海尔集团
Content outline ：
1、 Company profile
2、The company introduced CEO
3、 Company industry
4、The products of the company
5、 How to promote Haier products
6、The modes of transport
7、Haier washing machine
questionnaire
Company profile
Haier Group is a leading global set
of home appliance solutions provider
and virtual-real fusion distributors.
The company was founded in
Qingdao in 1984. Since the venture,
Haier adhere to the user demand as
the center of the innovation system
to drive the sustainable and healthy
development of enterprises, from an
insolvent, was on the verge of
collapse of the collective small plant
development to become the world's
largest household appliance
manufacturers.
On 2011, Haier Group global turnover of 150900000000
yuan,17 countries in the world with more than 80000
employees, Haier users around the world more than 100
countries and regions. In the domain of white home appliance,
Haier is the world's leading brand of white goods. Haier Group
holds a number of consumer life brand. Which, according to the
statistics of Haier brand, has won for three consecutive years
the world's largest sales of household appliances brand (data
source: Euromonitor International Euromonitor ).
In the era of Internet,
Haier build open innovation
system to support the brand
and market development, as
of 2011, has declared12318
patents, or8350 authorized
patents; cumulative
reported77 international
standard proposal, of which
27 have been published and
implemented, is China's
patent applications and
submit to international
standards of the largest home
appliance enterprises. In the
global domain of white home
appliance, Haier is growing
as the industry leader and
regulators.
Haier Group CEO
•
Zhang Ruimin, Shandong,
Laizhou, a senior economist,
University of Science and
Technology of China master
of business administration,
the Haier Group party
secretary, the chairman of
the board of directors, chief
executive officer. Zhang
Ruimin is the founder of
Haier Group, the sixteen
session of the seventeen
CPC Central Committee,
alternate member.
On 1984, Zhang Ruimin from Qingdao
City, former home appliance company
manager as the Qingdao Refrigerator
General factory. He established the
"famous brand strategy", and lead the staff
to seize opportunity, accelerate
development, created from scratch, from
small to large, from weak to strong
development of a miracle. In 26 years,
Haier Group has grown from a deficit of
1470000yuan collective small plant,
become the2007 global turnover of
118000000000 yuan of China home
appliances brand, and in the world and
gained high reputation. In 2008March,
Haier capped second times by England"
Financial Times" named "China's top ten
world-class brand".
Haier motto

The essence of management is not known, but
action
 Forever, trembling with fear, always to be very
careful attitude
 A journey of a thousand miles begins with a single
step, the world famous brand in the
 Do not discount the quality, the service does not
discount, credit.
 Capital is a boat, the brand is sail, business is the
people, culture is the soul
 To seek truth from facts, is to change the mindset
problem
 Dare to seek truth from facts, is the problem of
improving the ideological realm
Haier industry
•
•
•
•
•
White electric products
Digital and personal products group
The whole kitchen
Residential
Home appliances
White electric products
•
As the world's largest white goods group, Haier 's goal is
to provide global consumers to enjoy better living life and
provide the perfect solution. In order to achieve the global
commitment to consumers, Haier white group relies on own
refrigerator, air-conditioner, washing machine, water heater,
kitchen electric products such as white goods, continuously
for consumers around the world to create the new life
experience and wonderful life style.
•Digital and personal products group
•
Haier digital and personal products group Haier
Group to implement the brand strategy of globalization is
one of the pillar industries. Haier digital and personal
products group line across the appliance, computer and
mobile phone and other fields, is currently the only
television big screen, can cover all computer screen and
small screen mobile phone manufacturers. By taking
the family as the unit of the web end solutions to help
users to achieve the Intelligent Cloud Television Center
for computer, mobile phone, home appliances,
interconnection control, interactive, in order to bring the
novel and unique personalized video entertainment
intelligent home furnishing life solutions, realized the
consumers for high quality living the dream.
•The whole kitchen
Qingdao Haier galley equipment limited company in
1996October started to develop, put into operation in
September1997, mainly engaged in the development,
production and sales of cabinets and integration of Haier
household appliances for the market to provide highquality kitchen overall, investment183000000 yuan to
build a world-class, Asia's leading digital production base,
in the domestic first proposed the" one cabinet
appliances, a service station satisfaction" sales
philosophy, known as "the Chinese kitchen bathroom
industry leader"
•Residential
Haier estate adhering to the "creation of resources,
reputation as a global" Haier spirit, through the" product
innovation, create value, to create a system" strategic
approach, and strive to achieve " tamp foundation,
integrated innovation, speed rise " development strategy.
2009Haier estate continuous implementation of fast
development, has become the strong cavalcade.
Haier estate in2011" China top 100 real estate enterprise
thirty-sixth", the growth of TOP10second, for four
consecutive years won the Chinese real estate
enterprises, won the "2010China estate Lu leader" first
name, in Chinese real estate brand value second in
North China area.
Home appliances
The scope of business environment, the kitchen,
personal care in three areas, including the vacuum
cleaner, induction cooker, rice cookers, electric pressure
cooker, microwave oven, soya-bean milk machine, water
machine, hanging ironing machine such as the 14 major
categories of more than 200products, fully meet the
diverse needs of customers, to provide users with the
various forms of life quality solution, the rapid
development of the Haier home appliances is committed
to the growth of the industry the first brand of high-end
home appliances!
