Venue and Business
Tourism Award
Title Sponsor
Category Sponsor
www.grandbrighton.co.uk
www.visitbrighton.com
Venue and Business Tourism Award
This award is open to any organisation that excels in the wedding and business tourism
sector eg exhibition centres, hotels, conference, wedding and banqueting venues,
convention bureaux and destination organisations. To enter this award your business
must offer visitors an exceptional standard of service and an outstanding, memorable
experience.
If you have won Gold in the Beautiful South Awards for two years in row in this
category, you are not eligible to enter this award the following year and if you won gold
in the 2017 VisitEngland awards you can not enter the same category in the 2018
VisitEngland awards.
The judging will be based on this entry form and we will also look at your website (on
desktop, mobile and tablet), use of social media, what visitors are saying about you and
how you manage your online reputation. If there is any other information (not available
online) that you would like to include, that illustrates points made in your entry, please
email one pdf document no larger than 5mb. If more than one document is sent or it is
larger than 5mb it will not be sent to the judges.
Please provide complete answers to all the questions, using the checklists to guide you;
if you leave them blank you will not receive a score for that question. At the end of each
question please include web links, if you have them, to support your answer; note these
are not included in the word count.
Please give details of the person we should contact with regard to this entry. Note
that the email given here will be the email address we will use for all future
correspondence.
Contact name:
Business name (that may be used in future publicity):
Full business address:
County:
Postcode:
Telephone number:
Main contact email address:
Twitter:
Website:
Details of any other websites you would like us to look at regarding your entry:
When is your business open?
How long you have been operating as a business?
How many staff do you employ (full and part time, including yourselves)?
2
Please give a brief description of your business (max 200 words).
TYPE ANSWER HERE
1.
Please list any awards, accreditations and accolades achieved in the last
two years. Include title, organising body, level and date achieved eg GTBS,
TripAdvisor certificates, AA, VisitEngland, Business Awards etc.
TYPE ANSWER HERE
2.
What makes your business special and why should you win this award (max
300 words)?
TYPE ANSWER HERE
Checklist
□ What makes you different from your competitors and worthy of an award?
□ Show how you excel at dealing with all types of business events eg from
conferences to 1:1 meetings.
3.
With regard to your customer service what do you do to ensure your
business or event visitors have a memorable time when they are with you
(max 300 words)?
TYPE ANSWER HERE
Checklist
□ Detail what you do to exceed your visitors’ expectations?
□ How do you gather and use feedback?
4.
What improvements and/or developments have you made to your business
to improve your customers’ experience within the last 2 years (max 300
words)?
TYPE ANSWER HERE
Checklist
□ This could include facilities, new experiences etc
□ Was it a result of customer feedback?
□ What has been the impact eg % increase in positive feedback, sales etc.
3
5.
What facilities and services do you offer to ensure that your business is
inclusive and accessible to all (max 300 words)?
TYPE ANSWER HERE
Checklist
□ Details of any specific training undertaken eg Welcome All
□ In what alternative formats can you provide information about your business?
□ How do you promote the accessibility of your establishment? Is there a link from
your home page to information eg to an access statement with images?
□ Does your website have information on accessibility via road and public transport
(downloadable maps), wifi, mobile signal etc
□ Don’t forget anything you do with regard to sensory, auditory, dietary and
allergen requirements.
6.
What steps have you taken to be more sustainable eg reducing your
environmental impact, supporting your local economy/community and how
has this benefited your business (max 300 words)?
TYPE ANSWER HERE
Checklist
□ Do you use local staff/suppliers/services/products eg food and drink etc?
□ What have you done regarding re-using, recycling, reducing - energy use, waste,
water etc, using eco friendly/fair-trade/energy efficient products etc?
□ Do you encourage your staff/visitors to get involved eg feedback, suggestion box,
using public transport etc?
□ Do you have “green” event plans?
□ How do you promote your actions to visitors/staff?
□ How do you work with the local community and charities?
□ How do you promote other local businesses?
7.
What innovative marketing have you done to attract new and repeat
business and what was the result eg increased bookings etc (max 300
words)?
TYPE ANSWER HERE
Checklist
□ Detail any packages you offer or marketing partnerships with other businesses
□ Give examples of innovative promotional campaigns
□ Upgrades to your website/online booking
□ Innovative use of social media
□ Include links to online marketing activities and PR.
4
8.
Have you (and your staff if appropriate) undertaken any training which has
resulted in improved customer service (max 300 words)?
TYPE ANSWER HERE
Checklist
□ This could include courses, workshops, conferences, networking events, staff
briefing, online courses etc
□ Give details of any customer service awards, accolades or accreditation you have
received.
9.
How do you ensure your food and drink is of the highest quality and what
makes your food/drink special (max 300 words)?
TYPE ANSWER HERE
Checklist
□ Is it the locally sourced ingredients and the way that you promote this?
□ The creative menu choices?
□ The way it is prepared and presented?
□ Your customer service?
□ Something else?
10.
Please describe the full range of products/services/experience on offer for
business or event visitors eg business centre, meeting rooms, office
facilities in bedrooms etc (max 300 words).
TYPE ANSWER HERE
What to do now
□ Please return your entry as a Word document along with any supporting
evidence (max one attachment of 5mb) by email to
[email protected] before the closing date given on the
website.
□ Future communications will be from Services for Tourism Ltd, who are managing
the Beautiful South Awards on behalf of Tourism South East the email address is
[email protected], please add this to your address book to
avoid communications being treated as spam/junk. When you submit your entry
you will receive an email acknowledging it. If you do not please check your
spam/junk folders and failing that contact us.
□ We will contact the email address given on this entry form so please ensure that
this is the correct address for all future correspondence.
□ We reserve the right to split or merge categories if the volume or diversity of
entrants warrants it. We also reserve the right to move entries from one
5
category to another should this result in a better ‘category match’. Should either
of these changes occur we will consult with all businesses affected.
□ The initial judging will be based on the information provided within the
application form along with websites, review sites such as TripAdvisor and other
external sources. Three to five businesses will normally be short listed in the first
stage of judging for each category. Shortlisted businesses will be visited (mystery
shopped where possible).
□ For entrants that are nominated to represent the region in the VisitEngland
awards your entry is taken as agreement that we may share our mystery shop
reports with the VisitEngland judges. Please note that if you have won gold in
the VisitEngland awards this year you will not be able to enter the same category
in this year’s awards.
Please tick one of the following:
□
I am a current member of Tourism South East and entitled to free entry to
the Awards. My membership number is …………………………………………………..
□
I am applying as a non member for entrance into the Beautiful South Awards
and understand that I will be invoiced for £65 plus VAT as a contribution towards
administration costs.*
*The non member fee (and membership of TSE) entitles entrance into two
categories in the awards – plus Access and Sustainability category. Payment must be
made before the awards closing date otherwise your awards entry will not be
submitted for judging.
All entry forms are copyright Services for Tourism Ltd 2017.
6