WHY DO WE WANT GOOD RANKINGS?
Showcase the prestige of our firm and lawyers in the marketplace
To win more clients - clients and prospects use them as independent and
objective source
Valuable third party endorsement for marketing materials and brochures
Many other uses for submission information (e.g. pitches, press releases,
award submissions, social media advertising)
Benchmarking ourselves with competitors
Drive lawyer recruitment
OUR STRATEGY
Focus on the needs of the guides: about them,
not us.
Meet their submission criteria and deadlines.
DIRECTORIES METHODOLOGY
Firms provide submissions and referees before the deadline.
Researchers read the submissions.
Researchers contact the clients about the firms.
Researchers choose to arrange interviews with the firms.
At the end of the research, the researcher will sit with the editor to
discuss all their notes and rank the section.
SUBMISSIONS: BEST PRACTICE
Do not include every case in the world – select 15 matters (Chambers) 10
(Legal 500) which showcase that our work is:
on trend – for example, we are involved in many of the class actions on the
rise in Israel.
complex and innovative - for example, multiple jurisdictions, many
competing parties, new area of law, value, niche area of expertise.
 carried out by a team of partners and associates.
CHOOSING CLIENTS
My number one tip here would be to choose clients who have a good
working knowledge of the team
Choose clients who will be available AND responsive
Don’t limit referees to clients – consider other professionals such as
accountants or surveyors. Even another ranked lawyer
Make sure they are properly briefed
REMEMBER: The biggest obstacle to upward movement in the tables will be
lack of client feedback.
INSIDE VIEW: INTERVIEW TIPS
Short and to the point – don’t overwhelm with legal jargon.
Highlight market trends and give details of any changes in the past 12 months
that have had a positive impact on our practice.
Be inclusive and remember that you are representing the practice overall.
Persuasiveness and enthusiasm. Sometimes lawyers forget to be friendly!
Don’t be afraid to talk about other firms but be positive and constructive.
HOW ARE PARTNERS INVOLVED?
Provide work highlights, for Chambers (15) and Legal 500 (10) on time.
Review written submission information.
Willingness to be interviewed.
 Pre-warn clients that directory researchers will be contacting them.
IMPROVED RANKINGS!
BARUCH HASHEM!
HOW ELSE CAN WE HELP YOU?
We liaise with marketing teams to ensure they have the content they
need, keep track of deadlines, provide tips..
Briefings: regular contact with researchers and editors and get
constructive feedback.
Interviews: brief partners for the interview.
Follow-up: provide researchers and editors with updates.
CONTACT US AT NISHLIS:
IF YOU HAVE ANY SPECIFIC QUESTIONS REGARDING SUBMISSIONS
PLEASE FEEL FREE TO CONTACT US AT [email protected]
Follow Us:
@nishlislm
Nishlis Legal Marketing
Nishlis Legal Marketing
Legalmarkting.co.il