N e w Y or k R e a l E s tat e N e w s
2017 MEDIA KIT
The best DEAL
IN TOWN
W
idely considered the bible of
New York City real estate,
The Real Deal is mandatory
reading for anyone in the
industry or servicing it.
Real estate professionals on every level
consistently turn to this definitive publication
in print and online for timely information,
relevant statistics, unique perspectives,
market trends and laser-sharp insights —
everything real estate brokers, developers,
investors and other industry professionals
need to know to make market-savvy
decisions and put their best foot forward.
The stakes have never been higher. A
whopping 10% of the total value of U.S. real
estate is invested in New York City alone.
And The Real Deal has become the most
trusted source for the major players making
million- and billion-dollar deals in New York
City — and around the world. All of which
makes The Real Deal the ideal environment
for your message. It’s where New York real
estate works, lives and shops.
REAL
FACTS
PRINT
CIRCULATION
36
The Real Deal reaches a monthly print audience totaling
Average age of readers
54%
46%
65,000+ 183,000+ 2.8
MaleFemale
$315,000+
Average household income
$260,000+
Average personal income
88%
College graduates
readers a month
copies a month
41%
Post graduates
3,500+
Newsstand
Distribution
Copies
25,000+
Paid Subscriber
Copies
27,500+
Controlled
Distribution
Copies
82.2% 33.7%
Own residence
Own a second home
9 of 10
Brokers in New York City
read The Real Deal
88%
Of all TRD readers
hold a management
position
67%
55%
41%
Approve purchases
as specifiers and
project managers
Read The Real Deal
issue at the office
Read The Real Deal
issue at home
readers per copy
9,000+
70%
Sell-through Rate
at Newsstands
Airline Distribution
Copies*
78%
Renewal Rate
Available at
1,800+
newsstands
in Manhattaan
*Airline Distribution
at all NYC airports, in VIP lounges
and first-class cabins of United,
US Airways, American Airlines,
Emirates, Virgin, Air Canada.
Survey undertaken on behalf of The Real Deal
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
REAL
DIGITAL IMPACT
.com is the most trusted online source for complete coverage and late-breaking
news on New York City’s real estate market. Our award-winning website provides industry
professionals with the same unparalleled accuracy and analysis of our print edition — and
all at their fingertips. Breaking news, analysis, feature stories and daily updates keep the
city’s movers and shakers ahead of the curve.
.com , along with The Real Deal's e-Lerts, delivers this audience to our advertisers,
24/7. There’s no better medium for your message. For maximum exposure and unrivaled
value, combine a digital presence with your print media buy.
ONLINE readership
70 Million+
33.4%
17.5 Million
6.9
Ad impressions per month
Page views per month
72%
Of readers are from
Manhattan
25.1%
female
are new monthly visits
74.9%
male
Pages visited per user
38.5%
of traffic is from
mobile devices
27.4%
25.7%
21.2%
21min. 10sec. 0.37%
Average visit time
30
Average CTR
14.3%
6.6%
4.8%
new stories per day
18-24
24-34
35-44
45-54
55-64
65+
AGE
2,500,000+ that's 84,000 visitors a day!
Monthly Visitors
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
▶N
REAL
COVERAGE
o publication is more comprehensive
and thorough in its coverage of
the New York City residential and
commercial real estate markets than The
Real Deal. New deals and developments are
just the beginning. Our in-depth reporting
includes breaking news and market trends
on brokerage, development, lending, finance,
architecture, property management and
more. The Real Deal features more original
reporting on the real estate market than all
of New York’s daily and weekly publications
combined!
REAL
REACH
▶E
REAL
BUYING
POWER
▶N
very month, The Real Deal delivers a loyal
readership of 183,000 readers in print
and over 2,500,000 visitors online. And
they all have one thing in common: New York
City real estate. They rely on The Real Deal for
its thorough reporting and journalistic integrity.
