Product Development 1 Syllabus* MDSE 2350-001: MWF at 1000-1050am in Business Leadership Building 070. MDSE 2350-003: TR at 200-320pm in Wooten Hall 322. Instructor: Mrs. Kristina Bruder Office: 342A Chilton Hall Phone: 940-565-2709 Email: [email protected] Office Hours: Tuesday 4-6pm; Wednesday 2-3pm; Thursday 10-Noon; or by appointment. Please email to make an appointment. Course Description: Comprehensive overview of apparel product development, including researching and interpreting fashion direction, analyzing comparable market offerings, and developing color, style, and fabric trends. Customer conversion, revenue optimization, global collaboration, and selling innovation will be explored. Course Objectives: 1. Identify current merchandising trends and analyze the direction of fashion change. 2. Examine the impact of the economic, social, and political environments on fashion change. 3. Synthesize contemporary trends and develop merchandising strategies for relevant companies. 4. Recognize the breadth and depth of the fashion forecasting process. 5. Compare and contrast the methodologies used for short term and long term forecasting. 6. Recognize color forecasting as a coordinating factor in the apparel supply chain from fiber producer to retailer. 7. Examine the methods for conducting consumer research for new fashion products and marketing initiatives. 8. Prepare a color, fiber, and merchandise forecast for a future season. 9. Identify the stages involved in product development and apparel manufacturing. 10. Outline the cycle of merchandise distribution, and include the responsibility of wholesaler, jobber, retailers, and ultimately the consumer in this process. Required Texts: Publication Manual of the American Psychological Association (6th ed.). (2010). Washington, DC: American Psychological Association. Rousso, C. (2012). Fashion forward: A guide to fashion forecasting, New York, NY: Fairchild. Garner, M. & Keiser, S. (2012). Beyond Design: The Synergy of Apparel Product Development, 3rd Ed. New York, NY: Fairchild Publications, INC. ISBN# 978-1-60901-226-7. Additional readings will be posted on Blackboard. Required Supplies: Binder with pockets in which to organize ideas, inspiration and observations. Week Dates Topic and Lecture 1 8/25 – 8/29 Class Begins 2 9/1 – 9/5 (Closed 9/1: Labor Day) 3 9/8 – 9/12 4 9/15 – 9/19 5 9/22 – 9/26 6 9/29 – 10/3 Social/Cultural Influences and Consumer Markets 7 10/6 – 10/10 Market & Sales Research 8 10/13 – 10/17 9 10/20 – 10/24 Creating & Presenting a Forecast; board creation Color; HF visitor/Dr. Brandon 10 10/27 – 10/31 1 11/3 – 11/7 12 13 Introductions/Areas of Interest; Syllabus; Intro to PD: A Practical Timeline for Fall; APA; Trend Journal; PD overview; Role of Product Development; introduce Final Project; Resources Business Planning Intro to Fashion Forecasting; Final Project discussion & Group assignments Movement: Fashion Cycles & Adoption Assigned Readings (before class) Kaiser 1 Activity#1; ; ‘feed’ Trend Journal Kaiser 1 Activity#2; ‘feed’ Trend Journal Kaiser 2 ; Bring Trend Journal; Activity#3 assigned; Activity#4 assigned & due in class 9/18 & 9/19; Quiz1; ‘feed’ Trend Journal Rousso 1 - 2 Rousso 3; Kaiser 4 (pp. 101-112); www.thefashi oncycle.com; Rousso 4, Kaiser 3 Rousso 5; Kaiser 4 (pp. 114-118) Rousso 10 Rousso 7, Kaiser 4 (pp.118-120) and 5 Theme, Ideas, Story, Mood Materials Rousso 6 11/10 – 11/14 The Look, Design, Lookbooks Rousso 9; Kaiser 4 (pp. 123-127) 11/17 – 11/21 The Look, Design, Lookbooks Rousso 9; Kaiser 4 (pp. 123-127) Rousso 8; Kaiser 4 (pp.120-123) Assignments assign Activity#5; bring Trend Journal; Class Evaluation Quiz2 (Rousso 1-3, Kaiser 4 pp101112); assign Activity#6; ‘feed’ Trend Journal; Identify 4-5 Trends for Final Project; Activity#7; ‘feed’ Trend Journal; Quiz 3 (Rousso 4, Kaiser 3) Assign Activity #8; ‘feed’ Trend Journal; bring colors from Trend Journal next week Bring Trend Journal & Show collected color palettes from Trend Journal (20 points); Assign Board 1: Color ; Quiz4 (Rousso5, 10; Kaiser 4 pp114-118) Assign Activity #9; assign Board 2: Theme/Mood; Board 1 due Quiz5 (Rousso 6-7; Kaiser4 pp 118120); assign Activity#10; assign Board 3: Materials ; Board 2 due Assign Activity 11 (Bonus?); assign Board 4: The Look; Board 3 due; SETE; bring Trend Journals for final review (30 points) Final Project including Board 4 + script due on 11/20; Final Presentations begin 11/21 14 15 16 11/24 – 11/28 (Closed 11/2711/28: Thanksgiving) 12/1 – 12/5 (Pre-Finals Week) (12/5 = Reading Day, no class) 12/8 – 12/12 (Finals Week) Presentations Final Presentations continue; assign Interview Question Presentations Final Presentations continue; Interview Question due 12/1 or 12/2; SETE Final Exam MDSE 2350-001: MWF 1000-1050am in Business Leadership Building 070 = Friday, December 12, 800-1000am. Final Exam MDSE 2350-003: TR 200-320pm in