Blitz Strategy – Voter Identification
Instruction Sheet for Campaign Team
Goals:


Do voter identification
Dry run for future blitzes – including for advance polls and election day
Poll targeting: Your campaign team will determine which polls to canvass during the blitz. We
recommend pooling volunteers in pre-chosen polls instead of sending them to too many different polls.
Working in groups is quicker and more fun. Polls that are denser will allow volunteers to work in groups
of four or five. Specifically, one volunteer will record data from the sidewalk while the other three or
four knock on doors and report back to that volunteer.
Date: Saturday, July 19th
Time: 11:30am to 5pm (people can participate during any portion of that time)
Location: Campaign HQ or any other location chosen by your campaign team
Candidate: Be at HQ to welcome everyone, thank everyone, get them pumped up, and then go out
canvassing.
Organizing Team: Do prep work (see below) and ensure that data is inputted quickly and accurately for
use during the rest of the campaign (including for advance poll and election day blitzes).
Prep Work: Poll kits need to be prepared in advance so time isn’t wasted. Kits include: clipboards, the
instruction sheet, canvass script and sheets, a map, campaign literature, pens, and water bottles and
granola bars.
Training: Before teams leave, an organizer will need to explain the process... what to say and how to
mark the sheets. It is your job to make sure that the volunteers understand that voter identification is
your goal and the system we use to identify voters*. An organizer must get contact information for the
canvassers and make sure that they have the organizer’s contact information too. This will help ensure
that data comes back, that canvassers have a better experience, and is helpful for organizing future
events (including advance poll and election day blitzes).
Upon conclusion of the canvass: Canvass teams return their canvass sheets and volunteers enter the
data into Liberalist
Follow-up: A thank you note needs to go out to volunteers. All data must be inputted quickly and
accurately for use during the rest of the campaign (including for advance poll and election day blitzes).
*The Liberal Party of Nova Scotia did an analysis following the 2013 election (where Liberalist was also
used). Ridings were divided into two categories: those that identified less than 2000 electors and those
that identified more. On average, ridings that identified more than 2000 electors, got 6.6% more of the
vote in their riding. The more IDs a campaign had, the better they did.