And they always get it, which is why The Real
Deal boasts a 78% renewal rate and an over
70% sell-through rate at newsstands. Precisely
the kind of industry reach you want and won’t
find with any other publication.
ew York’s real estate industry is one of
the city's wealthiest sectors, second
only to finance. And The Real Deal’s
readership follows suit. Its elite readers are
some of the most affluent individuals in any
demographic, boasting an average income
of $315,000 with 82% owning one or more
homes. Few industries can boast these
numbers. And no other news source captures
this group like The Real Deal. By including this
proven publication in your media plan, your
message is sure to reach this high-powered
audience.
The Real Deal is
the broker’s bible
on the state
of the market.
Nikki Fields,
Sotheby’s International Realty
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
REAL
EDITORIAL
Both in print and online, The Real Deal provides
the comprehensive coverage and trusted insights
real estate professionals depend on daily to make
their decisions and deals. Regular features include:
Special Reports
Every month, The Real Deal focuses on a crucial
industry topic — from trends in residential
development to where the newest group of buyers
is coming from — with in-depth coverage and
analysis that make for fascinating reading.
By The Numbers
Every issue includes the most revealing statistics,
percentages and per-square-foot data on a key
market segment.
Rankings
From the largest residential and commercial
brokerages to the most expensive sales of the
year to our “Best of ” lists, The Real Deal is the
respected go-to source for industry rankings.
Market Reports
Our monthly commercial and residential reports
provide the most up-to-date analysis of the
fluctuating New York City market. Coverage
includes the latest sales, leasing and pricing
statistics, as well as emerging trends.
Deal Sheet
Every month, the commercial deal sheet
provides a comprehensive list of the city’s biggest
leases and investment sales for the month; the
residential sheet is a market snapshot offering a
representative sampling of deals.
Profiles
Each month, compelling profiles explore
intriguing players and companies in the industry,
from breakout brokerages to real estate’s rising
stars and perennial power-brokers.
Legislation
From zoning issues to new laws that impact
real estate, we keep our readers on top of the
latest developments in City Hall, Albany and
Washington, D.C.
New Development
The Real Deal follows building activity throughout
the city and provides in-depth coverage of the
development market, including all new residential
buildings and office towers in the works.
National Market Review
Stepping outside of New York, The Real Deal
covers the 10 hottest markets in the country, with
synopses of their commercial and residential news.
The Closing
In this acclaimed monthly highlight, The Real
Deal engages a prominent real estate figure for
the kind of candid, often outrageous interview our
readers won’t find anywhere else. Donald Trump,
Barbara Corcoran, Robert A. M. Stern, Richard
Meier, Ian Schrager, Robert Shiller and Larry
Silverstein are among those previously featured.
The timeliness
of its topics and
its insight into
markets and trends
gives its readers a
true edge.
J. Philip Rosen Weil
of Gotshal & Manges LLP
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
REAL EVENTS
T
he Real Deal’s events have
become the real estate
industry’s largest and most
influential happenings of the year.
This past year was a groundbreaking
one for TRD events, with two major
shows in South Florida, our biggest
New York show to date in Manhattan,
and our second international show
in Shanghai.
At each venue, new and old, we
enjoyed ever-increasing interest from
both sponsors and attendees. Our
signature showcases led to on-thespot sales for our sponsors, provided
our audiences with exclusive industry
insights from panelists of the highest
caliber and offered unparalleled
networking opportunities for
thousands of developers, brokers,
architects and other leading industry
professionals. Our panelists have
included Stephen Ross, Richard
LeFrak, Donald Trump, Howard Lorber,
Eliot Spitzer, Pam Liebman, George
Pataki and many, many more.
{UPCOMING FORUMS}
Broward County
Showcase & Forum
April 2017
NYC New Development
Showcase & Forum
May 2017
South Florida
Showcase & Forum
October 2017
Shanghai, China
Showcase & Forum
November 2017
TRD returns to South Florida
for the 2017 Broward County
Showcase & Forum. Guests
will be treated to an in-depth
look at new developments
and industry products while
networking with top real
estate investors and
professionals.
