MOVE – The Career Navigator
Self-assessment as the first step of
self-guided development at Deutsche Bahn
Fabian Seidel | Deutsche Bahn AG | Senior Specialist Employee Development Policies
Miriam Langner | cut-e GmbH | Senior Consultant
Hamburg, March, 23rd 2017
MOVE – The Career Navigator
Who are the speakers?
Fabian Seidel – Deutsche Bahn AG
 Senior Specialist Employee Development Policies
 joined the Deutsche Bahn family in 2008
 Background in Business Education
Miriam Langner – cut-e GmbH
 Senior Consultant
 at cut-e in Hamburg since 2014
 Background in Psychology
2
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
DB Group
International provider of mobility and logistics services
We have more than
We are operating globally
in rail, road, ocean and
air traffic networks in more than
300,000 employees
word-wide,
130 countries
195,000 in Germany
In Germany we operate the
longest rail network in Europe, at around
33,000 km
in length
Deutsche Bahn 2015 Integrated Report
3
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
DB Group
International provider of mobility and logistics services
12 million
passengers daily
on trains and busses
Deutsche Bahn 2015 Integrated Report
4
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
DB Group
International provider of mobility and logistics services
300 million t of goods annually
by rail (Europe)
Nearly
102 million shipments annually
by road (Europe)
More than
1.1 million t of air freight annually
(global)
Just under
2.0 million TEU of ocean freight annually
(global)
Deutsche Bahn 2015 Integrated Report
5
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
DB Group
Our core business - Railway in Germany
more than
5.5 million customers daily
(passenger transport)
more than
40,000 train runs daily
on train network
more than
1.8 million customers daily
via DB buses
5,681 train stations
about
596 thousand tons of freight daily
via rail
http://www.deutschebahn.com/en/group/ataglance/facts_figures.html
6
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
With its eight business1 units DB is active in all segments
of the transport market
Passenger Transport:
Domestic and European-wide
mobility services
Transportation and Logistics:
Intelligent logistics services via
land, air and the sea
Infrastructure:
Efficient and future-oriented rail
infrastructure in Germany
 DB Long Distance
Long-distance rail pass. transport2
 DB Cargo
European rail freight transport
 DB Netze Track
Rail network
 DB Regional
Regional/urban pass. transport (GER)
 DB Schenker
Global logistics services
 DB Netze Stations
Traffic stations
 DB Arriva
Regional/urban pass. transport (EU)3
 DB Netze Energy
Traction current
1 The former business unit DB Services has been dissoluted and its activities assigned to different divisions; 2 Within Germany as well as cross border traffic;
3 In UK with Arriva-affiliate ‘CrossCountry’ also long-distance passenger transport;
DB Group Presentation 2017
7
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
The Career Navigator
8
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
© Remains / Fotolia
MOVE
MOVE
The Career Navigator
The Idea
Fluctuation rate amongst
young professionals
higher than average
9
Create a (digital) tool
that helps retain talent
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
© Konstantin Yuganov / Fotolia
The Challenge
© Konstantin Yuganov / Fotolia
© stockphoto mania / Fotolia
The Problem
Find a provider
who does the job right!
