inform parents about the events which occurred at school during
the previous month. This is an example of which type of publication?
(NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Flyer
C. Letterhead
D. Newsletter
37. First National Bank produces an in-house monthly update that features information about
employee awards and recognitions, special interest topics, and administrative messages. This
is an example of which type of publication? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Flyer
C. Letterhead
D. Newsletter
38. A design team wants to inform the public about the dates and times a new medical clinic will
be open. What is the most appropriate publication choice for this information?
(NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter
39. A design team is creating a publication to educate clients of a medical clinic about diabetes.
The publication will include information about the different types of diabetes, the effects of
the illness, and the treatment plans. What is the most appropriate publication choice for this
information? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter
Please use the following passage for questions 40 through 42:
Scenario 12: A design team is creating a publication for Mr. Meeks who is opening a private law
practice. He will have three attorneys and two administrative assistants working for him. His law
firm specializes in legal rights for women.
40. In Scenario 12, the team develops a publication that educates the public about the services
that are offered by the law firm. This is an example of a: (NCCTE.9_12.BE.6411.PP103.02)
A. brochure.
B. business card.
C. letterhead stationery.
D. newsletter.
41. In Scenario 12, the team develops a publication that explains the court system with a focus
on the duties of jurors. This is an example of a: (NCCTE.9_12.BE.6411.PP103.02)
A. brochure.
B. business card.
C. flyer.
D. newsletter.
42. In Scenario 12, the team wants to develop for each attorney an individual personalized
publication that includes his/her name, phone number, and email address. This is an example
of a: (NCCTE.9_12.BE.6411.PP103.02)
A. brochure.
B. business card.
C. flyer.
D. newsletter.
43. A design team wants to advertise around town the grand opening of a store. What is the most
appropriate publication choice for this information? (NCCTE.9_12.BE.6411.PP103.02)
A. Brochure
B. Business card
C. Flyer
D. Newsletter