TRD is hosting its annual
real estate forum and new
development showcase in
May at NYC’s Metropolitan
Pavilion, and once again,
we’re bringing real estate’s
top names together for
a full day of learning and
networking.
More than 4,500 people
packed the Soho Studios for
the 2nd Annual South Florida
Showcase & Forum, and
The Real Deal is hosting yet
another record-breaking event
in fall 2017 with a full day of
panels, networking and viewing
new developments.
TRD made its second trip to
Shanghai to host its annual
North American Showcase
& Forum in China in 2016.
Over 3,000 high net worth
Chinese real estate buyers,
private wealth managers,
institutional investors and
top brokers joined the twoday event to view and invest
in properties and hear from
the biggest names in U.S.
business and real estate.
Click here for videos of past events
{PREVIOUS PANELISTS}
Donald
Trump
Stephen
Ross
Pamala
Liebman
Howard
Lorber
Richard
LeFrak
Barbara
Corcoran
Michael
Stern
Miki
Naftali
Steven
Witkoff
Eliot
Spitzer
George
Pataki
For panelist recommendations please contact Heather Grossmann [email protected] and for sponsorship please email [email protected]
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
PRINT
RATES & SPECS
PRINT SPECS
• All images and ads must be
in CMYK color format
l
Two Page Spread
21" x 14.5"
Full Page
10.5" x 14.5"
with bleed*
21.25" x 14.75"
with bleed*
10.75" x 14.75"
• Images must have MINIMUM
resolution of 300 dpi
l
Text safety area is
20.75" x 14.25"
•A
ll blacks must be true black,
not four-color
l
Text safety area is
10.25" x 14.25"
• T ext must not be closer than
1/4" from the trim
l
•A
ll ads must have 1/8" bleed
off the trim
l
• All fonts must be embedded
l
Junior Page
7.625" x
9.75"
• OPI links must be turned off
l
•A
ll ads must be delivered as
PDF/X1A format
l
The Real Deal is not responsible
for reproduction of ads that do
not meet the above requirements.
Third Page
(tombstone)
6.625" x 7.375"
Half Page
Vertical
4.625" x
13.125"
Half Page
Horizontal
9.5" x 6.75"
Quarter Page
(tombstone)
4.625" x 6.375"
CLASSIFIED ADS
Service
Listing
4.6" x 6.2"
N e w Y o r k R e a l E s tat e N e w s
*Includes 1/8 inch bleed on all sides
PRINT RATES
1x
3x
6x
12x
$13,150
$11,578
$10,292
$9,142
Full Page
$7,285
$6,578
$5,867
$4,998
Junior Page
$6,568
$5,851
$5,430
$4,576
Half Page
$5,099
$4,599
$3,910
$3,498
Third Page
$4,713
$4,428
$4,105
$3,426
Quarter Page
$3,290
$2,857
$2,573
$2,139
Spread
CONTACT US for preferred placement, inserts and gatefolds: [email protected]
212.254.7400
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
DIGITAL
RATES & SPECS
{HOMEPAGE}
Leaderboard
728 x 90 pixels
CPM: $25
Medium Rectangle
300 x 250 pixels
Above the fold CPM: $20
Medium Rectangle
300 x 250 pixels
Below the fold CPM: $15
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{ARTICLE PAGES}
•2,500,000 monthly visitors
•72% Visitors from Manhattan
•41.37% bounce rate
Billboard
970 x 250
CPM: $20
•84,000 Visitors per day
•8 am-7pm most active period
on site
Medium Rectangle
300 x 250 pixels
Above the fold CPM: $15
•21 minutes 10 seconds
Average time spent
on site per visit
•17.5 million monthly page views
•70 million+ ad impressions
a month
•77,000+ opted-in email
subscribers
•38.5% of traffic is from mobile
devices
TRData
Large Leaderboard
970 x 90
CPM: $15
•Largest archive of New York
real estate news stories on
the web
•45% direct & 33.7% search
traffic
•6.9 pages visited per user
•Most visited news website
on real estate
•16.7% traffic through social
media
•0.37% +CTR on ad banners
.com
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
PREMIUM
ONLINE ADVERTISING
WALLPAPER
SPECS
$12,000
Net per day
TAKEOVER
SPECS
Includes
all banner
advertisements
for a 24-hour
period
$18,000 Net
We recommend keeping all logos, brand messages and key imagery within the safe area.