Transparency of career development in DB Group
„Which career suits me?“
 Increasing responsibility in
managing staff and budget
10
Project staff / manager
 Increasing functional responsibility
 More complex work tasks in
strategically important fields
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
© alphaspirit / Fotolia
© Sergey Nivens / Fotolia
Specialist
© yanlev / Fotolia
Manager
 Increasing responsibility in
managing interdisciplinary
project teams under temporal
and assignment-wise limited
structures
MOVE – The Career Navigator
Starting a pilot - from a great idea to a cutomized solution
cut-e includes feedback
in report draft and
evaluation- questionnaire
late March 2015
early March 2015
Meeting to discuss
feedback from
project team
cut-e develops
first report draft
and evaluationquestionnaire
Joint kick-off with
DB project team
and cut-e consultants
cut-e develops
information flyer
for candidates
February 2015
Preparation of
internal kick-off
with project team
cut-e works out
data security
concept
early 2014
Idea to develop a
Career Navigator
and starting search
for a provider
October 2014
11
Oct - Nov 2015
cut-e starts
programming
report/system
adaptations
First meeting with
cut-e and discussion
of possible content
cut-e
submits
offer
May 2015
Workshop to present
results and discuss pilot
early September 2015
June 2015
Workshop to
present final result
in the mapTQ system
Pilot Go-Live + Evaluation
with 331 participants in
DB’s Trainee Program
cut-e prepares
mapTQ Account
and Login Data
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
Training of multiplicators
at Deutsche Bahn
MOVE – The Career Navigator
Working on an individual concept using cut-e standard instruments
12
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Working on an individual concept using cut-e standard instruments
shapes (management) –
measuring work-related behavior
 based on a personality model
comprised of 18 personality
dimensions
 grouped into 4 areas:
interactive, operative,
intellectual and emotional
views –
measuring work-related interests
and motives
 based on individual values,
motives and interests
 18 values, grouped into 3 areas:
goals, relationships and
environmental factors
13
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
Total completion
time approx. 35 min
due to adalloc
measurement
technology
developed by cut-e
MOVE – The Career Navigator
Working on an individual concept using cut-e standard instruments
Domain
Dimension
Definition
directing
likes to be in charge; leads and directs
others; keeps a team focused on objectives
persuasive
enjoys selling and negotiating; finds it easy
to persuade others; influences others and
wins their support
socially confident
comes across as confident and self-assured;
feels at ease during presentations and
formal events
sociable
is talkative, lively and sociable; enjoys
being in groups; entertains others and has a
wide network of contacts
Interactive
Area
View
Professional Challenge
Recognition of Performance
Objectives
Financial Reward
Security
14
Definition
Prefers jobs which challenge individual
abilities; would like to be able to utilize
special knowledge or skills; prefers a
working environment which requires
constant learning and initiative for thinking
things through
Would like to receive personal recognition
for special achievements; considers it
important that successful actions are
acknowledged and also accordingly
appreciated
Prefers a performance-oriented or adequate
pay; considers it important that extra work
is rewarded financially; is motivated by
financial incentives
Considers the security of the workplace
important; appreciates a working
atmosphere that offers a good degree of
confidence and insouciance regarding the
own future
Mapping shapes (management)
and views dimensions to match
 The three career paths
specialist, project staff /
manager, manager
 General requirements for higher-
level development
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Working on an individual concept using cut-e standard instruments
15
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Develop a report that creates value to the participants
16
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Develop a report that creates value to the participants
17
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Develop a report that creates value to the participants
18
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Participation rate in the pilot higher expected
54%
331 invitations,
178 users
19
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
MOVE – The Career Navigator
Evaluating the pilot in 2 waves: “How did it go?”
User experience
Design and benefit of the report
Online directly after completing MOVE
Postal mailing after closing the pilot
© undrey / Fotolia
How did you like the design?
How was the required time?
N = 147
N = 147
96%
++/+
++ / + / - / -- / no answer possible
appropriate
appropriate / too long / too short
How comprehensible was
textual presentation?
N = 81
N = 81
98%
++/+
92%
++/+
++ / + / - / -- / no answer possible
++ / + / - / -- / no answer possible
Did the questions fit your
current job situation?
How do you rate
MOVE overall?
Overall rating for
career orientation?
Would you recommend MOVE
to colleagues at DB?
N = 142
N = 147
N = 72
N = 84
78%
++/+
87%
73%
++ / + / - / -- / no answer possible
20
87%
© Andrey Popov / Fotolia
How comprehensible was
graphical presentation?
very good /
good
very good /
good
very good / good / satisfactory /
sufficient / poor / deficient
very good / good / satisfactory /
sufficient / poor / deficient
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
65%
yes
27% still undecided
8% no
yes / no / still undecided
MOVE – The Career Navigator
…is now a regular tool for young professionals at Deutsche Bahn
self-assessment
as first step of
self-guided development
online booking
for employees
recommendation:
share the report
&
combine with other
HR-instruments
(e.g. 360° feedback)
© Konstantin Yuganov / Fotolia
21
© Rawpixel.com / Fotolia
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
© Remains / Fotolia
Thank you for your attention!
Any questions?
22
MOVE - The Carreer Navigator | Deutsche Bahn AG & cut-e GmbH @ cut-e networking event 2017 | Hamburg | March, 23rd 2017
© pathdoc / Fotolia