MANUFACTURING PRODUCTION Job Production Job production involves producing or responding to one individual order. Think bridges/ stadiums Batch Production Batch production is when a small quantity of identical products are made. Batch production may also be labour intensive. Batches of the product can be made as often as required. The machines can be easily changed to produce a batch of a different product. Flow (or mass) Production The manufacturing of the same good in large amounts for a continuous period of time. Productivity Looks at how well resources such as raw materials, labour and capital can be used to produce a product or service. Firms might want to measure productivity to improve control of the business and identify strengths and weaknesses and to make comparisons with competitors. What are Economies of Scale? Economies of Scale are the cost advantages that a business can exploit by expanding their scale of production in the long run. The effect is to reduce the long run average (unit) costs of production over a range of output. These lower costs are an improvement in productive efficiency and can feed through to consumers in the form of lower market prices. But they can also give a business a competitive advantage in the market. They lead to lower prices, but also higher profits, consumers and producers will both benefit. There are many different types of economy of scale and depending on the particular characteristics of an industry, some are more important than others. They are the result of a complex series of factors which together form the benefits of operating on a bigger scale of production in the long run. Why can you now buy high-performance personal computers for just a few hundred pounds when a similar computer might have cost you over £2000 just a few years ago? Why is it that the average market price of digital cameras is falling all the time? The answer is that scale economies have been exploited bringing down the unit costs of production and gradually feeding through to lower prices for consumers. Internal Economies of Scale (IEoS) Internal Economies of Scale arise from the growth of the firm itself. Examples include: Technical Economies of Scale: a. Large-scale businesses can afford to invest in expensive and specialist capital machinery. For Example, a national chain supermarket can invest in technology that improves stock control and helps to control costs. It would not, however, be viable or cost-efficient for a small corner shop to buy this technology. b. Specialisation of the workforce: Within larger firms they split complex production processes into spate tasks to boost productivity. The division of labour in mass production of motor vehicles and in manufacturing electronic products is an example. c. The Law of Increased Dimensions. This is linked to the cubic law where doubling the height and width of a tanker or building leads to a more than proportionate increase in the cubic capacity – an important scale economy in distribution and transport industries and also in travel and leisure sectors. Marketing economies of scale and monopsony power: A large firm can spread its advertising and marketing budget over a large output and it can purchase its factor inputs in bulk at negotiated discounted prices is it has monopsony (buying) power in the market. A good example would be the ability of the electricity generators to negotiate lower prices lower prices when negotiating coal and gas supply contracts. The major food retailers also have monopsony power when purchasing supplies from farmers and wine growers. Managerial Economies of Scale: This is a form of division of labour. Large-scale manufactures employ specialists to supervise production systems. Better management; investment in human resources and the use of specialist equipment, such as networked computers that communication that raise productivity and reduce unit costs. Financial Economies of Scale: Larger firms are usually rated by the financial markets to be more ‘credit worthy’ and have access to credit facilities, with favourable rates of borrowing. In contrast, smaller firms often face higher rates of interest on their overdrafts and loans. Businesses quoted on the stock market can normally raise fresh money (i.e. extra financial capital) more cheaply through the issue of equities. They are also likely to pay a lower rate of interest on new company bonds issued through the capital markets. What is Economies of scale? Economies of scale occur when the average costs of running a business fall as a firm increases its output and size. •Technical •Purchasing •Financial •Managerial •Risk bearing •Marketing I n t e r n a l E x t e r n a l E c o n o m i e s E c o n o m i e s 1. Purchasing Economies Occurs when a business buys goods in bulk and benefits from discount. 6. Marketing Economies Occurs when a business grows and the average cost of advertising per unit falls 5. Risk-bearing Economies Occurs when a business produces a range of products, which means it is not dependant on just one product. •Location •Skilled Labour •Transport •Reputation of Area 2. Managerial Economies Occurs when a large firm can employ specialist workers to complete tasks and can spread the cost 3. Financial Economies Occurs when a large business can borrow money at a lower rate of interest than a smaller business 4. Technical Economies Occurs when a business invests in new technology and is able to increase production. As a result, production costs per unit will fall. Lean Production Japanese production technique, which Waste aims to reduce Lean Production attempts to eliminate… waste. Labour Intensive Production that uses many workers, and Purchased from Materials manufacture goods. Cheap Labour, Possible reasons for suppliers to many factories moving to China. Quality Quality is checked Control inspectors. Batch Production Export Management, that is totally quality. few machines. Raw Good Transport T.Q.M. Labour Productivity 𝑂𝑢𝑡𝑝𝑢𝑡 𝑁𝑜. 𝑜𝑓 𝑤𝑜𝑟𝑘𝑒𝑟𝑠 Diseconomies An increase in of Scale Average Cost, due to increased size. Kaizen Improvement, that Bread and clothing External Economies Reduced Average could be produced of Scale Cost, due to by a team of using this technique. Selling goods and services to other countries. Lead The time taken for Time new stock. J.I.T. Aims to reduce the a supplier to send cost of holding is continuous. location. Capital Intensive Job Production Production that uses few workers, and many machines. A tailor made suit is an example of… Tariff A tax on imports. Flow Continuous stock. Marketing, Purchasing Economies of Scale Reliable Suppliers Two examples of Economies of Scale. Production production, using many machines. The cost saving, due Poor Motivation and Examples of two to an increase in Communication Diseconomies of business size. Needed if a company is going to use J.I.T. Scale. Secondary Industry Manufacturing and construction are examples of… Primary, secondary and tertiary sectors There are three main types of industry in which firms operate. These sectors form a chain of production which provides customers with finished goods or services. Primary production: this involves acquiring raw materials. For example, metals and coal have to be mined, oil drilled from the ground, rubber tapped from trees, foodstuffs farmed and fish trawled. This is sometimes known as extractive production. Secondary production: this is the manufacturing and assembly process. It involves converting raw materials into components, for example, making plastics from oil. It also involves assembling the product, eg building houses, bridges and roads. Tertiary production: this refers to the commercial services that support the production and distribution process, eg insurance, transport, advertising, warehousing and other services such as teaching and health care. What is stock? Stock is any item stored by a business for use in production or sales. Stock can be: 1. Raw materials and components waiting to be used in the manufacturing process, eg tyres stored by a car factory. 2. Finished goods held in store so that a customer order can quickly be met from stock. Holding stock incurs warehouse storage costs and ties up working capital. Funds must be found to pay for materials, components and unsold goods with interest. Running out of one item of stock could bring the whole factory to a halt. Staff must still be paid even though they do not have the parts to carry on production. Stock control aims to hold sufficient items on site to enable production while minimising stock holding costs. There are two methods of stock control - just in case and just in time. Just in time A fork lift truck collecting stock in a warehouse Just in case stock control is costly. To reduce spending and improve competitiveness, a business can switch to an alternative method of stock control called just in time. With just in time, a business holds no stock and instead relies upon deliveries of raw materials and components to arrive exactly when they are needed. Instead of occasional large deliveries to a warehouse, components arrive just when they are needed and are taken straight to the factory floor. The benefits of reduced warehouse costs must be balanced against the cost of more frequent deliveries and lost purchasing economies of scale from bulk buying discounts. Technology in Business Secondary sector CAD- Computer aided design CAM- Computer aided manufacture CNC- Computerised numerical control Tertiary sector EPOS/ EFTPOS- The system that allows Debit and credit cards to be used to pay for items in shops and online. More advanced systems also allow for automated stock control by monitoring goods sold and ordered new products when the stock reaches a certain number. Ecommerce- selling goods online
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