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
EBLAST
RATES
& SPECS
•Monday through Sunday
•77k opt in subscribers
•72% from Manhattan
•0.37%+ CTR on ad banners
•Ad formats: JPEG, GIF, PNG
•27.1% open rate
E-LERT
RATES & SPECS
•E-Lert Banner
•Daily e-Lert
1x
E-Lert Digital Ad Space
600 x 160 pixels
E-Lert Digital Ad Space
300 x 250 pixels
$1,000
•Weekly Roundup
$750
•1-week package $4,000
(includes 6 days, Monday - Saturday
daily e-Lerts + weekly roundup)
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]
2017
EDITORIAL CALENDAR
JANUARY
FEBRUARY
MARCH
•The year ahead for NYC real estate, including
biggest planned projects
•The benefits and pitfalls of social media in
real estate
•An annual ranking of Manhattan’s top
residential brokerages
•A ranking of the top office leasing firms
and brokers
•An in-depth look at real estate development
in Queens
•The state of foreign investment in NYC
real estate
•An overview of NYC’s hotel market, from
biggest projects to priciest acquisitions
Artwork deadline December 23rd, 2016
Artwork deadline January 25th, 2017
Artwork deadline February 23rd, 2017
WESTCHESTER MARKET REPORT
DATA BOOK
LONG ISLAND MARKET REPORT
APRIL
MAY
JUNE
•The money issue — from highest paid industry
CEOs to top equity providers
•A ranking of Manhattan’s biggest office
landlords
•A ranking of NYC’s most active condo
developers and biggest projects
•The industry’s latest and most innovative
trends
•A preview of ICSC
Artwork deadline March 24th, 2017
JULY
•A ranking of NYC’s biggest new development
marketing firms
•An overview of the construction industry,
including a ranking of the sector’s biggest
firms
•The changing suburban markets around NYC
•A look at what’s hot in the Hamptons — and
how the East End is holding up
Artwork deadline April 24th, 2017
Artwork deadline May 25th, 2017
RETAIL MARKET REPORT
NEW JERSEY MARKET REPORT
AUGUST
SEPTEMBER
•Real estate and the tech sector
•A ranking of NYC’s real estate dynasties
•The luxury toys and hobbies of NYC’s biggest
real estate players
•The NYC neighborhoods with the biggest
investment upshot
•An overview of the global economy and what
it means for NYC real estate
•An annual ranking of Manhattan’s top
residential brokers
Artwork deadline June 23rd, 2017
Artwork deadline July 24th, 2017
Artwork deadline August 25th, 2017
NOVEMBER
DECEMBER
•A ranking of the industry’s most active lenders
•A ranking of the top retail brokers and biggest
retail deals
HAMPTONS MARKET REPORT
OCTOBER
•A ranking of the top investment sales firms
and brokers
•Real estate and politics, from biggest donors
to pertinent public policy
•The best NYC real estate firms to work for
•The city’s biggest new rental projects and the
state of the rental market
•Real estate’s winners and losers of the year
•NYC’s transformative transportation projects
Artwork deadline September 25th, 2017
Artwork deadline October 25th, 2017
Artwork deadline November 22nd, 2017
Contact us today to place your message in New York City’s most trusted source for real estate news. 212.260.1332 [email protected]