EMPLOYEE
ENTREPRENEURIAL
DISCOVERY STRATEGIES
TO GENERATE FEASIBLE
IDEAS FOR BUSINESS
2.01
DEFINITION
Entrepreneurial Discovery – The process
of systematically scanning for
technological, political, and regulatory,
social, and demographic changes to
discover opportunities to produce new
goods and services
CONTRIBUTIONS OF ENTREPRENEURIAL
DISCOVERY TO SOCIET Y
 Entrepreneurs are the mechanism by which our economy turns
demand into supply. They recognize consumer wants and see
the economic opportunities in satisfying them.
 Entrepreneurs are a principal source of venture capital. As
part of the process of planning and setting up a new business,
entrepreneurs gather resources. Money is one of the most
important of these resources. Entrepreneurs usually start
with their own funds and then seek out contributions from
private investors.
CONTRIBUTION CONTINUED
 Entrepreneurs provide jobs .
 The most successful entrepreneurs change society. In 1976,
Steven Jobs and Steven Wozniak set out to create Apple. In
less than 5 years, they created a whole industry comprised of
hundreds of related businesses and thousands of new jobs.
Can you image a workplace today that doesn’t have at least
one computer?
IDENTIFY CHANGES THAT ENCOURAGE
ENTREPRENEURIAL DISCOVERY
 Any time things change, there is an opportunity for
entrepreneurship. We need look no further than the Internet
to discover that. The Internet was a technological change that
opened up the door to new ideas such as Facebook, Google,
eBay, webcasts, etc.
Demographic Change
Political Change
Technological Change
Social Change
ACTIVITIES
 Guided Practice – Identify ways the following types of change
have led to entrepreneurial discovery
 Political change – election of a new President
 Social change – majority of mothers and fathers working outside
the home
 Demographic change – use of Spanish language increasing
rapidly in U.S.
 Independent Practice –Identify a change occurring in your
community that has encouraged entrepreneurial discovery.
Determine what type of change it is (e.g. technological, political,
legal, social, demographic, etc.), and identify new businesses or
products that have been developed in response to that change.