CLIENT SUCCESS STORY
CheapCaribbean.com
Review-reading travelers convert 123% higher
at CheapCaribbean.com
Company Profile
www.cheapcaribbean.com
Doylestown, PA, USA
Travel
Bazaarvoice Solutions
Ratings & Reviews
Customer Since
2010
Cheap Caribbean offers all-inclusive Caribbean vacations at their
ecommerce site, CheapCaribbean.com. For most shoppers, travel
arrangements are highly-researched purchase decisions. Travelers
conduct extensive research when choosing vacation destinations,
hotels, itineraries, and more.
Recognizing this, Cheap Caribbean launched Bazaarvoice Ratings & Reviews on their site in July
2010. The company sent a past-purchase email to all customers who had made a purchase on the
site in the past 24 months, inviting these customers to write a review. Within two weeks, this single
email campaign brought in over 8,000 customer reviews on CheapCaribbean.com.
Almost immediately, the travel broker saw increased conversion and engagement attributable
to these reviews.
What we measured
For a seven week period from August to September, 2010, we compared hotel page visitors at
CheapCaribbean. com who interacted with user-generated content (UGC) to those who did not
interact with this content, across a number of metrics.
Hotel page visitors
who interacted with
UGC were found to
convert 123% higher
than those who
did not interact
with this content.
Review-engaged travelers convert
123% higher
During the period, 20% of all order
revenue was influenced by reviews.
Hotel page visitors who interacted
with UGC were found to convert
123% higher than those who did not
interact with this content.
These visitors also had a 10%
higher average order value. Value
of each hotel page visit also
increased – Cheap Caribbean saw
a 144% lift in revenue per visit.
Ratings & Reviews on CheapCaribbean.com
UGC engages site visitors
Additionally, review-engaged visitors spent 76% more time on the Cheap Caribbean site, on average.
Visitors who interacted with UGC also viewed 42% more pages per session.