Wooten Hall 322 = Thursday, December 11, 130-330pm. 2 parts: Comprehensive + Rousso 8-9 and Kaiser 4:pp120-127. *Not binding and subject to change. Activities will be due on the following Thursday if not due in class on same day. Mrs. Bruder's Schedule 800 900 1000 1100 Noon 100 200 300 400 500 Monday Tuesday Wednesday PD1 lecture BLB070 PD1 lecture BLB070 PD2 lecture (1200-150) Chil 345 PD2 lab (1200150) Chil387 Office Hour PDI (200320pm) WH322 Office Hour Thursday Friday Office Hour Office Hour PD1 lecture BLB070 Office Hour PDI (200-320pm) WH322 PDI Course Requirements* Quizzes (5@ 10 points each): covering assigned readings, lectures, APA, knowledge of Final Project, guest speakers and activities. Trend Journal (1): a place to collect items of inspiration including tear sheets, fabric swatches, trims, colors, articles (at least 3), drawings and notes; must be a combination of all sources; this will provide items for trend boards; remember to note historical eras; 3-ring binder with pockets; bring to class to show frequently during first 8 weeks. (bring 3 times; first time is free, next two times are work 20 points and then 30 points at final) Interview Question and/or Professional Development (2). Interview question: a short written essay answered as if being interviewed for a ‘dream’ position at a trend service or retail organization; the question is TBD but will challenge you to consider how the skills and knowledge learned in this class may be applied in a career setting. It will be offered at the end of the semester. (15 points) Professional Development: attend at least one opportunity (see below for details and an immediate opportunity). (10 points) Application Activities and Class Participation (assigned only in class) (10): from book or guest speakers; throughout the semester you will be given opportunities to complete assignments in or outside of class that will help expand your knowledge of the topics covered during lecture. These assignments will only be available in class. Class participation will come in the form of discussion boards on Blackboard, class activities, or questions posed in class. Digital Trend Boards (4): Color, Materials, Mood, Look (includes short essay for each, will be used for creating the script). Final Presentation (digital trend boards + script/boards + paper with boards) (1) Final Exam (1) Total Possible (determines final grade) *Not binding and subject to change. Points Available 50 (10%) 50 (10%) 25 (5%) 100 (20%) 100 (20%) 75 (15%) 100 (20%) 500 (100%) Professional Development Opportunities: Industry partnerships with retail companies such as Ross, Target, JCPenney and others support professional development events for UNT merchandising students. These events include activities such as the Executive in Residence (EIR) Lecture Series, Highway to Success, Merchandising Expo, Creating Consumer Experiences Symposium, and other professional development events. Detailed information and requirements for these events will be distributed throughout the semester. See below for an immediate opportunity. You may attend and swipe your UNT Student ID (to prove you attended) and write a short essay which includes the main points of the presentation and your opinion regarding both the speaker’s ability to present and the content of the presentation. The first of three presentations in the Executive + Scholar Lecture Series for 2014-15, presented by the Global Digital Retailing Research Center, will be Geoffrey M. Rappaport, co-founder of the hair salon franchise Supercuts. He will discuss how he is applying the Supercuts business model to dental care during the Executive + Scholar Lecture Series for 2014-15. He will be joined by Soo-kyoung Ahn, a visiting research scholar in UNT's Global Digital Retailing Research Center. Rappaport is "passionate about the creative mind, and the intersection of creativity and innovation in the digital age," Last said, adding that the college is fortunate to have Ahn "join Geoffrey in this creativity journey." o When: 10 a.m.-noon Sept. 10 (Wednesday) o Where: Ballroom in UNT's Gateway Center, 801 North Texas Blvd. o Cost: $50 for the general public and $25 for non-UNT university and college students. UNT students will attend for free. Tickets must be purchased by Sept. 8 (Monday). o Contact: Lisa Wallace, director of development for the College of Merchandising, Hospitality and Tourism, at 940-369-7051 or [email protected]. Also, Jamie Nordstrom, president of Nordstrom Stores, speaking Nov. 11 (Tuesday) on "Pioneering the Digital Rush", 10:00am-Noon. There will also be a few guest speakers in class and there are many other opportunities available for professional development. Feel free to look around and suggest them to the instructor. Approval is required before attending opportunities not listed above.
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