Strategic Plan 2016-2018
Strategic Plan 2016-2018
OUR GREAT GAME
This strategic plan has been developed by the Board of Newcastle Rugby League. The objective of the plan is to provide leadership
and assistance to our clubs and their members to benefit from the opportunities available on and off the field. We will work with our
stakeholders to develop and implement programs and policies that increase participation and maximise pathways for all involved.
The plan will allow us to continue to improve and govern the game to ensure that our decision making process is timely, researched
and effective. We acknowledge our proud history and embrace change and ultimately will work together to strive to be a rugby
league leader in this great game. We look forward to travelling the journey with you.
Matt Harris -CEO
community vision
governancE
To engage our Rugby League Community by promoting and enhancing the
opportunities and benefits within our great game.
RESTRUCTURE
values
COMMUNITY
• Engage and empower everyone to feel welcome in our game
•Encourage and support our members to achieve goals common to our
rugby league community
INTEGRITY
•Restructure the governance of the game to provide financial viability,
enhanced participant and stakeholder engagement, and improved
governance at all levels
COMPETITIONS
•To provide strong, competitive and strategically aligned competitions
•Increase resources to assist in the administration of competitions
financial strength
NEWCASTLE RUGBY LEAGUE
• To act with trustworthiness, honesty and fairness.
• Deliver on our commitments and be accountable for our actions
•Identify and grow additional revenue streams to facilitate
the realisation of our Community Vision
RESPECT
MEMBER ORGANISATIONS
•Embrace and celebrate diversity in culture, gender and social
background
• Treat everyone with consideration and dignity
•Provide leadership and assistance to ensure
the long term viability of our members
LEADERSHIP
COMMUNITY
• Establish a clear vision to share so others will follow
• Provide information, knowledge and methods to realise our vision
PATHWAYS
• Clearly define pathways for all participants
PARTICIPATION
key targets 2016-2018
•Develop and implement programs to significantly increase
participation growth and diversity
>Governance
> Financial Strength
>Community
•Establish strategic relationships that widen our connection
with the Newcastle & Hunter Region community
PARTNERSHIPS
governancE
OBJECTIVE
RESTRUCTURE
COMPETITIONS
STRATEGY
TARGETS
TIMELINE
Establish Stakeholder Committee
Ensure involvement of all relevant stakeholders
Dec 2015
Evaluate structures
Review four similar regions
Mar 2016
Determine ideal structure
Newcastle Rugby League as one governing body
June 2016
Support of governing bodies
Endorsed by CRL and NRL
June 2016
Implement restructure
2017
Notification and
commencement July 2016
Establish District Competition Committee
Representative from each District Club and Newcastle Rugby League
Dec 2015
Establish additional committees to review and make recommendations on all competitions
Senior and Junior competition committees
June 2016
Assist clubs and members to implement robust governance practices
Two phase approach: First phase District Clubs.
Second phase Junior Clubs and NHRL
Oct 2016
2017
financial strength
OBJECTIVE
STRATEGY
Review target market with a goal to establish new opportunities
MEMBER
ORGANISATIONS
TIMELINE
n/a
Review Oct/Nov annually
Retain all 2016 corporate partners
Increase financial support by 10% for 2017
Increase 2016 sponsorship revenue by 20%.
Review after establishment of restructure
Nov 2016.
Apr 2017
Apr 2016.
July 2016
Establish a comprehensive marketing plan
n/a
Jan 2017 (reviewed annually)
Identify and secure new revenue/funding opportunities
n/a
Ongoing
Review Oct/Nov annually
Secure sponsorship and/or partnerships that provide ongoing financial stability
Establish rebate style corporate partnerships
Apr 2016 (reviewed annually)
Assist in identifying and securing new revenue opportunities
n/a
Ongoing
Leverage current corporate partners
NEWCASTLE
RUGBY LEAGUE
TARGETS
Identify new corporate partnership opportunities
Community
OBJECTIVE
PATHWAYS
STRATEGY
TIMELINE
Realignment of all competitions and establishment of effective competition committees.
Implement restructure
June 2016
Collaborate with CRL, Knights and NRL to establish and implement pathway programs and initiatives
Newcastle Rugby League/Newcastle Knights Partnership proposal
Jan 2016
Annually review pathways programs and initiatives
n/a
Oct/Nov yearly
Review retention and recruitment programs for all participants and volunteers
Newcastle Rugby League/Newcastle Knights Partnership proposal
Aug 2015 (review June 2016)
Significantly increase education and support opportunities for all participants and volunteers
Establish Welfare Officer at club level
Newcastle Rugby League/Newcastle Knights Partnership proposal
Oct/Nov 2016
Annually review participation results
n/a
Oct/Nov yearly
Investigate participation diversity and growth programs and opportunities
n/a
Oct/Nov yearly
Identify and understand our rugby league community
Segmentation analysis
May 2016
Employ Community Engagement Officer to work with clubs, schools and the wider community
Recruit and appoint position
Oct/Nov 2016
Establish a working group which includes involvement of prominent Newcastle & Hunter community
representatives
n/a
June 2016
PARTICIPATION
PARTNERSHIPS
TARGETS