CORPORATION OF THE CITY OF ADELAIDE
EXECUTIVE MANAGER STRATEGIC COMMUNICATIONS & MARKETING
JOB & PERSON SPECIFICATION
OCTOBER 2008
POSITION DESCRIPTION
POSITION:
EXECUTIVE MANAGER STRATEGIC COMMUNICATIONS &
MARKETING
REPORTS TO:
GENERAL MANAGER CITY SERVICES
EMPLOYMENT STATUS:
FIXED TERM CONTRACT (3 YEARS)
BROAD SCOPE
The Executive Manager Strategic Communications & Marketing is a newly created role which
provides a single point of contact and direction for Council Administration in the support of Council’s
Strategic Media and Marketing positioning. Having an effective external and internal communication
function is critical to Adelaide City Council. Not only must it service rate payers, it must service the
often competing responsibilities of Adelaide as a Capital City. A strong communications function is
needed for Council to operate effectively – to consult, inform, explain and promote.
The Executive Manager Strategic Communications & Marketing is responsible for planning,
coordinating and driving delivery of all of Council's communications with its varied stakeholders. The
position provides integrated high-level strategic communications strategy and advice to the Lord
Mayor, Council, CEO and the organisation as a whole. The position is the "owner and custodian" of
Council's key messages and is a member of the Executive Management Team.
The position is required to identify, in consultation with Council, the key messages to be delivered and
then to plan and implement the effective and consistent delivery of these messages across the
organisation, through all communications avenues. The position will identify and influence
stakeholders (decision-makers, opinion-shapers, media outlets, ratepayers and City users) to promote
awareness, understanding and support in relation to Council's strategic directions and achievements,
and will monitor and measure the impact of this activity.
REPORTING / WORKING RELATIONSHIPS
The Executive Manager Strategic Communications & Marketing reports to the General Manager City
Services and leads a team who in turn manage resources within their business function.
The Executive Manager Strategic Communications & Marketing will :
attend all Council meetings as directed and work closely with elected members to ensure that the
Department’s objectives are met;
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develop relationships with government departments, agencies and the business community
relevant to the needs of the City and will enhance the image of the City through active promotion
of its achievements;
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establish and maintain effective communication with the community, business associates,
residents, traders, property owners, other councils and customers as appropriate;
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manage high level media and stakeholder relations that generate effective public relations
opportunities for Council;
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identify, develop and drive strategic outcomes for the organisation utilising conclusive and
effective research findings.
Adelaide City Council
Executive Manager Strategic Communications & Marketing
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POSITION DESCRIPTION
KEY RESPONSIBILITIES
Functions Responsible for :
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marketing strategy;
marketing campaigns;
media relations and management;
event co-ordination and delivery;
administering the sponsorship program;
public relations;
publications;
website content;
internal communications;
graphic design;
printing.
Organisational :
complete, promote and implement the marketing strategy, internal communications and external
communication strategies. Develop and drive effective media and marketing strategy for the
organisation, Council and the City as a destination to effectively optimise Council’s goals and
objectives;
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responsible for Council’s key messages and to “champion” the key messages across the
organisation;
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liaise and work effectively with the Lord Mayor’s Office / Lord Mayor’s Media Advisor;
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oversee and integrate the marketing and other fundamentals of the business unit to gain overall
delivery;
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meet budget targets for each of the functional units within the Media & Marketing Department;
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provide effective input into the strategic planning and corporate decision making processes to
deliver commercial and community outcomes;
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manage, promote and develop the Media & Marketing teams;
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make recommendations to the General Manager City Services regarding the business strategy
for both of the business units in order to ensure that the City is engaged in enterprises which
support its overall objectives;
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identify all key result areas and establish performance benchmarks for all KPI’s;
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represent the Council at appropriate events and on external bodies as required;
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act as media spokesperson as required in consultation with the Lord Mayor or CEO;
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provide strategic media and marketing advice to the Lord Mayor, Council, CEO and the
Executive Management Team.