Haier products
Product technology
1、 Break the traditional
refrigerator two district pattern
multi zone precise
temperature control
Food temperature
preservation requirements
vary. Haier refrigerator
precision control area
technology, can be different
according to different storage
temperature food positioned
on each temperature area,
according to need to be able
to control temperature
precisely, accurate fresh smell.
2、Induction of Vc from fresh fresh fresh
A general refrigerator storage vegetable & fruit usually
encounter water and nutrient loss, perishable. Haier
refrigerator unique Vc induced preservation technology,
sustained release induced by Vc preservation factor can
neutralize the vegetable & fruit due to respiration releases
ethylene gas, reduce the loss of the nutrient components of
fresh vegetable & fruit, more durable.
3、Air frost free technology to achieve the best preservation
effect
Haier high-end refrigerators using advanced fully air
cooling technology, so that the refrigerator each corner can
rapid and uniform cooling, without defrosting; air through the
multiplexer controlled precision air duct system, seal water in
skin, does not destroy nutrients, achieve the best preservation
effect
4、The utility is convenient
science and technology
industry's first007Technology
A general refrigerator
storage of frozen meat is often
very hard, after thawing
nutrition with blood flow lost.
Haier refrigerator has a
007fresh frozen zone, fresh
meat into, open -18° C
cryogenic frozen, not the loss of
nutrition juice. Food frozen after
appearing, automatically
transferred to -7° C
thermostatic preservation,
without thawing readily cut.
.
Protection measures
Refrigerator placed.
Refrigerator placed position is chosen should
avoid direct sunlight, good ventilation, and the
wall to keep at a distance, to facilitate the
operation of refrigerators produced heat can
circulate
Check the tightness.
Always check the refrigerator seal , if the
deformation will affect the degree of closure,
dovetail, caused by cold air leakage, thereby
increasing the power consumption. If the
distortion is serious, should be timely repair
replacement
In addition to regular cream.
The refrigerator is used for a period of time, will produce
some frost, if not regularly defrosting, it will influence the
refrigeration effect, and power consumption will also
increase, even easy damage of compressor. Therefore,
whenever see frost thickness more than 7cm, it should be
for defrosting
Reduce the time of opening door.
Whenever you open a door, there will be air conditioning
heat exposed, invasion, so it must be running again
refrigeration compressor. So as far as possible once took the
diverse needs of ingredients, and must act quickly, a box
door also do not pull too much angle, as far as possible to
reduce the loss of cold air.
Haier washing machine
According to the latest
consumer survey data shows:
Haier washing machine
current brand attention
reached 48.7%, ranking first in
all brand; in the one or two,
three level of market and the
lock channel in Dalian, Haier
washing machine are top, a
market share of nearly40%, all
this comes from Haier washing
machine to be consistent from
beginning to end consumers
attention.
Haier washing machine introduction
The world as the only one available at the same time
scale production of Asian wave wheel, European roller, America
stirring type and double power washing machine of professional
production enterprises, Haier washing machine has twenty-six
series, more than 6000 varieties, annual production capacity of
13000000 units, annual sales volume, sales are up, is the most
steady development, the most competitive brand of washing
machine, known as China's washing machine industry leader.
In September 1, 2005, by the State Quality Inspection
Administration and the Chinese famous brand strategy
promotion committee jointly organized the first Chinese world
famous brand product is announced, Haier washing machine
successfully selected for China to create the first world famous
brand of washing machine.
The technology of washing machine:
V6steam ironing technology ease fold
reduction elastic
With the development of science and
technology, drying technology
development. Haier washing machine
technology innovation, following the wind
drying, hot air drying, drying steam three
generation technology of the new
generation of V6 steam ironing
technology, smooth folds, restore
elasticity, completely solve the traditional
drying method takes too much time, not
all, drying clothes damage and other
problems, intimate care of your life.
" Zero carbon core" static frequency low
carbon life
Haier washing machine combined with GE 's first " zero carbon
core" frequency conversion technology, realize the drive and
motor structure technical innovation, into the revolutionary zero
carbon conversion era, by outer driving upgrades for the inner
drive, efficient washing, energy efficiency and carbon reduction,
bring natural quiet green low carbon life.
Constant power technology360 °uniform clean
Haier united world home appliance giant fisherand common R
& D uniform power washing machine, to subvert the traditional
horizontal vortex type washing mode, innovation of tumbling
washing mode, even deep fiber, water, winding prevention, low
wear, initiated the new era of uniformly washing washing
machine industry.
How to promote Haier products
•
•
•
•
•
•
1、 Haier Group brand value
2、 the development history of Haier refrigerator
3、 EER value of Haier refrigerator
4、 Haier refrigerator configuration
5、 Haier refrigerator products after sale service
6、 at the same time we must grasp the related
knowledge of other brand refrigerator
Modes of transport
The haier refrigerator belongs to large objects so we can
use the railroad and highway transportation .
Raliway transportation
1) Transport capacity
2) Running speed
3) low transportation cost
4) transport often is good
5) with low energy consumption
6) good generality
Highway transportation
1) Flexibility, strong adaptability
2) Can realize the" door to door" direct transportation
3) In the mid or short-distance transport, delivery speed