GETTING LOCAL MEDIA
INVOLVED
How do you get local media behind your day? Here are three suggestions and
recommended timings to create a media buzz prior to your event. If you need
assistance, please email the McGrath Foundations campaigns team and we can
point you in the right direction: [email protected].
WHEN TO CONTACT
MEDIA
3-4 weeks before event
1-2 weeks before event
Thank you – Post event
REASON FOR CONTACTING MEDIA

Send an alert to the editor of your local paper to
include your Pink Stumps Day event in their
’What’s on‘ or ’Community Diary‘ section


Make sure you include all the relevant details of
the event including date, time, what to wear, what
to bring etc.
Send an alert to the editor of your local paper to
excite and encourage people from your
community to attend your Pink Stumps Day event

Encourage your local paper to attend your event

Make sure you include all the relevant details of
the event including date, time, what to wear, what
to bring etc.
It’s important to thank your community for
supporting your Pink Stumps Day event


Make sure you include the amount raised as well
as any high quality images that were taken on the
day
TEMPLATE MEDIA ALERT – THREE WEEKS BEFORE THE EVENT
JOIN <YOUR TEAM NAME> PINK STUMPS DAY – BRINGING THE MAGIC OF
THE PINK TEST INTO <YOUR COMMUNITY>
<Insert today’s date>: <insert team name> will step up to the crease, showing off
their cricket skills to raise money for the McGrath Foundation, and making a real
difference by helping place McGrath Breast Care Nurses in communities across
Australia.
<Insert details, e.g. pink cricket match> on <insert date>.
Pink Stumps Day provides an opportunity for our local community to participate in
the spirit, energy and international phenomenon of the Pink Test. By bringing the
magic home it raises vital funds to make life for families experiencing breast cancer
just that little bit easier.
<Insert spokesperson’s name e.g. John Smith> from <insert team name e.g.
Calloway Cricket Club> said <insert quote from team spokesperson>.
<Insert team name> would love <insert local publication> help in encouraging the
local community to attend Pink Stumps Day, wear pink and to get involved in the
fundraising activities such as <insert fundraising activity> - it’s going to be so much
fun!
For more information about Pink Stumps Day or the McGrath Foundation, visit
www.pinkstumpsday.com.au or www.mcgrathfoundation.com.au
Date:
<Insert date>
Time:
<Insert time>
Where:
<Insert location/address>
Requirements for
attendance:
Wear pink on the day and have some cash on hand
to donate to the McGrath Foundation!
For more information,
contact:
<Insert contact name and phone number>
- Ends -
For further information, please contact:
Grace Keeping, McGrath Foundation Media Officer, +61 2 8962 6127
[email protected]
About the McGrath Foundation:
Jane McGrath’s personal experience has seen a team of passionate and dedicated
people come together and step up to the challenge of making life for families
experiencing breast cancer just that little bit easier.
The McGrath Foundation raises money to place McGrath Breast Care Nurses in
communities right across Australia as well as increasing breast awareness in young
people.
Since 2005 the McGrath Foundation has helped support over 49,000 families
experiencing breast cancer, with 110 McGrath Breast Care Nurses working in
Australia.
To find out more about the McGrath Foundation and how you can help make a
difference, please visit our website www.mcgrathfoundation.com.au or join us on
Facebook (mcgrathfoundation), Twitter (mcgrathfdn), Instagram (mcgrathfoundation)
or LinkedIn (www.linkedIn.com.au/com.ay/mcgrathfoundation) and encourage your
friends to do the same.
TEMPLATE MEDIA RELEASE – SEND OUT ONE WEEK BEFORE
THE EVENT
<INSERT TEAM NAME> ARE BRINGING THE MAGIC OF THE PINK TEST HOME FOR
MCGRATH FOUNDATION’S PINK STUMPS DAY
<Insert date>: <insert team name> are participating in the spirit, energy and international
phenomenon of the Pink Test by bringing the magic home. They’re showing off their cricket
skills to raise money for the McGrath Foundation’s Pink Stumps Day, hosting a <insert
details, e.g. pink cricket match> on <insert date>.
Pink Stumps Day provides an opportunity for teams, businesses, friends, families and
anyone in between to have fun playing cricket while raising money to fund McGrath Breast
Care Nurses in communities across Australia, and to increase breast awareness in young
people.
McGrath Foundation Ambassador and Director, Tracy Bevan, said “Pink Stumps Day plays a
vital role in achieving the Foundation’s mission of ensuring every family experiencing breast