Adelaide City Council
Executive Manager Strategic Communications & Marketing
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POSITION DESCRIPTION
Departmental :
provide leadership and manage Departmental resources in a manner which supports the core
values and objectives of the Council;
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review and scrutinise all business units within the Department and establish performance
benchmarks, budgets, customer satisfaction and other measurements to monitor their
performance;
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develop business plans, key performance indicators and marketing plans for each of the
businesses;
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review and upgrade contract management and contract administration associated with each
business unit, Media and Marketing;
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liaise with Marketing Services and Media business units to ensure that there is a consistent
marketing message for the City. Integrate messages through Marketing and Media across
various collateral;
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ensure that the accountabilities and responsibilities of all employees are clearly identified and
that they have their performance reviewed half-yearly;
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ensure that reliable and timely legal and risk management procedures are undertaken where
relevant;
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create “one team” with supportive and collaborative people.
Occupational Health Safety & Welfare
Be involved in the management of occupational health safety and welfare (OHSW) at Adelaide City
Council by :
ensuring the provision of accurate and professional advice to all business unit managers and
employees so they are fully aware of their responsibilities for occupational health safety and
welfare;
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ensuring that agreed procedures for regular consultation between management and employees
are maintained;
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ensuring resources are in place for the provision of information, training and supervision of all
employees for any task that employees are required to perform at work;
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participating in the development, implementation, review and evaluation of the occupational
health safety welfare and workplace environment management system;
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ensuring the effective rehabilitation of employees who are or have been absent from work due to
injury or illness;
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ensuring hazard management systems are implemented to identify, assess and control safety and
workplace environment hazards;
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promoting OHSW as an integral part of Adelaide City Council’s day to day business practice.
Adelaide City Council
Executive Manager Strategic Communications & Marketing
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PERSON SPECIFICATION
PERSONAL ABILITIES / APTITUDES / SKILLS
The Executive Manager Strategic Communications & Marketing must have : Leadership :
exceptional commercial acumen, business management and business development skills;
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high level media communication, public relations and marketing skills;
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high level strategic ability;
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outstanding people management skills;
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maturity, self-confidence, resilience and judgment;
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the ability to demonstrate initiative and innovative thinking in a political environment;
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strong analytical skills;
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the ability to read and influence the environment;
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alignment with the values of the organisation and strong teamwork;
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commitment to effective performance management;
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commitment to the professional development of self and others;
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proven ability to embrace change and support others through change.
Communication :
superior communication, organisation and negotiation skills;
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outstanding written and oral communication skills including the capacity to negotiate effectively,
to listen and to influence at all levels of Council;
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a genuine interest in the health and wellbeing of colleagues and a proven capacity to be open
and responsive to the opinions of others;
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an ability to work well in a team environment and to build an effective, trusting and cohesive
working environment.
Achievement Focus :
a strategic ability to focus on results and drive positive outcomes;
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a demonstrable track record of achievement;
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a 'can do', customer-focused attitude;
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the ability to demonstrate initiative, innovative and strategic thinking;
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superior organisational skills and disciplines;
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strong analytical skills and the ability to be effective under pressure;
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proven decision-making capacity and sense of urgency.
Adelaide City Council
Executive Manager Strategic Communications & Marketing
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PERSON SPECIFICATION
Experience :
significant experience in the fields of communications, media and marketing;
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experience managing a business or a group of business units;
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experience as a senior manager within a complex and diverse organisation;
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experience negotiating with external agencies and customer groups;
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customer Service management experience;
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the ability to develop and “mentor” people;
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competent change management and effecting cultural change strategies;
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experience in budget and project management;
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the ability to recognise and deal effectively with sensitive situations and work effectively in a
political environment.
Knowledge :
knowledge of business planning, project and budget management;
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knowledge of current management practices including the principles of delegation, performance
management, succession planning, resource allocation, staff development and quality
management;
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thorough knowledge of relevant legislation and regulations including OH&S;
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a knowledge of local government would be an advantage.
Educational / Vocational Qualifications :
relevant tertiary qualifications in either communications, marketing, media or general
management will be highly regarded.
Special Conditions :This position is offered on a 3 year contract basis.
Out of hours work and travel will be required.
Confidentiality of sensitive communication matters is paramount.
Adelaide City Council
Executive Manager Strategic Communications & Marketing
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HOW TO APPLY
Applications in Word format only should be forwarded to Andrew Reed by e-mail
[email protected]
Telephone enquiries are welcome on (08) 8100 8836.
Please note
Your e-mailed application will be automatically acknowledged with a copy of our
Privacy/Collection policy attached.
Adelaide City Council
Executive Manager Strategic Communications & Marketing
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