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Book Detail :
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Author : Thomas H. Davenport
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Pages : 240 pages
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Publisher : Harvard Business Review Press
2010-02-08
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Language : English
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ISBN-10 : 1422177696
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ISBN-13 : 9781422177693
E-book Synopsis :
Most companies have massive amounts of data at their
disposal, yet fail to utilize it in any meaningful way. But a
powerful new business tool - analytics - is enabling many
firms to aggressively leverage their data in key business
decisions and processes, with impressive results.In their
previous book, Competing on Analytics, Thomas
Davenport and Jeanne Harris showed how pioneering
firms were building their entire strategies around their
analytical capabilities. Rather than "going with the gut"
when pricing products, maintaining inventory, or hiring
talent, managers in these firms use data, analysis, and
systematic reasoning to make decisions that improve
efficiency, risk-management, and profits.Now, in
Analytics at Work, Davenport, Harris, and coauthor
Robert Morison reveal how any manager can effectively
deploy analytics in day-to-day operations—one business
decision at a time. They show how many types of
analytical tools, from statistical analysis to qualitative
measures like