24 Hour Inclusive Design Challenge, Boston 2015
Seaport Boulevard, Boston’s Innovation District
“Innovation District Needs a Human Touch”
1:00 PM Tuesday, November 17th to 3:00 PM Wednesday, November 18th
Brief
Five multi-disciplinary design teams will be recruited. Each team will have an average of eight
people, a mix of interdisciplinary design students and design practitioners (disciplines of
product, graphic, interior, landscape, urban design and architecture) with one Team Leader and
one User/Expert.*
Take a journey with your User/Expert between the two points assigned to your team on
Seaport Boulevard in Boston’s Innovation District.
Create an inclusive design intervention or set of interventions with the surrounding
environment that addresses a problem experienced through the lens of your team’s
User/Expert.
Your solution should create a new experience, communication or an intergenerational social
relationship with those who use it.
It should improve its overall inclusivity in visual, spatial, mobility or communication terms.
Your idea can address a single scenario or span a range of them.
It should deliberately include the needs and meet the aspirations of your User/Expert partner
yet have wider applications for and a realistic chance of adoption in the mainstream
marketplace.
Your design should be innovative, technically feasible but can be either practical or blue sky in
nature.
Schedule & Location of Events
Tuesday, November 17th at 1:00 PM - Teams convene at 200 Portland Street to meet other
members of your team and to be briefed on the perspective and process by Rama Gheerawo,
Director of the Helen Hamlyn Centre and an industrial designer, Ann Sussman, AIA, architect
and author of Cognitive Architecture, Valerie Fletcher, IHCD Executive Director.
www.HumanCenteredDesign.org • 200 Portland Street, Boston MA 02114 • 617.695.1225 v/tty • 617.482.8099 fax
Tuesday, November 17th from 2:00 – 4:00 PM – Teams go to Seaport Boulevard to walk their
assigned chunk of the Seaport Boulevard area with their User/Expert.
Tuesday, November 17th from 4:00 PM to Wednesday, November 18th 1:00 PM – Workspaces
and supplies plus healthy food and drink will be on hand at the location for use at the team’s
discretion through the evening, night and the morning of the 18th. (IHCD Headquarters at 200
Portland Street)
Wednesday, November 18th – 1:00 PM – thumb drives with completed design solutions will be
picked up from each team and delivered to the jury who’ll be meeting at the Boston Visitor and
Convention Center.
Wednesday, November 18th – 3:00 PM – presentations by each team to the Jury, followed by a
brief final vote by the jury and making the awards. Boston Visitor & Convention Center, ABX
area, room to be announced.
Wednesday, November 18th - 7:30 – 11:00 PM – All 24-hour Design Challenge participants are
invited to attend a reception at IHCD celebrating the Socially Sustainable Design Symposium
and the 24-Hour Design Challenge. A loop of the Challenge presentations will be played
through the evening. (IHCD, 200 Portland Street, First Floor)
Requirements for Presentations to the Jury
Your presentation should be no more than 7 minutes in length (PDF, Powerpoint or Keynote)
and can include multimedia elements.
A set of 5 high-resolution visuals (300 dpi) suitable for reproduction in the print media should
accompany your presentation.
A team photo.
A 300-word description that explains your design solution.
Please save your final presentation also as a PDF and include any multimedia files separately.
Each team will have a thumb drive that should be named for your team (likely your User/Expert
Partner’s name). That should be ready to hand over to the IHCD 24-Hour Design Challenge
liaison by 1.00 pm on Wednesday, November 18th.
Judging Criteria
www.HumanCenteredDesign.org • 200 Portland Street, Boston MA 02114 • 617.695.1225 v/tty • 617.482.8099 fax
The final design ideas will be judged on how well the project:
• Promotes social inclusion.
• Shows insight into the needs and aspirations of disabled and older people.
• Demonstrates a creative/innovative approach to the brief.
• Communicates key ideas and messages.
Judges:
Rama Gheerawo, Director, Helen Hamlyn Centre, Royal College of Art, London
Margaret Hickish, Director of Inclusive Design, British Rail
Iain McKinnon, Senior Inclusive Design Manager at Queen Elizabeth Olympic Park, London
Jason Schupbach, Director of Design, National Endowment for the Arts
Manisha Patel, Director, PRP Architects, London
Julia Fleck, Access Coordinator, City of London
Cheri Blauwet, MD, sports medicine physician & Paralympic gold medal winning racer
* A user/expert is a person who has developed expertise by means of their lived
experience in dealing with the challenges of the environment due to a physical,
sensory or cognitive functional limitation. The environment is understood broadly to
include the physical, information, communication, policy and attitudinal/social
environments.
www.HumanCenteredDesign.org • 200 Portland Street, Boston MA 02114 • 617.695.1225 v/tty • 617.482.8099 fax