Leveraging Loyalty
2
Choice Privileges had reached a
crossroad in 2015
Somewhere in Rockville, MD, 2015
3
To be competitive, we needed to position
our program differently… introducing:
4
Your Extras: Weeknight Stays Just Got
More Rewarding!
Members get instantly rewarded with a little something extra — right at
check-in! Any point-eligible stay that includes at least one Sunday through
Thursday night qualifies.
500 Bonus Choice Privileges® Points
100 Airline Miles
$0.20/Gallon in Fuel Rewards Savings
$5 Starbucks Gift Card
$2.50 Amazon Credit
NEW! $2.50 Uber Trip Discount
5
The Industry Has Noticed
Choice Privileges jumped from 11th
place to 2nd place this year.
6
Guests are noticing too…and are
joining the program at record pace!
We hit 28M global members in August
We enrolled more members halfway through 2016
than we did in any year prior to 2014
7
Enrolling Choice
Privileges Members
And Why it Matters
8
Reminder: Third party rates are expensive
Third party rates
BAR Rate:
$100
15%+ Commission:
$15*
Net Rate:
$85
* Other System and royalty fees apply, based on brand and channel of booking.
9
Enrollments = Future Profits
Point-Ineligible
Rate:
+$180 revenue per year
65%
Not
Enrolls
Enrolled
Source: Business Intelligence 2015 data
10
Enrollment Rate has Room to Improve!
Out of all eligible guests, 11% were signed up.
Ascend hit an all-time brand high of 17% in September…
which means we can do better!
Ascend
18%
11%
All Brands
16%
14%
12%
10%
10%
8%
6%
4%
2%
0%
January
11
February
March
April
May
June
July
August
September
Tools for You
12
Your Front Desk Can Get Rewarded
New Enrollment:
Valid Email Address:
100 points
100 points
200 points!
Special Front Desk Incentive Until Nov. 30:
500 Points
250 each for a new enrollment and valid email address
Plus guests enrolled on non-eligible rates will earn 500 points too!
13
Employees Can Redeem 5,000 Points for
$25 Gift Cards
That’s just 10 enrollments for a $25 gift card!
14
Ready…Set…Enroll!
1. Make sure your staff are members
www.choiceprivileges.com/frontdesk
2. Get them trained
3. Involve the whole team
15
“Let me click the button to make you a part
of Choice Privileges.
Then you’ll earn points for free nights,
gift cards or airline miles.”
16
Enroll more guests in Choice Privileges so
we can:
•
•
•
•
17
Win their next stay
Drive return through central channels
Reduce your loyalty fee
Reward your employees