cancer has access to a dedicated breast care nurse, no matter where they live or their
financial situation.
“Our McGrath Breast Care Nurses are at the heart of what we do at the Foundation. They’ve
supported over 49,000 families experiencing breast cancer. We’re encouraging everyone to
step up to the crease and make each run count by getting behind Pink Stumps Day to help
make this our biggest and pinkest yet.”
<Insert spokesperson’s name e.g. John Smith> from <insert team name e.g. Calloway
Cricket Club> said <insert quote from team spokesperson>.
<Insert team name> is inviting friends, family and the local community to join them for Pink
Stumps Day on <Saturday, 18 February or other date> and get involved with lots of fun
activities.
For more information about Pink Stumps Day or the McGrath Foundation, visit
www.mcgrathfoundation.com.au.
Date:
<Insert date>
Time:
<Insert time>
Where:
<Insert location/address>
Requirements for attendance:
Wear pink on the day and have some cash on hand to
donate to the McGrath Foundation!
For more information, contact:
<Insert contact name and phone number>
- Ends -
For further information, please contact:
Grace Keeping, McGrath Foundation Media Officer, +61 2 8962 6127 or
[email protected]
About the McGrath Foundation:
Jane McGrath’s personal experience has seen a team of passionate and dedicated people
come together and step up to the challenge of making life for families experiencing breast
cancer just that little bit easier.
The McGrath Foundation raises money to place McGrath Breast Care Nurses in
communities right across Australia as well as increasing breast awareness in young people.
Since 2005 the McGrath Foundation has helped support over 49,000 families experiencing
breast cancer, with 110 McGrath Breast Care Nurses working in Australia.
To find out more about the McGrath Foundation and how you can help make a difference,
please visit our website www.mcgrathfoundation.com.au or join us on Facebook
(mcgrathfoundation), Twitter (mcgrathfdn), Instagram (mcgrathfoundation) or LinkedIn
(www.linkedIn.com.au/com.ay/mcgrathfoundation) and encourage your friends to do the
same.
TEMPLATE THANK YOU MEDIA RELEASE – SEND OUT AFTER
THE EVENT
THE PINK TEST MAGIC CAME TO <INSERT COMMUNITY NAME> - <INSERT TEAM
NAME> THANKS <COMMUNITY> FOR PINK STUMPS DAY SUPPORT
<Insert team name> held their Pink Stumps Day on the <insert date> and thank the local
community for their support on what was a fun and successful day.
<Insert team name> raised <$xxxx amount> for the McGrath Foundation, with <the ground
going pink, bbqs, cupcake stand, etc> all adding to the pink festivities.
McGrath Foundation Ambassador and Director, Tracy Bevan, said “This Pink Stumps Day
and others like it throughout Australia play a vital role in achieving the Foundation’s mission
of ensuring every family experiencing breast cancer has access to a dedicated breast care
nurse, no matter where they live or their financial situation.
“Our McGrath Breast Care Nurses are at the heart of what we do at the Foundation. They’ve
helped to support over 49,000 families in Australia experiencing breast cancer. We thank
everyone who stepped up to the crease and made each run count by getting behind the
McGrath Foundation.”
<Insert spokesperson’s name e.g. John Smith> from <insert team name e.g. Calloway
Cricket Club> said <insert quote from team spokesperson>.
For more information about Pink Stumps Day or the McGrath Foundation, visit
www.mcgrathfoundation.com.au.
- Ends For further information, please contact:
Grace Keeping, McGrath Foundation Media Officer, +61 2 8962 6127 or
[email protected]
Please insert your local organisers contact details xxxx.
About the McGrath Foundation:
Jane McGrath’s personal experience has seen a team of passionate and dedicated people
come together and step up to the challenge of making life for families experiencing breast
cancer just that little bit easier.
The McGrath Foundation raises money to place McGrath Breast Care Nurses in
communities right across Australia as well as increasing breast awareness in young people.
Since 2005 the McGrath Foundation has helped support over 49,000 families experiencing
breast cancer, with 110 McGrath Breast Care Nurses working in Australia.
To find out more about the McGrath Foundation and how you can help make a difference,
please visit our website www.mcgrathfoundation.com.au or join us on Facebook
(mcgrathfoundation), Twitter (mcgrathfdn), Instagram (mcgrathfoundation) or LinkedIn
(www.linkedIn.com.au/com.ay/mcgrathfoundation) and encourage your friends to do the
same.